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Unit 6 Advertising

  • advert(isement): front-page / classified / good / discreet / cheerful / witty / legal / decent / honest / truthful / persuasive / informative / beneficial / misleading / lying

  • an advert for (jeans)

  • an ad; a small ad; a contact ad

  • to place / put / take out an advert

  • to publish / run / show an advert

  • to find / see / spot an advert

  • to answer / reply to / respond to the advert

  • the advert says sth / shows sth / states sth / features sb/sth

  1. o.n.o.

  2. p&p

  3. SAE

  4. personable

  5. unattached

  6. a commercial

  7. a wholesale price (at wholesale prices / at cash-and-carry prices)

  8. glossy magazines

  9. to offer bargains

  10. to queue up (in advance)

  11. sale

  12. to perform a (useful) service

  13. a buyer – a seller

  14. to put sb in direct contact

  15. a second-hand car / shop

  16. reputation for

  17. the spirit of enterprise

  18. to make a deal

  19. to strike a bargain

  20. to negotiate

  21. to haggle (about / with)

  22. a one-off

  23. to put into practice

  24. duly

  25. to blossom

  26. to be intrigued by someone’s offer

  27. outstanding opportunities

  28. media culture

  29. a vital part / vital factor

  30. to reflect one’s dreams, fears, stereotypes, fantasies

  31. to exploit one’s dreams / complexes

  32. basic conditions

  33. to make false promises

  34. to realize one’s ambitions

  35. an (freelance) advertising agency

  36. an advertising campaign

  37. market research

  38. to produce a storyboard

  39. a mini-soap

  40. a slogan

  41. catchy jingles

  42. an advertiser

  43. a copywriter

  44. «peak viewing» hours

  45. to put on the market

  46. a time-bomb effect

  47. to stick in the mind

  48. novelty (of the slogan)

  49. to ignite an (emotional, psychological) spark

  50. ambiguity; ambiguous

  51. to have a remarkable / immediate effect

  52. to be based on the associations

  53. to bring suitable associations

  54. to invoke feelings

  55. a photographic trick

  56. to feature

  57. to plant a name in one’s head

  58. to invent a brand-name

  59. to be blinded by science

  60. «man-made» miracle

  61. to hoodwink

  62. to label

  63. a hidden message

  64. ubiquitous

  65. a street hoarding

  66. to bombard sb

  67. to brainwash sb (into doing sth)

  68. to brighten one’s life

  69. to stimulate industry

  70. to increase demand

  71. to keep prices down

  72. a watchdog body

  73. to maintain standards of honesty

  74. a flair for self-promotion

  75. unproductive industry

  76. to create mass markets

  77. heavy advertising

  78. a daily ration of calamities

  79. a positive contribution to one’s pockets

  80. a source of revenue

  81. to subsist

  82. a deep insight into human nature

Phrasal verbs:

  1. to catch on

  2. to pick up

  3. to fall through

  4. to fall off

  5. to come up with

  6. to take on

  7. to lay sb off

  8. to back out (of sth)

  9. to take sth over

  10. to dispense with

  11. to allow for

  12. to conjure up

Idioms:

  1. to get off to a bad start

  2. to sell like hot cakes

  3. to start from scratch

  4. to go to the wall

  5. to keep one’s head above water

  6. to change hands (idm)

  7. to have one’s mind on sth (idm)

  8. to go through sth with a fine tooth-comb (idm)

  9. to have the job