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2.5 Points to remember

1. Before writing a letter of complaint, make sure you have got your facts right.

2. Complaints are not accusations; they are requests to correct mistakes or faults, and should be written remembering that the supplier will want to put things right.

3. Therefore, write calmly, clearly presenting all the relevant information and making any suggestions that might help put the matter right.

4. Never make the complaint personal (your mistake, your fault, you are to blame). Use an impersonal tone (the mistake, it must have happened because, the error).

5. When answering a complaint, apologize for the mistake, thank the writer for pointing it out to you, explain how it occurred (but don't blame your staff) and how you intend to deal with it.

6. If you need more time to investigate the complaint, tell your customer so.

7. If the complaint is unjustified, politely explain why, but sympathize about the inconvenience it has caused.

8. Remember that, whether your customer's complaint is right or wrong, he/she /s your customer and his/her comments about you to other people in your trade or profession can either improve or damage your reputation.

Making complaints

2.1 Jonathan Webb, Marketing Director of Executive Golfing Ltd, placed an order for an advertisement with an agency. On 15 May he stated the following requirements to Rachel Levy at rl Media:

• Publication: Ambition magazine

• Last date for submission of text: 10 June

• Issue date: 27 June

• Position: as specified - no alternative position accepted

• Payment: on last day of month following publication

• Advertisement to be approved before publication

It is now 5 July. Jonathan Webb has just received a copy of the latest issue of Ambition magazine with the advertisement in it. He has noticed that the advertisement did not appear as requested.

Read the letter that he sends to Rachel Levy, pointing out the mistakes and refusing to pay the agreed price. Choose the appropriate expression for each space.

Rachel Levy

RL Media

West View Rd

London

W16PL 5 July

Dear Rachel,

I have 1(just received / just got) the latest issue of your magazine and checked our advertisement. I'm 2(unhappy / sorry) to tell you that a number of mistakes have been made by RL Media. I wrote to you on 15 May 3(confirming / saying) the details of the advertisement. 4(Unfortunately / And) the following mistakes have 5(come up / occurred):

• The advertisement appeared in the issue of 4 July instead of 27 June.

• It was on a left-hand page instead of a right-hand page.

• It was placed in the last part of the magazine. We 6(said / specified) that it should be in the front part.

We 7(said strongly / made it clear) that the correct position of the advertisement was 8(absolutely vital / the most important thing). As you can imagine, the incorrect placing of the advertisement has caused us great 9(trouble / inconvenience) and will no doubt 10(affect / hurt) sales of our new product range. Due to all these errors, we 11(don't want to/ feel unable to) pay the full cost of the advertisement. I am, however, prepared to pay 40% of the cost and trust that you 12(like the idea / consider this acceptable).

I look forward to 13(receiving / hearing) your comments 14(as soon as possible / quickly). Yours sincerely

Jonathan Webb

Jonathan Webb

Marketing Director