12. The aim of modern education. In what way does the education in your country differ from that in other countries?

The only way to get to university

New avenues are opening up all the time

There are thousands of opportunities within higher education

Prospective student

School or college leaver

To opt for

Completion of the two-year, full-time course

To offer one-year foundation courses

Vocational orientation

Employment-related foundation degrees

To have a strong emphasis on work-based training

Mature student

To insist on formal qualifications

To talk directly with admission tutors

Full-time advanced study

Return-to-study courses

To be run in many further education colleges

Adult education centres

To return to study after a break

To combine work and study

To look at sponsorship possibilities

To provide financial assistance while you study and work experience in vacation periods

A life-enhancing experience

13. The Image Business. The importance of Forming the Right Image for Employment.

The process of job hunting

To transform your grungey student image into a stylish “ready for the world of work” look

To be judged by a potential employer in the first 5 seconds of meeting

To make an overall impression

To be based on the way you package yourself

To be a must

To have a dress-down culture

To have a more formal code

Dark charcoal

Cheap looking buttons, Threads hanging loose

To crease easily

Shiny fabric

To look frivolous

To give off a negative vibe

To pay attention to details

To look sloppy

To polish shoes

Accessories

Trashy

To steer clear of

Professional colours

Look ineffectual

To display confidence

To project an image

To avoid clothing in brash colours

Dress and grooming standard

Business casual

To look neat and professional

14.Globalisation. Its impact on social and business environment

Term to describe the way

To become interconnected

Elimination of state-enforced restrictions

Increasingly integrated and complex global system of production and exchange

Multiculturalism of societies

Join smb’s forces toward

Manage adverse consequences

Be facilitated by advances in technology

GATT

WTO

Trade negotiation rounds

To remove restrictions on free trade

Reduction or elimination of tariffs

Be indicated by growth of cross-cultural contacts

Advent of new categories of consciousness

Enjoy products and ideas

Adopt new technologies and practices

To generate significant international opposition

Increase inequality and environmental degradation

Erosion of culture

Использоваться в отношении глобализации в экономике

Интегрирование национальных экономик в интернациональные

Прямые иностранные инвестиции

Объединение бизнес и политических интересов

Пост-военный период

Протекционистская политика

Тормозить международную экономическую интеграцию

В экономических целях

Препятствие для ведения торговли в мировых масштабах

Противник глобализации

МВФ

Банк реконструкции и развития

Всемирный банк

15. Advertising and resent changes

Be in demand

fundamental values of society

to launch a new advertising campaign

to revive the image of the product

controversial/ shocking/ outrageous advertising /deliberately shocking ads

billboard/hoarding

ironic and extremely up-to-date advertising

to count on (rely on) the likes and dislikes of the target audience

to be ignored

to be exposed to advertising massages

to force somebody to listen to the message

to take something at face value

to challenge everything what is told

inception

disciples

ads which generate PR

ability to garner extra publicity

to get additional media coverage

to be receptive to taboo-breaking

to run a deliberately provocative campaign

to use taboo images

to do enough market research before running campaigns

adman

adland thinkers

to pitch for business