Our Customers

Most of PBG's volume is sold in supermarkets and other retail outlets. The balance of volume is sold in mass merchandising outlets, restaurants and other fountain accounts. Our sales people interact directly with most customers to sell and promote Pepsi products ("direct to store delivery"). Internationally, PBG goes to market with a combination of direct delivery and third-party distributors.

Among the services we provide to our accounts are proven methods to grow not only Pepsi brand sales, but the overall beverage category. Ultimately, our goal is to help our customers grow their beverage business by making our strong product line-up readily available to consumers at every shopping occasion.

Our Organization and Our People

The "people composition" of PBG reflects the company's emphasis on superior sales and service. More than one half of PBG employees work in Sales. Our organizational structure, based on a General Management Model, reflects the same priorities. Our Market Unit General Managers (MUGMs) lead marketing and sales efforts in contiguous geographic areas with common major customers. We designed our organization to give our Market Units the autonomy to serve the needs of individual customers, develop market-specific strategies, and respond to local marketplace dynamics. From the MUGM to the frontline customer representative, the entire PBG sales force competes on a local level to serve existing customers and to win new accounts.

Working at pbg

The Pepsi Bottling Group is a fast-paced, customer-focused company, with an entrepreneurial spirit. We offer careers in sales and sales operations, manufacturing, finance, human resources, field marketing, and general management. The company's success hinges on the thousands of face-to-face transactions our front-line employees with customers every day. That is an exciting, empowering career proposition for the individuals who make up PBG's sales force — and for the teams that support and lead them. The company is an equal-opportunity employer and values the diversity of its workforce.

Учебное издание

Елена Валентиновна Максимюк

РЕЦЕНЗИРОВАНИЕ, АННОТИРОВАНИЕИ РЕФЕРИРОВАНИЕ

Учебное пособие

Редактор

Подписано к печати __ .__ . 200_

Формат 6090 1/16. Бумага писчая

Оперативный способ печати

Гарнитура Times New Roman

Усл. п. л. __ , уч.-изд. л. __

Тираж ____ экз. Заказ № ___

Цена договорная

Издательство СибАДИ

644099, Г. Омск, ул. П. Некрасова, 10

Отпечатано в ПЦ издательства СибАДИ

644099, Г. Омск, ул. П. Некрасова, 10

64