Part 3. Effective presentattion

Presentation is the way in which thing is presented. Presentation is an effective means if you want to introduce your company, product or project.

Presentation may be internal or external.

Internal presentation is usually given to colleagues in an office or in a company.

External presentation is generally conducted for outside delegates or guests.

There are some important things to remember when giving a presentation.

Instructions for the presenter:

Before the presentation

1. define the audience

1. clarify the objectives/purpose

1. plan the content

1. design suitable visual aids

1. control the length

1. follow a clear structure: introduction, main parts, summary and conclusion.

During the presentation

1. keep eye contact with the audience

1. don’t rush (remember to pause)

1. articulate clearly and project your voice.

To make the presentation more effective you should follow the distinct steps.

Introduction  Outline  main parts  1.

2.

3.

 Summary  Conclusion.

Introduction includes:

• greeting, name, position.

Language to use:

Good morning. My name’s ... . I’m the new Finance Manager. (for internal presentation). Welcome to Standard Electronics. My name’s ... . I’m the Managing Director. (for external presentation).

• title/subject,

Language to use:

I’d like to talk to you today about ...

I’m going to describe ...

I’m going to inform you about ...

The subject of my talk/speech/ presentation is ...

• purpose/objective.

Language to use:

We are here today to decide/to learn about ...

The purpose of this talk is to / update you on ...

/ give you the background to ...

• length

Language to use:

I shall only take ... minutes of your time.

I plan to be brief.

Outline / Main parts.

Language to use:

I’ve divided my presentation into three parts/sections. They are ...

Questions.

I’d be glad to answer any questions at the end of my talk.

If you have any questions, please feel free to interrupt.

To make your presentation smooth you should use the linking words.

To sequence/order your talk:

firstly ... secondly ... thirdly ...

then... next ... finally ...

let’s start with ...

let’s move on to ...

that brings us to ...

that covers ...

let’s get back to ...

To give reasons/causes:

therefore so as a result that’s why

To contrast the ideas:

but however

To compare:

similarly in the same way

To contradict:

in fact actually

To give examples:

for example for instance such as

Finishing the main part of your presentation, signal the end of it and summarize everything you have said.

To signal the end.

That brings me to the end of my presentation.

That covers all I wanted to say today.

Before I stop/finish, let me just say ...

To summarize.

Let me just run over the key points again.

I’ll briefly summarize the main issues.

To sum up ...

To conclude.

In conclusion ...

I’d like to leave you with the following thought/ idea

As you can see, there are some good reasons ...

To close.

Thank you for your attention.

Thank you for listening.

To invite questions.

I’d be glad to answer any questions.

Any questions?

Company presentation has its own features. Following the procedures of organizing the presentation you should include the information on the following:

1. Company history in brief.

2. Products manufactured / services provided:

- Main customers

- Turnover

- Main strength

- Current projects

3. Staff:

- Number of employees

- Locations ( head office, head quarters, branches, factories, etc. )

Presenting your company, don’t forget to mention the main strengths of it. The following phrases will help you.

We produce high quality products.

We use the most advanced technology.

We are in close contact with the market.

We produce a wide range of products.

We invest a lot of money in research and development.

We have sales representatives all over the world.

Our prices are very competitive.

We are market leaders.