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Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 204

 

 

 

 

 

 

 

 

 

 

 

 

Notifying Customers of a Move

 

 

 

 

 

Notify customers of a move and assure them that the move

 

Click here to use

either will not affect them or will be advantageous to them.

 

this template

 

 

 

 

 

 

Marco Paper Clips

 

 

 

 

 

 

 

 

 

 

P.O. Box 22 • Marquette, MI 49855

 

 

 

 

 

May 4, 20XX

 

 

 

 

 

K.J. Wasserman

 

 

 

 

 

City Business Supply

 

 

 

 

 

763 C. St. S.W.

 

 

 

 

 

Columbia, MO 65205

 

 

 

 

 

Dear Mr. Wasserman:

 

 

 

 

 

On July 1, 20XX, Marco Paper Clips will be moving to Des

 

Announcement

Moines, Iowa. This move should greatly benefit your company.

 

 

 

 

 

 

 

 

11

We are excited about the move to Des Moines. Our move will

 

Elaboration

 

 

 

help you receive shipments more quickly. It will also reduce the

 

 

 

 

 

 

 

 

cost of shipping to Marco, and we can pass those savings on to

 

 

 

 

 

you. Des Moines’ larger labor market also allows us to expand

 

Benefits

our facilities and product line. We feel this will definitely benefit

 

our customers.

 

 

 

 

 

Please feel free to contact us if you have any concerns. Our new

 

Summary

address in Des Moines will be: Marco Paper Clips,

 

 

 

 

 

 

3567 Grandview, Des Moines, IA 54421. Our toll-free number

 

Contact Information

will be 800-BUY-CLIP.

 

 

 

 

 

 

Sincerely,

 

 

 

 

 

Signature

G. Antonio Marco

President

GAM:etv

Enc.

Contents | Index | Search

Back 204

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 205

 

 

 

 

 

 

 

 

 

 

 

 

Holiday Greetings

 

 

 

 

 

This letter is used to send holiday greetings to your customers.

 

 

 

 

 

It is preferable to use personal stationery or a notecard especially

 

Click here to use

 

 

designed for the situation.

 

this template

 

 

 

 

 

 

 

 

Flatt Tire Co.

 

 

 

 

 

 

 

 

 

 

223 Nueva Matica • Santa Cruz, CA 95066

 

 

 

 

 

December 5, 20XX

 

 

 

 

 

Dear Mr. Brown:

 

 

 

 

 

Flatt Tire Co. would like to wish you and your employees the

 

Greetings

 

 

very best this holiday season. We hope that your establishment

 

 

 

 

 

has been blessed with exceptional customers, as we have.

 

 

 

 

 

 

 

 

 

 

 

We are most fortunate to have customers like Glendale Amoco

 

Elaboration

11

 

(optional)

 

 

and hope that during this coming New Year we can continue our

 

 

 

 

 

 

 

 

relationship. We know our prosperity depends on our customers.

 

 

 

 

 

Thank you for helping make Flatt Tire Co. one of the leaders in

 

Thank You

 

 

Southern California. Our fondest regards for all of you at

 

 

 

 

Goodwill

 

 

Glendale Amoco.

 

 

 

 

 

 

 

 

Happy Holidays,

 

 

 

 

 

Signature

Rhonda J. Flatt

President

Contents | Index | Search

Back 205

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 206

 

 

 

 

 

 

 

 

 

 

 

 

 

Notification of Complaints

 

 

 

 

 

 

 

 

 

 

 

This letter asks for a solution to a complaint of faulty

 

 

 

 

 

 

 

 

 

merchandise but ends on a business-as-usual note to maintain

 

 

 

Click here to use

 

 

 

the professional contact.

 

 

 

this template

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PAM’S PARTY GIFTS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

P.O. Box 8473

 

 

 

 

 

 

 

 

 

 

 

Torrance, CA 90502

 

 

 

 

 

 

 

 

 

 

 

April 18, 20XX

 

 

 

 

 

 

 

 

 

 

 

Delta Novelty Company

 

 

 

 

 

 

 

 

 

 

 

3217 SW 31st St.

 

 

 

 

 

 

 

 

 

 

 

Topeka, KS 66614

 

 

 

 

 

 

 

 

 

 

 

SUBJECT: REQUEST FOR CREDIT IN ACCOUNT

 

 

 

Reason Request

 

 

 

 

 

 

 

 

(specific)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The case of Hippity Holiday Bunnies that I purchased from

your

 

 

 

 

 

 

 

 

Details

 

11

 

 

 

company do not hop. I am, therefore, returning them to you

and

 

 

 

 

 

 

requesting that you credit my account the amount charged plus

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

shipping.

 

 

 

 

 

 

 

 

 

 

The Hippity Holiday Bunnies which arrived at my store had

 

 

Enclosure

 

 

 

 

 

faulty mechanisms which caused them to fall over instead of hop

 

 

 

 

 

 

 

 

 

 

— as promised in your sales brochure. Because I plan on selling

 

 

 

 

 

 

 

 

 

 

through my line of seasonal items within the next three weeks, I

 

 

 

 

 

 

 

 

 

 

wish my account to be issued a credit instead of you replacing the

 

 

 

 

 

 

 

 

 

 

faulty merchandise. Please find enclosed the copies of your

 

 

Agreement

 

 

 

 

 

invoice, #1342, in the amount of $36 and my invoice for shipping

 

 

 

 

 

 

 

charges of $2.95.

 

 

 

 

 

 

 

 

 

 

Your quality products have always sold well in my store, and I

 

 

Request

 

 

 

 

 

look forward to seeing your new line of fall items as soon as

 

 

(general)

 

 

 

 

 

they are available. In the meantime, your prompt attention to this

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

matter is appreciated.

 

 

 

 

 

 

 

 

 

 

Martha Sacks

 

 

 

 

 

 

 

 

 

 

Enc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contents | Index | Search

Back 206

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 207

 

 

 

 

 

 

 

 

 

 

 

 

In this letter, the writer assumes part of the responsibility, but

 

Click here to use

states clearly what is expected in the future.

 

this template

 

 

 

 

 

 

7136 Dartmouth Ave. (2E)

 

 

 

 

 

 

 

 

 

 

St. Louis, MO 63130-3008

 

 

 

 

 

May 28, 20XX

 

 

 

 

 

Bethany Smith

 

 

 

 

 

Ralph’s Restaurant

 

 

 

 

 

22nd & Market

 

 

 

 

 

St. Louis, MO 63103

 

 

 

 

 

Dear Ms. Smith:

 

 

 

 

 

I am writing because of my disappointment with the choice of

 

Purpose

 

 

 

 

 

dessert served to the League of Successful Professionals at our

 

 

 

 

 

dinner meeting May 23. I do not believe that popsicles are an

 

 

 

 

 

 

 

 

11

appropriate dessert at a business gathering such as ours.

 

 

 

The quality of the food and service at our meetings is generally

 

 

 

 

 

 

Agreement

very good. This is the reason we continue to use your facilities,

 

 

 

 

 

and why I was surprised by the dessert. I may not have been

 

 

 

 

 

specific enough when we reviewed the menu. Though we

 

 

 

 

 

discussed in detail the items to be included on the dinner buffet,

 

 

 

 

 

dessert was simply defined in our contract as “a frozen ice cream

 

Responsibility

item to be served individually.” I should have been more detailed

 

 

(shared)

in my request.

 

 

 

 

 

 

Please see that I am given a specific menu for our July meeting

 

Request

by June 25 so that I may review it before signing the service

 

 

 

 

 

 

contract. This will help avoid any future misunderstandings.

 

 

 

 

 

Sincerely,

 

 

 

 

 

Signature

Katherine Taylor

Contents | Index | Search

Back 207

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 208

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This letter requests a solution to the complaint. The letter

 

 

 

 

 

 

 

 

 

backs up the request with documentation of the problem and a

 

 

 

Click here to use

 

 

 

specific date for it to be resolved.

 

 

 

this template

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A-1 Merchandise Supply Company

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

P.O. Box 1276

 

 

 

 

 

 

 

 

 

 

 

Grandview, MO 64030

 

 

 

 

 

 

 

 

 

 

 

May 29, 20XX

 

 

 

 

 

 

 

 

 

 

 

Taylor Jackson

 

 

 

 

 

 

 

 

 

 

 

Jackson Roofing Contractors

 

 

 

 

 

 

 

 

 

 

 

P.O. Box 5692

 

 

 

 

 

 

 

 

 

 

 

Grandview, MO 64031

 

 

 

 

 

 

 

 

 

 

 

RE: Roof repair, invoice #1724, March 11, 20XX

 

 

 

 

 

 

 

 

 

 

 

Dear Mr. Jackson:

 

 

 

 

 

 

 

 

 

 

 

The roof, which you repaired in March, continues to leak along

 

 

 

 

 

 

 

 

 

 

 

 

Reason Request

 

11

 

 

 

the south wall of our overstock merchandise storage area. Please

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

repair the roof by June 1, 20XX, without charge, as stated in your

 

 

 

 

 

 

 

 

 

 

two-year guarantee.

 

 

 

 

 

 

 

 

 

 

Bill Wagstone, a repairman with your company, has examined the

 

 

Details

 

 

 

 

 

roof and informed me that the new seals placed between the roof

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

and the surrounding brick walls were not properly installed. Mr.

 

 

 

 

 

 

 

 

 

 

Wagstone has advised me that the roof will continue to leak until

 

 

 

 

 

 

 

 

 

 

this problem is corrected.

 

 

 

 

 

 

 

 

 

 

Fortunately, before the last storm, we were able to move the

 

 

Details

 

 

 

 

 

merchandise out of the area before any damage was done. My

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

company cannot afford the loss of this storage space, however, so

 

 

 

 

 

 

 

 

 

 

all additional repairs must be completed by June l.

 

 

 

 

 

 

 

 

 

 

Please contact me the week of May 25 so that I will know when

 

 

 

 

 

 

 

 

 

 

to expect your roofers.

 

 

Request

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sincerely,

 

 

 

 

 

 

 

 

 

 

Signature

 

 

 

 

 

 

 

 

 

 

Anne Smith

 

 

 

 

 

 

 

 

 

 

President

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contents | Index | Search

Back 208

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 209

 

 

 

 

 

 

 

 

 

 

 

 

This letter asks a shopkeeper to act on the request

 

Click here to use

of neighbors.

 

this template

 

 

 

 

 

 

The Itty Bitty Shoppe

 

 

 

 

 

 

 

 

 

 

1934 Longan • Bartlesville, OK 74006

 

 

 

 

 

February 15, 20XX

 

 

 

 

 

Patricia Wolfe

 

 

 

 

 

1936 Longan

 

 

 

 

 

Bartlesville, OK 74006

 

 

 

 

 

Dear Ms. Wolfe:

 

 

 

 

 

The cold weather season approaches, and I would like to inform

 

Introduction

you that all shopkeepers are expected to keep the walk in front of

 

 

 

 

 

 

 

 

11

their stores free of snow. Five other merchants, myself included,

 

 

 

have had a problem with your lack of responsibility in this matter.

 

 

 

 

 

 

Request

It inconveniences customers and merchants alike.

 

 

 

 

 

 

Please help us keep the walk free of snow during the winter

 

Background

months by clearing off the area in front of your store.

 

 

 

 

 

 

Until now, we have taken care of our own space — and when a

 

Reason

neighbor needed help, we all pitched in. This year we are

 

 

 

 

 

reminding you — before the shovels are all sold and the salt is all

 

 

 

 

 

used — that everyone is expected to keep the sidewalk in front of

 

 

 

 

 

his or her store free of snow and ice. This is not only for ease of

 

 

 

 

 

walking, but also for safety.

 

 

 

 

 

Thanks from your neighbors and the customers who come by on

 

Goodwill

 

 

 

 

 

snow days!

 

 

 

 

 

Signature

Janice Smith/The Itty Bitty Shoppe

Contents | Index | Search

Back 209

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 210

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click here to use

This letter notifies a business of a complaint.

 

this template

 

 

 

 

 

 

JRD, Inc.

 

 

 

 

 

 

 

 

 

 

P.O. Box 6864

 

 

 

 

 

Mission, Kansas 66202

 

 

 

 

 

December 12, 20XX

 

 

 

 

 

Mr. Anton Drissler, General Manager

 

 

 

 

 

Scripps

 

 

 

 

 

4732 Pennslyvania

 

 

 

 

 

Kansas City, MO 64112

 

 

 

 

 

Dear Mr. Drissler:

 

 

 

 

 

I am writing about the facilities, food and service at the holiday

 

Reason

dinner JRD Corporation gave for its employees on Tuesday

 

 

 

 

 

evening, December 11, at Scripps.

 

 

 

 

 

First, Ballroom B was much too cold for comfortable dining —

 

Negatives

with several very strong drafts along the west wall. Audio sys-

 

 

 

 

 

tems at parties in Ballrooms A and C were loud and distracting

 

 

 

11

for our entertainers as well as our guests.

 

 

 

 

 

 

 

 

Second, the food service was extremely poor — we had

 

Specific Details

contracted for dinner at 6:30 p.m., and the first guests were not

 

 

 

 

 

served until 8 p.m. The main course was cold; our ice cream

 

 

 

 

 

dessert was melted.

 

 

 

 

 

Third, there was no one available from Sales and Catering to

 

Solution

offer help, and those we talked to at the front desk were “not

 

 

 

 

 

responsible.”

 

 

 

 

 

In order to repair the situation, please reduce our room rent and

 

Appreciation of

food bill by one-half; I have enclosed our agreement with the

 

Resolution

original total. And please, always have a representative from

 

 

 

 

 

Sales and Catering in attendance at any future function hosted by

 

 

 

 

 

JRD at Scripps.

 

 

 

 

 

For over 10 years, JRD has hosted many occasions in your hotel.

 

 

 

 

 

In light of our long professional association, I appreciate your

 

 

 

 

 

resolution of this matter.

 

 

 

 

 

Sincerely,

 

 

 

 

 

Signature

Janet Coen

for Thomas W. Smith, President

Contents | Index | Search

Back 210

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 211

 

 

 

 

 

 

 

 

 

 

 

 

This letter gives notification of a claim for damages made

 

Click here to use

 

 

during an office move.

 

this template

 

 

 

 

 

 

 

 

 

 

 

 

 

TIMBER Manufacturing

 

 

 

 

 

 

 

 

 

 

P.O. Box 5557

 

 

 

 

 

Atlanta, GA 30329

 

 

 

 

 

April 29, 20XX

 

 

 

 

 

Mr. Richard Lyons, President

 

 

 

 

 

Great Movers

 

 

 

 

 

P.O. Box 5748

 

 

 

 

 

Atlanta, GA 30327

 

 

 

 

 

Dear Mr. Lyons:

 

 

 

 

 

This is to notify you of our claim for damaged goods against

 

Purpose

 

 

Great Movers. On April 27, Timber Manufacturing moved its

 

 

 

 

Details

 

 

office from 12224 Grand to 22455 McGee. The order number

 

 

 

 

 

 

 

 

with Great Movers was #89648.

 

 

 

 

 

As the furniture was unloaded and placed in the new office, I

 

Reasons

11

discovered a 12-inch scratch along the front of an enameled

 

 

 

 

 

 

 

 

 

 

cabinet (enclosed picture). I plan on having the damage to this

 

 

 

 

 

expensive piece repaired immediately and have enclosed five cost

 

 

 

 

 

estimates for the work. All are rather close in price, but I prefer

 

 

 

 

 

using Addison’s as they have done repairs for me in the past and

 

Decision

 

 

guarantee their work. Addison’s estimate to repair the enameled

 

 

 

 

 

cabinet is $750.00.

 

 

 

 

 

My contract with you covers loss or damage to $1,000. Please

 

Solution

 

 

send your check for repairing the damage ($750) to:

 

 

 

 

 

Donald J. Bilyeu

 

 

 

 

 

President

 

 

 

 

 

Timber Manufacturing

 

 

 

 

 

P.O. Box 5557

 

 

 

 

 

Atlanta, GA 30329

 

 

 

 

 

Sincerely,

 

 

 

 

 

Signature

Donald J. Bilyeu

DJB:efk

Enc.

Contents | Index | Search

Back 211

Business Letters for Busy People

Customer Relations Letters

Contents | Index | Search

 

 

Back 212

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Checklist

 

 

 

 

 

 

Did you use a positive tone?

 

 

 

 

 

Does the letter make the customer feel like he is valu-

 

 

 

 

able?

 

 

 

 

 

 

Did you introduce the topic of the letter in the first part?

 

 

 

 

 

 

 

 

 

 

 

 

Did you include all of the necessary details for the cus-

 

 

 

 

 

 

tomer?

 

 

 

 

 

 

Did you include a telephone number, if appropriate, so

 

 

 

 

 

 

the client can reach you?

 

 

 

 

 

 

Did you offer a solution to the problem?

 

 

 

 

 

 

Did you take the initiative in the letter for the action you

 

 

 

 

 

 

desire?

 

 

 

 

 

 

Did you include all background information or details

 

 

 

 

 

 

necessary in the second part of the letter so the client

 

 

 

 

 

 

understands the letter?

 

 

 

 

11

 

Did you summarize, thank or apologize again in the last

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

part of the letter?

 

 

 

 

 

 

If you received the letter, how would you feel?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contents | Index | Search

Back 212

Business Letters for Busy People

Media Letters

Contents | Index | Search

Back 213

 

 

 

 

 

 

 

 

 

CHAPTER 12

Media Letters

Here are samples to help you write letters to the media (newspapers, television stations, magazines). The broad categories are as follows:

Media Event Letter — Sales Campaign Kickoff

Media Event Letter — Recently Published Book

Media Event Letter — Anniversary

12

Press Release — Anniversary

Press Release — Speaking Engagement

Press Release — Promotion

Press Release — New Employee

Response to Editorial — Positive

Response to Editorial — Negative

Letter Asking to Make a Speech

Letter Asking for a Correction

At the side of the page, you will find a brief explanation of each part of the letter. The first letter identifies each section of the letter. Subsequent letters identify only changes to the basic format.

Contents | Index | Search

Back 213

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