- •Introductions
- •Look at the business cards and read the following introductions. Match the speakers to their business cards.
- •Job department
- •Country nationality
- •In pairs ask each other questions about the nationality of the following companies:
- •Think or three companies you know. Give their nationalities.
- •Read the text. Then complete the chart. Meet phil night
- •2.Complete the chart about yourself. Then introduce yourself to a partner.
- •3.Complete the sentences with negative forms of the verb to be.
- •4.Match the questions and answers.
- •Useful language.
- •Introducing people. Asking about business.
- •Read and reproduce the following micro-dialogues.
- •Read the conversation and memorize it.
- •Practise similar conversations in pairs. Make use of the following situations.
- •Study the following cv (Curriculum Vitae) and put the headings in the correct place in the cv.
- •Interests Key Skills References Work Experience curriculum vitae
- •2. Compose your own Curriculum Vitae. Unit 2 Companies
- •1.Which of these companies would you like to work for? Why?
- •2.Which of the following business sectors would you like to work in?
- •1.Match the following phrases to their definitions.
- •2.Complete the extract from a company report with appropriate words from exercise 1.
- •3.These sentences describe two companies, Autoincom and Yellow Leaves. Choose pairs of sentences which describe similar things and match them with the correct company.
- •4.Underline the verbs which mean the same thing in each pair of sentences.
- •5.Use the verbs from exercise 4 which you underlined to complete this company profile.
- •7. Make up a story about a successful company you know using the suitable vocabulary.
- •Lvmh reports strong sales
- •1.Answer the following questions.
- •2. Mark each statement true or false.
- •3. Why do you think lvmh is a successful company? What other successful companies do you know? Why are they successful?
- •1. Underline the present simple or the present continuous form of the verb to complete these sentences.
- •2. Complete these sentences with either present simple or present continuous form of the verbs in brackets.
- •1. Which of these suggestions do you agree with?
- •2. Read the following presentation and answer the questions on it.
- •3. Invent a company. Study the useful Language below and prepare a presentation of your company. Ask questions after your partners’ presentations.
- •Introducing new information
- •A Formal Letter
- •Example:
- •I would like to apply for the job of Sales Manager for the Central and
- •Unit 3 Business Careers
- •Discuss the following questions.
- •Choose four most important tips from the list below which can help you to get ahead in tour career.
- •Read the text. Who is who in business
- •Answer the questions.
- •7. Answer the questions.
- •1.Match the following phrases to their correct definitions.
- •2. Complete these sentences with the verbs from the list.
- •3. In each of the groups below cross out the word or phrase which doesn’t go with the verb.
- •4. Make up sentences using the phrases from exercise 3.
- •5. Make up a monologue “My (future) career” using the above given vocabulary and the useful phrases from the texts.
- •1. Present Simple, Present Continuous or Present Perfect Continuous? Choose the correct answer.
- •2. Translate into English.
- •Useful language
- •1. Read and learn the following dialogues.
- •2. Make up similar telephone conversations on the following situation:
- •Example:
- •Unit 4 Selling online
- •Interest-free credit
- •2. Choose the correct word to complete each sentence.
- •Virtual Pocket Money
- •1. Read these rules of an online book club. Then answer the questions.
- •2. Complete sentences 1 to 8 with suitable endings a) to h).
- •3. Write a list of rules for an online retailer who wants to create a website.
- •1. Put the dialogue into the correct order.
- •2. Practise the dialogue with a partner.
- •3. Read the following dialogue and answer the questions on it.
- •Useful Language
- •Example:
- •Unit 5 Food and Entertaining
- •Tipping
- •Take a tip from restaurants
- •4. Which factors make you tip more?
- •5. Retell the text.
- •Match the phrasal verbs in sentences 1 to 8 with their definitions a) to h).
- •Complete the story with one of the phrasal verbs from exercise 1.
- •Make up your own sentences with the phrasal verbs from exercise 1.
- •Entertaining. Ordering a meal
- •1. Read, memorize and reproduce the following dialogues.
- •Make up a similar dialogue on the following topic:
- •You are entertaining a foreign customer in a restaurant. Speak on the menu and discuss your food preferences.
- •You and your colleague discuss where to entertain a group of foreign visitors.
- •Example:
- •Example:
- •Which of the following situations are the most stressful for you? Can you add any others?
- •1. Match the words to their definitions.
- •2. Complete each sentence with an appropriate word from exercise 1.
- •Dealing with stress
- •Past Simple Present Perfect
- •2. Role play the following conversation. Use the role cards. Use the expressions from the Useful language box.
- •1. “The four Ps” form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the ‘Ps’ to their definitions.
- •2. Read the extracts where people are talking about different products. Decide which of the four Ps each speaker is discussing. Speaker 1
- •3. Think of some product you have bought recently. Why did you buy them? Which of the four Ps influenced your decision?
- •For each group of words fill in the missing vowels and match the words to the correct definitions.
- •Use one expression from each of the groups in sentences of your own.
- •Selling Dreams
- •5. Reproduce the dialogue with your partner.
- •6. Make up a similar dialogue. Discuss the details of the visit of an important customer from abroad.
- •Sales Leaflets
- •Unit 8 Planning
- •Answer the following questions.
- •4. Imagine that you planned one of the following events. Tell your partner how you did it, using the phrases from exercises
- •Brazil tries to kick-start tourism
- •1. Answer the following questions.
- •Using the expressions from the Useful language box role play the following situation:
- •Interrupting Clarifying
- •Example:
- •Staff notice
- •Unit 9 Cultures
- •Which of the tips in exercise 4 do you think are useful?
- •Which tips do you think are good advice for Russia?
- •Different companies have different cultures and ways of working. Complete the sentences with the words in brackets.
- •2. Would you like to work for an organisation which has:
- •The international manager
- •Answer the questions about the text.
- •Match words from each column to make common word combinations. Then check your answers in the article.
- •Make up sentences using these words.
- •Complete these sentences using should or shouldn’t and a phrase from the box.
- •Give the opposite advice by using should, shouldn’t or I don’t think.
- •Give some advice to a colleague going on a business trip for the first time. Use the following notes:
- •1. Read the following extracts where people are talking about cultural mistakes. Then answer the questions.
- •2. What examples of cultural mistakes do you know? Make up a similar story.
- •Agendas
- •Example: Management Committee Meeting
- •Unit 10 Products
- •Use the adjectives from exercise 4 to describe other companies and products.
- •Match the verbs on the left to their meanings. Then put the verbs into a logical order to show the life cycle of a new product.
- •Match these words from the text to their definitions.
- •Read the text. Then decide if the following statements are true or false. Correct the false statements.
- •Kiwifruit growers hope to strike gold with new product
- •Find words and phrases in the text which mean the following:
- •Then make similar sentences about products from your own country.
- •3. Complete the following article with passive forms of the verbs in brackets.
- •Read the following presentation and say which of the adjectives below are used in it.
- •Introducing the product
- •Inviting questions
- •Деловой английский для начинающих Учебное пособие
4.Underline the verbs which mean the same thing in each pair of sentences.
5.Use the verbs from exercise 4 which you underlined to complete this company profile.
GKS Services ................. in 1989 when Hans Norland left his job as an engineer in the computer industry. The company ............... security alarms and .................... its products all over the world. It ............. 120 people at its factory near Rotterdam, but the company’s head office is in Amsterdam and ................... a staff of 30. The company ................. a number of new products each year. GKS Services ............... products to the security industry and ................. domestic alarms for the general public.
6. Match the following words with their definitions.
Go public |
S sell in overseas market |
Go international |
trade on the Net |
Launch |
offer shares on the stock market |
Go online |
introduce |
Achieve sales |
set up |
Establish |
reach a sales target |
7. Make up a story about a successful company you know using the suitable vocabulary.
Reading
Lvmh reports strong sales
LVMH company manufactures and sells luxury goods, such as designer clothes, fashion jewellery, watches and luggage. There are several companies in the group. LVMH has 60 famous brands, such as Kenzo, Christian Dior, Donna Karan and others. It has 1500 stores worldwide and is expanding its network. It employs 56000 people. Its head office is in France, but 63% of its staff work outside France.
Sales in LVMH rose 14% to $12.7 bn last year. And the leather goods division of the company made especially good progress.
LVMH had excellent sales because of its strong brands, store openings and successful new product launches. One of its new products, the Tambour watch, did not have huge sales but it brought custome4rs into the stores.
Sales in the US, France and Japan were good. Fewer Japanese tourists travelled last year, but they bought more goods in their home market. Recently LVMH opened a large store in Japan, which is doing well.
LVMH is a creative and innovative group. It aims to impress its customers with its high quality and long-lasting products. Its new products – particularly in cosmetics – depend a lot on research and development. LVMH controls every detail of the brand’s image.
1.Answer the following questions.
What percentage of LVMH’s staff do not work in France?
What were the total sales in LVMH last year?
Which of the following were the reasons for the increase in LVMH’s sales?
well-known products c) better research
new stores d) new products
How did the launch of the Tambour watch help LVMH?
In which markets did LVMH sell a lot of products?
2. Mark each statement true or false.
1. LVMH’s main product is cosmetics.
2. LVMH doesn’t launch many new products.
3. Sales in Japan are poor.
4. LVMH’s products are well-made.
5. The image of its products is important to LVMH.