- •Start-up
- •1. These are the names of several academic subjects in business education:
- •2. Relate the following topics to the appropriate subjects from Start-up exercise 1.
- •L eading People and Organisations
- •Vocabulary
- •Qualifiers
- •1. Read the notes from a lecture about good employees. Circle the symbols and abbreviations that are used. Then work with a partner. Take turns making complete statements based on the notes.
- •2. When taking notes, you can use any abbreviations you want as long as your can understand your notes later. Make up your own abbreviations for the following words.
- •1. You will hear a lecture about business management. What are two problems a new manager might have with the employees?
- •Becoming a Leader
- •What do you think of Dale Carnegie’s advice? Would you like to add something?
Becoming a Leader
How to Win Friends and Influence People by Dale Carnegie has been considered one of the most important books in the history of business.
In 1936 when Dale Carnegie published his book, US business was climbing out of the Great Depression. This book, in which Carnegie outlined his principles of successful selling, helped American industry to get back on its feet. It was an immediate success. Since then 12 million copies have been sold.
Carnegie’s message was a very simple one: people like to do business with people they like. This is Dale Carnegie’s own summary of the principles presented in the chapter “Be a Leader: How to Change People without Giving Offence or Arousing Resentment”.
A leader’s job often includes changing your people’s attitudes and behaviour. Some suggestions to accomplish this:
- Begin with praise and honest appreciation.
- Call attention to people’s mistakes indirectly.
- Talk about your own mistakes before criticizing the other person.
- Ask questions instead of giving direct orders.
- Let the other person save face.
- Praise the slightest improvement and praise every improvement.
- Give the other person a fine reputation to live up to.
- Use encouragement. Make the fault seem easy to correct.
- Make the other person happy about doing the thing you suggest.
What do you think of Dale Carnegie’s advice? Would you like to add something?