- •Английский язык для дизайнеров
- •Contents
- •Unit I design development
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Match the verb with its definition:
- •Choose the Russian equivalent:
- •Read Text I, write down the sentences with Gerund construction and translate them. Text I the history of design development
- •Reread Text I, answer the following questions:
- •Match these words and expressions with their meanings and try to memorize them:
- •Look at the way the following words are used in Text I and then circle the relevant part of speech:
- •Read Text II to find answers to the given questions? text II design development in russia
- •What was the main goal of the special commission?
- •What was the principle of design development after 1920?
- •What events play important role in popularization of Russian design?
- •Read Text III, be ready with the annotation. Text III planning
- •Read Text IV and give a brief summary of it. Text IV evolution of the design process and technologies
- •Render the following text into English:
- •Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it. Unit II
- •Introduction into speciality
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: Which adjectives from the list below can describe the design process? Give your reasons.
- •Now read Text I and see how many of your ideas are mentioned. Text I the design process
- •Fill in the gaps with the words from the box.
- •Creativity
- •Read Text II paying attention to the words and phrases in bold. Text II graphics and design
- •Reread Text II and decide which type of graphics software is best for these users.
- •Complete the sentences with words from the box.
- •Look at the Windows Paint toolbox and find the tools that match these definitions.
- •Writing and Speaking.
- •How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.
- •Now read Text III and see if you were right. Text III training design engineers
- •The aims and kinds of Design.
- •II. Academic activities.
- •III. Career prospects.
- •Decide whether these statements are true or false:
- •Reread Text III, be ready with the annotation.
- •Read Text IV and give a brief summary of it. Text IV graphic designers
- •Reread Text IV. In pairs, discuss the statements below. Say what you think about them and ask your partner if he/she agrees or disagrees with you. (Use the proper phrases given in the Appendix.)
- •Render the following text into English:
- •Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it. Unit III graphic design basics
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following questions:
- •Now read Text I and see if you were right. Text I what is graphic design?
- •Image-based design
- •Image and type
- •Fill in the gaps with the prepositions from the box.
- •Find the English equivalents in the text:
- •Now read Text II and see if you were right. Text II print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Choose the correct word or word combination to complete the sentences:
- •Read Text III, be ready with the annotation. Text III logo and website design
- •Give your opinion about creating logos and websites in our country. Discuss your ideas with your partners using the active vocabulary and the phrases of expressing opinion in the Appendix.
- •Read Text IV and give a brief summary of it. Text IV business cards design
- •Render the following text into English:
- •Try to design the business card of your own. Make use if business card design principles and discuss your card with a partner.
- •Write a short essay about spheres of applying graphic design. Unit IV elements and tools of graphic design
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: What elements of graphic design do you know? Give your reasons.
- •Now read Text I and see if you were right. Text I elements of graphic design
- •Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Find the English equivalents in Text I:
- •Answer the following questions:
- •Read and translate Text II. Text II essential graphic design tool
- •Other Creative Professionals
- •Read the English words and word combinations in the left column and match them with their Russian equivalents in the right:
- •Decide whether these statements are true or false:
- •Read the text below and complete it using the words from the box.
- •Read Text III, be ready with the annotation. Text III the graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Read Text IV and give a brief summary of it. Text IV advertisement and book design
- •Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
- •Write a short essay about the graphic design process. Bibliography
- •Sample Annotation
- •Краткий план аннотации
- •Образцы клишированных аннотаций на английском языке
- •Rendering
- •Expressing Opinion
- •Agreement and Disagreement
Read the following international words and guess their meanings:
profession
visual
communication
idea
information
audience
element
photo
illustration
brochure
product
technology
basic
display
computer
limit
physical
pixel
monitor
result
typography
Choose the correct translation of the following English words:
advertisement рекламировать реклама рекламный
differences различать различия различный
experience иметь опыт опыт опытный
interactive взаимодействовать взаимодействие взаимодействующий
effective иметь эффект эффект эффективный
resolution разрешать разрешение разрешимый
consistent настаивать постоянство постоянный
printer печатать принтер печатный
brightness быть ярким яркость яркий
responsibility нести ответственность ответственность ответственный
marketable быть на рынке рынок рыночный
impressive впечатлять впечатление впечатляющий
Look at some basic design terms and try to guess their meanings by matching them with their definition:
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Discuss the following questions:
What is Graphic design?
Where is Graphic design?
Now read Text I and see if you were right. Text I what is graphic design?
Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all — if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout — you are using a form of visual communication called graphic design.
Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements — typography, images, and the so-called “white space” around them — to communicate a message. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.