2. Match each phrase (1-5) with its explanation (a-e).

A positive company culture ...

1) empowers employees. a) New ideas and change are welcome.

2) supports innovation. b) Relationships between employees and

managers are open and honest.

3) is customer focused. c) Staff have a lot of control over their work.

4) rewards good performance. d) The needs and wants of the customers always come first.

5) encourages trust at all levels. e) There is an incentive scheme for efficient employees. (5)

Business trips

3. Describe the companies.

These sentences describe two companies, Autotech and Green Fingers.

AUTOTECH - a large car-parts company

GREEN FINGERS - a small garden-products company

1) John Smith started Autotech in 1960.

2) It has a workforce of 2,500.

3) It exports cars to over 12 countries.

4) It manufactures car parts.

5) It introduces one or two new components each year.

6) It employs about 35 people.

7) It sells some of its products abroad.

8) It makes garden products.

9) George and James Hawkins began Green Fingers in the 1920s.

10) It supplies the gardening industry.

11) It launches 12 new products a year.

12) It provides components for the car industry. (12)

Markets

4. Match the beginnings of the sentences (1-5) with their endings (a-e).

1 A new market a) is large.

2 A growing market b) allows companies to make money.

3 A profitable market c) is good to enter.

4 A big market d) is getting larger.

5 An attractive market e) is at an early stage. (5)

5. Match the adjectives in italics in Task & with their opposite meanings (a-e).

a) unattractive b) unprofitable c) mature d) declining e) small (4)

6. Complete the sentences below with the words from the box.

export mass mature niche profitable share unattractive

1. .. ....... markets are usually harder to enter than home markets.

2. A ……..market does not have many buyers, but it can make good profits for companies.

3. Last year, our company increased its market……. to 18%.

4 . Levi's jeans sell in a ………..market.

5. Qatar is a ……..market - it allows companies to make a lot of money.

6. The market for mobile phones is a ……market. It isn't growing as fast as before.

7. If a market is……, companies don't think it's good to enter. (7)

Products and services