- •Strategic Business Management Studies
- •Replacing negative characteristics table
- •Identifying sources of employee(s) satisfaction.
- •Considering how organisations communicate
- •If an employee Experiences Failure, ask him/her the Following Questions in Sequencially.
- •Improving Company Performance
- •Introduce Self-Management
- •International Cultural Different Attitudes to Staff Appraisals
- •Table for Dealing with Failure or Poor Performance
- •Improving Standards and Quality in your Organisation
- •Evaluating key leadership roles
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- •Developing and building your personal strenghts
- •The Dos and Don’t of Establishing a Framework
- •Inverting the Pyramid
- •Choosing a Rewarding System Along the Following Framework
- •Inspiring your staff to excel
- •Strengthening Your Vision Statement
- •Choosing Monitoring Systems.
- •Types of Negotiations in Different Organisations
- •Defining and Understanding the above Roles.
- •The Do’ and Don’ts during Negotiations
- •Table for Countering Typical Ploys and Tactics
- •Helping the Other Party to Move to Closure.
- •Adjusting Your Presentation to Your Audience Size
- •Visual Aids
- •Investment as Fixed Assets
- •Dos and Don’ts on stock
- •Identifying Stock
- •Table for Understanding Qualified Phrases
- •Identifying Information you Need table.
- •Making the Most of Surveys Techniques to Collect Relevant Information.
- •Comparing a Bread-Toaster features and Benefits to Customers.
- •Implementing Growth Strategies.
- •Successful Publicity Campaign dOs and considerations
- •Table of Key Steps to Successful Publicity
- •Using the Right Publications for your Adverts.
- •Strategic Marketing Plan.
- •Identifying the Key Features of Projects. 353
- •Identifying Key Players and their Roles in Project Management.
- •Involving Stakeholders.
- •Key for Setting Project Objectives.
- •Choosing a Leadership Style
- •Compiling a Closing Down Report. 411
Successful Publicity Campaign dOs and considerations
THE DOS. |
THE CONSIFERATIONS |
Draw up a profile of your target audience |
Do you want to target one specific group or a wider range of people? |
Decide when and how often you want to reach them. |
Do you need to contact people at a specific time of day, month or year? |
Select appropriate publicity method(s). |
Which method(s) will deliver your message at the right time and place? |
Calculate the cost of your chosen campaign |
Examine whether your campaign is likely to achieve your set objectives? |
Ensure systems are in place to handle the response to the campaign. |
Check that staff levels and stocks are sufficient to meet the demand. |
Measure the success of your campaign. |
Decide whether you need to extend or stop it. |
NB
The best way to obtain maximum publicity is to organise an integrated campaign combining several methods because the integrated approach allows optimum penetration of the market whereby one technique builds upon the work achieved by another.
Points To Remember When Campaigning.
a) Check that any claims made in your campaign publicity materials can be substantiated.
b) Avoid making false or exaggerated claims.
c) Ensure that publicity is both accurate and not ambiguous.
d) Be sure that publicity does not mislead or deliberately give the wrong impression.
e) Ensure that relevant staff know when, where, how and which adverts are appearing.
Table of Key Steps to Successful Publicity
KEY STEPS TO CONSIDER |
HOW TO TACKLE TEHM |
To Grab Attention of potential customers. |
Use striking designs, hard-hitting headlines, strong colours, large lettering, powerful photography or other devices to get noticed. |
To Hold Potential Customer-Interest. |
Devise an appealing, persuasive proposition that will make potential customers sit up and pay attention. |
Stimulate Desire of potential Customers |
Make your offer irresistible by showing how good the deal is and highlight add-ons such easy payment terms or quick deliveries. |
Gain Conviction by being genuine to your customers yourself. |
Convince customers that they need what you are selling by giving powerful reasons that will appeal to them |
Push For Action by customers |
Urge customers to act using words such as “time limited offer” , make customer action easier by giving them coupons, free phone numbers, credit card payments etc. |
Allow a margin of error in customer response. |
Always aim never to make a loss from your product publicity campaign but don’t repeat if it causes loss to you business. |
Investigate and assess the impact of your campaign. |
Do not launch a campaign because everyone does so, examine likely benefits to you. |
Advertising in Print
Press advertising offers the cheapest way to reach a large audience and is highly effective for direct response where the public straight off buys off the peg. Draw a list of possible s in which to advertise and ask each to send a media pack with information on readership profile and circulation details.
Never pay the quoted price rate for advertising space without first negotiating it downwards because it always possible to arrange reduction due to time of the day, week, month or year.
Ask Yourself the Following Questions First.
1 What do we hope to achieve as a result of advertising in print (newspapers)?
2 Whom do we want to reach and what do we to say to them?
3 Which publications do our target customers read?
4 How often do we need to advertise to get our message across successfully?
5 How large will our advertising need to be and what colours should it be?