4. A) Read the text filling in the gaps with the proper words.

Steven Paul Jobs was born in California, USA, on February 24, 1955, _______ (1 – by / to / with) an American mother and a Syrian father, a political __________ (2 – science / studies / economics) professor. Soon after his birth, Jobs was ____________ (3 – suggested / offered / put up) for adoption. He was adopted by Paul and Clara Jobs who _________ (4 – called / named / referred to) him Steven Paul Jobs. To this day, Jobs dislikes Paul and Clara being called his ____________ (5 – adopted / adoptive / adoption) parents, and prefers to simply refer to them as his ‘parents’.

In 1972, Jobs _____________ (6 – left / graduated / finished) from high school and ___________ (7 – entered / went / enrolled) in Reed College in Portland, Oregon, but he _____________ (8 – was expelled / dropped out / gave up) two years later to work as a video game designer. His aim was to save enough money to go to India and _____________ (9 – experience / investigate / try) Buddhism.

Back in the US in the autumn of 1974, Jobs went into _____________ (10 – money / business / company) with his high school friend Stephen Wozniak. Jobs understood that computers would ____________ (11 – appeal / attract / call) to a broad audience. He managed to obtain finance for his first _____________ (12 – marketing / marketable / market) computer, the Apple II, in 1977. Apple Inc. was formed and ___________ (13 – met with / saw / faced) immediate success.

Seven years later, Jobs introduced the Mackintosh computer but the ________________ (14 – merchandise / sales / purchases) of the first Macs were disappointing. This led to tensions in the company, and in 1985 he ____________ (15 – retired / dismissed / resigned).

In late 1996, Apple, saddled by huge financial losses and on the verge of ___________ (16 – collapse / breakdown / bankruptcy), asked Jobs to come back. He accepted, and quickly ______________ (17 – put forward / engineered / launched) an award-winning advertising campaign that urged customers to ‘think different’ and buy Mackintoshes.

In 1998, he introduced the iMac, an egg-shaped computer that ______________ (18 – offered / suggested / proposed) high-speed processing at a reasonable price. It was a(n) _____________ (19 – immediate / moment’s / instant) success. Steve Jobs had saved his company and, in the process, ________________ (20 – reestablished / manifested / acknowledged) himself as a master high-technology marketer.

b) Answer the teacher’s questions.

Home activities (1)

5. A) Go through the texts in exercises 1 – 3 and find the English for

население планеты; “стоить” (о денежном состоянии человеке), оцениваться в какую-то сумму; годовой товарооборот; вместе взятые; не принимать во внимание что-либо; частные компании/предприятия; Интернет-компания; активная маркетинговая стратегия; завоевать международный интерес; получить многочисленные награды; ходить по магазину, рассматривая товар; сопутствующие товары; оценить чье-то состояние (ден.) в…; неотапливаемая квартира; приобрести что-либо; мечта всей жизни; достойный; рассеянный склероз; поступить в колледж; бросить колледж (“вылететь” из колледжа); начать дело/бизнес; увенчаться успехом; трения, напряженность; уволиться; на грани; настойчиво призывать.

b) Illustrate the word combinations with sentences from the texts.