Tourism in great britain Active Vocabulary

catering industry - індустрія громадського харчування

twofold - подвійний

will to extend - прагнути розширення

verbally - усно

to make a conscious effort - робити свідоме зусилля

to cater for the demands - задовольняти потреби

to advertise - рекламувати

attempt - спроба

to attract more visitors - приваблювати більше відвідувачів

а great deal of money - значна кількість грошей

attractions - принади

to contribute – робити внесок

to rehabilitate and expand - відновлювати та розширювати

to setup - засновувати

to merge – зливатися

overseas visitors - зарубіжні відвідувачі

foreign currency - іноземна валюта

income - прибуток

fortnight – два тижні

Read and translate the text:

Travel and tourism have always been closely interlinked with the need for refreshment in the form of food and drink. The effect of modern tourism on the catering industry is two­fold; first, the tourist in his own country is exposed to a variety of foods prepared and served in various ways, particularly at those times when he is psychologically ready to enjoy things the most. At these times he is willing to extend his interest in food, and discover the acceptability of new dishes. Secondly, the tourist from abroad will seek and wish to be understood not only verbally but also in his eating habits by the host country. The caterer must therefore make a conscious effort to be part of this international movement and cater for the demands created by mass tourism.

Tourism began to assume some importance after the last war when the government supported the industry by advertising Britain abroad in an attempt to attract more visitors.

Other countries traditionally spent a great deal of money on advertising their attractions and tourism for them was a major industry; up to the Second World War Britain did not really consider it as such and it contributed relatively little to the balance of payments.

It was in 1947 that Britain set out to rehabilitate and expand its tourist and holiday business with the setting up of a board which developed into the British Travel and Holiday's Association, formed by merging the British Tourist and Holidays Board with the Travel Association of Great Britain.

By 1951 tourism had become Britain's biggest dollar earner and by 1956 there were over l million overseas visitors which then doubled by 1963. It was estimated that by 1968 the number of visitors had been 4 million and they spend £375 million, but in the same year 5 million Britons spent £320 million on holiday abroad. The figures for overseas visitors began to be of some importance.

Britons spent £7.700 million on holidays in 1990. £4.550 million of it at home and £3.150 million abroad, this was the third successive rise. The number of bed nights at home was 550 million against 170 million spent abroad.

Great Britain received more than 12 billion foreign tourists and earned £3.760 million in foreign currency; tourism supported up to 1, 5 million jobs. This income was larger than in the previous year.

People are taking more holidays at home - the traditional fortnight by the sea is no longer the pattern: because more and more people are going abroad for their holidays and are spending longer at the resorts.