Conclusion
In this paper the campaign of Wissotzky Tea promotion was presented. During this campaign the total market share of 3,5% will be achieved, also the total revenue on the 5th year (in optimistic scenario) will be 187'443'87,1 USD.
The cover of target audience will be at level 50%-60% by advertising campaign.
The level of awareness and loyal customers should be monitored during the campaign by special surveys.
Appendix 1. Lipton Mapping Outdoor
Appendix 2. Examples of press advertisements and POSM
African Collection
Winter Collection
Green Line
Platinum Collection
Masala Tea
Magic Garden
Ordinary type of ads
