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1.3.  Look again at the “contact ads” (the ones in which people are advertising for friends). Write a contact ad for yourself or a friend.

1.4. 9 Listen to the recording and see how many of the missing words you can fill in.

Hickman’s aren’t ... … … you think. A Panasonic VHS video is only £ ……. If you add up the extras at other ……, it’s …… by far …… Hickman’s.

McIlroy’s …… first for choice, ….. and value, so make us first … … Christmas shopping. …… new-look store means an even better choice of gifts for the … … . Make shopping part … … pleasure … Christmas.

Experience the new-look McIlroy’s.

…, …, … on Christmas shopping …… Scat’s Cash-and-carry …… Devizes and Salisbury. There are thousands of …… for …… at cash-and-carry prices all the year round.

1.5. How do you feel about advertising? Discuss your answer with a partner.

1.5.1. Now read the text and feel in the gaps with words from the box.

advertisements advertising afford bargains cheap cheaper choice easy economists else enjoy expensive furious interrupted magazines need posters quality queuing sales series small ads spending

I hate ___1___ It annoys me when I'm watching TV and a good film is ___2___ every twenty minutes or so by a ___3___ of eight or ten stupid lying commercials — I always turn the sound off. I never look at newspaper ___4___, and I don't even open the kind of glossy ___5___ where there is more advertising than anything ___6___ And it makes me really ___7___ when I see ___8___ all over the place trying to persuade me to make somebody else rich by ___9___ money I can't ___10___ on things I don't ___11___, especially when half the world is starving.

Just now the shops are having ___12___. There are advertisements everywhere offering magnificent ___13___ and people are ___14___ up for days in advance, just so that they can be first into the shop when the sale starts. I'd rather stay at home, put my feet up and ___15___ what I've got.

___16___ tend to argue that if we didn't have advertising there wouldn't be such a wide ___17___ of things to buy. Perhaps, but I think advertising makes things more ___18___, and it would be better if the money were spent on improving ___19___ or making things ___20___.

___21___ are different, perhaps. I think they perform a useful service, because they put individual buyers and sellers in direct contact. You can find things you really need — like a ___22___ second-hand car being offered directly by the owner — and if you want to sell something yourself a small ad is an ___23___ way of getting rid of it.

1.5.2. Read the text again and find the words and phrases which show the author’s negative attitude to advertisements?

1.5.3. In pairs, decide how far you agree with the following statements. Give your reasons.

  1. It annoys me when I’m watching TV and a good film is interrupted every 20 minutes by a series of stupid lying commercials.

  2. It makes me really furious when I see posters all over the place trying to persuade me to make somebody else rich.

  3. If we didn’t have advertising there wouldn’t be such a wide choice of things to buy.

  4. Advertising makes things more expensive.

  5. Small ads perform a useful service for the community.

1.6. Read all the sections of the advertisement below. Read through once trying to understand without using a dictionary. Then read again using a dictionary to check whether your guesses were right.

Some Of The Greatest Business Deals Of All Time