- •Министерство образования и науки Российской Федерации
- •Предисловие
- •1. Answer the questions.
- •2. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Translate the sentences from Russian into English.
- •Included in tourism statistics
- •2.The World Tourism Organization’s Classification of Tourism
- •1. Read the statements and say whether they are true or false.
- •2. Sum up the interview with Dr. Garcia.
- •Vocabulary focus
- •1. Some words are very similar in meaning, and it is important to know exactly when, where and how you can use them. Study the definitions and then complete the sentences.
- •2. Study the words in the box below. If you don’t know their meanings, look them up in the dictionary. Match the people in the box to these sentences.
- •1. Complete the passage below by putting the words in brackets into either the Past Simple or Present Perfect Tense. The Spanish Tourist Industry
- •2. Give Russian equivalents to the following English words and phrases.
- •3. Say what you have learned from the text about the development of the Spanish tourist industry.
- •4. Complete the text using the correct forms of the verbs in brackets.
- •5. Explain the meanings of the following words.
- •6. Answer the questions.
- •1. Find the words in the text with the following meanings:
- •2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
- •3. Discuss the trends in tourism in Russia along the following lines:
- •Tourism and Transportation
- •1. Answer the questions.
- •1. Why is transportation vital aspect of the total tourist industry?
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •4. Translate the sentences from Russian into English.
- •2. Think and answer:
- •Air Travel
- •2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
- •3. Sum up the information you've learned from the interview.
- •Vocabulary focus
- •1. At the airport
- •2. Talking about procedures
- •2. Now use the paragraphs you have written above to complete the text of the “welcome aboard” notice.
- •3. A tour operator is talking to a colleague about a disastrous cruise. Read what he says and rewrite the information using the passive in the appropriate tense.
- •1. Will or present simple? Read the sentence and put the verbs into the correct tense forms.
- •2. Will or going to? Fill in the blanks with will or the correct form of going to.
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Insert prepositions.
- •2. Think and answer:
- •Hotel operation
- •Vocabulary practice
- •1. The following words and phrases on the left are taken from the text. Match them with the correct meaning on the right according to how they are used in the passage.
- •Vocabulary practice
- •2. Word building. The word in capitals at the end of each sentence can be used to form a word that fits suitably in the blank space.
- •3. Checking out. Fill in the spaces in the following sentences with the appropriate word or phrase. Use each verb once only and remember to put it into the correct form.
- •1. Read the extract from the study concerning the construction of a new hotel in London. Note the way in which the underlined words are used.
- •2. Which conjunction would you use to link these pairs of sentences? Choose from the ones in the brackets.
- •4. Complete the passage about a theme park near London using suitable conjunctions.
- •Vocabulary practice
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Complete the sentences using the words given below in a proper form.
- •4. Translate the sentences from Russian into English.
- •1. Answer the questions:
- •2. Sum up the interview with Signor Pacini.
- •2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
- •Overseas markets
- •1. Using the information from the text discuss development of tourism in Russia along the following lines:
- •2. Speak about prospects for tourism development in Russia.
- •3. Find the statistics for tourist travel in the current year and discuss it with your group mates. Use the questions below.
- •1. Answer the questions
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase. Translate the sentences into Russian.
- •1. Before you read, what order do you think these five stages would be in?
- •2. Now read the article to identify the correct order and provide the five missing sub-headings. How to sell your product
- •3. At which of the five stages might you hear someone say the following?
- •4. What would you say in these situations? Discuss in groups.
- •5. Now role-ply one of these situations.
- •1. Here are some advertisements for specialist holidays. Read them quickly and identify the type of holiday being advertised in each one.
- •2. Listen to these three conversations on the telephone. In each call the enquirer is asking for more details about one of the advertised holidays.
- •Vocabulary practice
- •1. Marketing. Choose the word which best completes each sentence.
- •1. Referring to the future.
- •2. Complete the sentences using the correct form of the verb.
- •1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
- •2. Answer the questions:
- •3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
- •1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
- •2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
- •3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
- •4. Which type of promotional activity do you think would be best for the following? Give your reasons.
Министерство образования и науки Российской Федерации
Федеральное агентство по образованию
Государственное образовательное учреждение высшего профессионального образования
«Хабаровская государственная академия экономики и права»
Кафедра иностранных языков и межкультурной деловой коммуникации
Наталья Юрьевна Павлова
Английский язык
TOURISM
Учебное пособие для студентов III курса специальности ЭУП (ТиГХ)
Хабаровск 2006
ББК Ш 143.21
X 12
Английский язык : учебное пособие “Tourism” для студентов III курса специальности ЭУП (ТиГХ) дневной формы обучения / сост. Н. Ю. Павлова. – Хабаровск : РИЦ ХГАЭП, 2006. – 92 с.
Рецензенты : Е. В. Цыганкова, доцент, зав. кафедрой ин. языков ДВГУПС, канд. пед. наук.;
Т. И. Лаптева, доцент, ректор ДВИИЯ, канд. филолог. наук.
Наталья Юрьевна Павлова
Английский язык
TOURISM
Учебное пособие для студентов III курса специальности ЭУП (ТиГХ)
Редактор Г.С. Одинцова
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© Хабаровская государственная академия экономики и права, 2006
Предисловие
Пособие предназначено для студентов, изучающих дисциплину «Международный туризм» и владеющих английским языком на уровне intermediate, а также для специалистов, которым необходимо совершенствовать знания английского языка в области туризма.
Цель данного пособия – совершенствования языковых знаний, умения и навыков, дальнейшее развитие навыков чтения, говорения и аудирования в рамках профессиональной тематики.
Пособие имеет четкую структуру: состоит из девяти разделов по основным аспектам туризма. В первую часть включены такие темы, как туриндустрия, роль транспортных услуг в туризме, размещение и питание, реклама турпродукта, регулирование туризма.
Материал каждого раздела направлен на поэтапное изучение темы и включает:
- основной текст с информацией по теме и базовой лексикой;
- упражнения на закрепление лексического материала, на расширение словарного запаса;
- упражнения на повторение грамматического материала;
- дополнительные тексты на отработку навыков чтения, содержащие страноведческий материал по туризму;
- тексты и диалоги для аудирования, способствующие развитию навыков восприятия аутентичной устной речи;
- ролевые игры и другие виды творческих упражнений, направленных на развитие навыков устной речи.
При составлении пособия была использована оригинальная российская и зарубежная литература.
Учебное пособие составлено в соответствии с рекомендациями по составлению учебных пособий и соответствует языковым нормам при обучении иностранному языку.
UNIT I THE TOURIST INDUSTRY
Part one
Words to remember
to exceed – превышать; переходить границы; превосходить
growth rate – темп роста
inducement – побуждение, стимул
dependable – надежный to
put together a tour – организовывать тур
durable goods – товары длительного пользования
tangible /intangible goods – материальные /нематериальные товары
convention – съезд, конвенция
incentive trip – инсентивная поездка
accommodation – размещение
catering – общественное питание
facilities – оборудование; приспособления; сооружения; средства
price elastic/inelastic market – рынок, характеризующийся эластичностью/неэластичностью спроса по ценам
multiplier effect – эффект мультипликатора
leakage – утечка
labour intensive – трудоёмкий
Reading
Read the text, then look through the comprehension exercises and speak on the text.
The Tourist Industry
Tourism has been one of the fastest growing industries in recent years. Indeed, the growth rate of tourism has generally exceeded the growth rate for the worldwide economy.
In spite of the rapid growth, it is not easy to define tourism, and accurate statistics are not easy to obtain. Tourism necessarily involves travel; a tourist is usually defined as a person who is visiting some place other than his usual residence for more than 24 hours, primarily for pleasure or recreation, and frequently to multiple destinations. A tourist is distinguished by the length of his trip from an excursionist, who is away from his usual residence for less than 24 hours, or at most a weekend.
The question of purpose also must enter into the definition of tourism. Many people travel entirely for the purpose of recreation or pleasure; they are people on holiday. Other people travel for the reasons of health. Other people travel to visit friends or relatives, a reason that has become more important because of increased mobility throughout the world. Still others travel in order to educate themselves because travel is broadening.
All of these people are generally considered tourists since the primary reason for their trips is recreation. Most tourist statistics also include people who are traveling on business. Among them are businessmen and government officials on specific missions, as well as people attending meetings or conventions. Another kind of business travel is the incentive trip. A bonus or reward is given, for example, to a salesman who has exceeded his quota. Many people among those traveling on business often combine pleasure with their work. They also use the same transportation, accommodations, and catering facilities as the holiday tourists. Accommodations refer to hotels or other places where a traveller can find rest and shelter; catering facilities refer to places where a traveller or another member of the public can find food and drink.
Not included in the area of tourism are people who travel someplace in order to take up a job there. This excludes from tourism the migrants. Students who travel to another region or country where they are enrolled in a regular school are also not included in tourist statistics.
The marketing approach for the two major divisions among tourists – recreational and business travelers – is different. The recreational travelers respond to a greater degree to lower fares and other inducements in pricing and selecting the destination for their trips. They make up a price elastic market. The business groups, on the other hand, make up a price inelastic market. Their trips are not scheduled according to lower fares, the destination is determined in advance, and expense is usually paid for by their employers. They are looking for dependable rather than inexpensive service. Business travellers also make more trips to larger cities or industrial centers than to resort areas, although many conventions are now held at resort hotels.
Tourism is a relatively new phenomenon in the world. Since being away from home is a necessary component of tourism, its development as a mass industry depended on modern means of rapid and inexpensive transportation. Tourism as we know it today began with the building of the railroads in the 19th century. In fact, the words tourism and tourist themselves were not used for the first time until about 1800. The first tour in modern sense was put together by Thomas Cook in England in 1841, and the firm of Thomas Cook and Sons has remained one of the prominent names in the tourist industry. The automobile and the airplane in still more recent times have also become major modes of transportation for recreational purposes.
Industrialization has produced the other conditions that are necessary for tourism. Among them is the creation of a large number of people with an amount of disposable income – income above and beyond what is needed for basic expenses such as food, shelter, clothing and taxes. Another important condition is urbanization, the growth of large cities. Residents of the big population centers take more holiday trips than residents of rural areas.
One of the principal reasons for encouraging a tourist industry in many developing countries is the so-called multiplier effect of the tourist dollar. Money paid for wages or in other ways is spent not once but sometimes several times for other items in economy – the food that hotel employees eat at home, for example, or the houses in which they live, or the durable goods that they buy. In some countries the multiplier can be a factor as high as 3, but it is often lower number because of leakage. Leakage comes from the money that goes out of the economy either in the form of imports that are necessary to sustain the tourist industry or in profits that are drained off by investors. In some tourist areas, it has been necessary to import workers. However, many of these workers cause leakages in the form of remittances to their home countries.
Another attraction of the tourist industry for the developing countries is that it is labor-intensive; that is, it requires a large number of workers in proportion to the people who are served. This is a common feature of service industries, which deal with intangible products – like a holiday – rather than tangible products – like an electric toaster.
The tourist industry is not a single entity. It consists of many different kinds of enterprises that offer different services to the traveler, for example, transportation, accommodations, catering and others.
Comprehension