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- •Оглавление
- •Введение…………………………………………………………………....4
- •Chapter 1. The European Union………………………………………..........6
- •Unit 1.1. The European Union and Its Bodies……………………………........6
- •Введение
- •Chapter 1. The European Union Unit 1.1. The European Union and Its Bodies
- •Text-study
- •I. Learn the following words
- •II. Complete the sentences with suitable words from the box
- •III. Answer the following questions
- •IV. Translate into English
- •V. Fill in the blanks in the text with suitable prepositions
- •VI. Insert the articles where necessary
- •VII. Translate the following text from English into Russian in writing
- •VIII. Explain the italicized grammar constructions in the following sentences
- •IX. Give Russian equivalents for the following words and phrases used in the text:
- •X. Render the text “The European Union” using the plan
- •XI. Work as one group. Point out the main periods in the development of the eu
- •Unit 1.2. The European Commission Text The European Commission and Its Authorities
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with prepositions if needed
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Read and translate the following text into Russian in writing
- •VIII. Translate into English
- •IX. Meet as one group. One of you should lead the meeting. Decide how the problem of effective eu budget management can be minimized
- •X. Study the article in several groups. Choose one of the situations and brainstorm the points
- •Unit 1.3. The European Union and its Members Text 1 The European Union and Britain
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Translate the text from English into Russian in writing
- •VIII. Read and translate orally the following text
- •IX. Translate into English
- •X. Study the article in several groups. Choose one of the situations and brainstorm the points
- •XI. Meet as one group. One of you should lead the meeting. Decide how the problems of Gateway cities can be minimized Text 2 Sustainable Convergence or Resistance?
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Give Russian equivalents for the following words and phrases used in the text:
- •Translate into English
- •Fill in the blanks in the text with suitable prepositions
- •Insert the articles where necessary
- •Explain the italicized grammar constructions in the following sentences
- •Summarize the text, using the words and phrases given below:
- •Study the text in several groups and try to find arguments to support the following point of view:
- •Meet as one group. One of you should lead the meeting. Develop the following idea:
- •Text 3 Advantages of Spanish Membership in the eu
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with prepositions if needed
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Translate from English into Russian in writing
- •VIII. Comment on the sentences
- •IX. Translate into English
- •X. Render the text “Advantages of Spanish Membership in the eu”
- •Text 4 The Netherlands in the European Union
- •1.The Dutch model of economy
- •2.Types of capitalism
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Give Russian equivalents for the following words and phrases:
- •VII. Translate the following text into Russian in writing
- •VIII. Summarise the text using the words and phrases given below
- •IX. Translate the following sentences into English
- •X. Meet as one group. One of you should lead the meeting. Supply details to prove the following:
- •XI. Study the text in several groups. Dwell upon the barriers that play a key role in keeping the Netherlands behind other countries
- •XII. Do you agree with the statement that "a synthesis of the Anglo-Saxon and Rhineland models ought to be possible"? Prove your point of view
- •Text 1 Bilateral Agreements between the European Union and the usa
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Explain the italicized grammar constructions in the following sentences
- •VII. Comment on the sentences
- •VIII. Read and translate the following text into Russian in writing
- •IX. Translate into English
- •X. Render the text “The European Union and the relationships with other countries” using the plan
- •Text 2 The usa and The European Union
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •Give Russian equivalents for the following words and phrases used in the text
- •Translate the following sentences into Russian in writing
- •Summarize the text using the words and phrases given below
- •Translate into English
- •Supply details to prove the following:
- •XI. Meet as one group. One of you should lead the meeting. Argue for or against the following debating themes:
- •XII. Study the text in several groups and comment on the following statement:
- •Text 3 Argentina in a Fix
- •Text-study
- •I. Learn the following words
- •II. Answer the questions:
- •III. Complete the sentences with suitable words from the box
- •IV. Give Russian equivalents for the following words and phrases used in the text
- •V. Translate the following sentences from the text into Russian in writing
- •VI. Summarise the text, using the words and phrases given below
- •VII. Translate the sentences from English into Russian paying attention to participles and Complex Object with the Infinitive
- •VIII. Translate into English
- •Text 4 The European Union and Japan
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Give Russian equivalents for the following words and phrases used in the text
- •V. Translate the following sentences from English into Russian in writing
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Summarise the text, using the words and phrases given below
- •IX. Translate into English
- •X. Supply details to prove the following
- •XI. Comment on the following statements from the text
- •XII. Work as two groups. Discuss the following
- •Text 5 Switzerland and the Euro
- •Text-study
- •Learn the following words
- •II. Answer the following questions
- •Fill in the blanks with the articles if needed
- •Fill in the blanks with suitable prepositions
- •Give Russian equivalents for the following words and phrases used in the text
- •Translate the following sentences from the text into Russian
- •Summarise the text, using the words and phrases given below
- •Translate the text into English
- •Provide details to prove the following
- •Give a thorough consideration to the possible economic gains of Switzerland's joining the eu
- •Unit 1.5. The Importance of the eu Economic and Social Issues
- •Promoting Integration
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Fill in the blanks with suitable prepositions
- •Fill in the blanks with articles if needed
- •Translate the following sentences into Russian in writing
- •Translate the sentences into English
- •Text 2 Eastern European Securities
- •Text-study
- •Learn the following words
- •Answer the questions
- •Fill in the blanks with the suitable prepositions
- •Insert the articles where necessary
- •Give Russian equivalents for the following words and phrases
- •Translate the following sentences into Russian in writing
- •Summarise the text, using the words and phrases given below
- •Translate the following sentences into English
- •Supply details to prove the following:
- •Work in several groups. Comment on the following statements:
- •Text 3 The problem of Tax Harmonization
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with suitable words from the box
- •IV. Fill in the blanks with articles if needed
- •V. Fill in the blanks with suitable prepositions
- •VI. Give Russian equivalents for the following words and phrases used in the text
- •VII. Translate into Russian the following sentences from the text
- •VIII. Summarise the article, using the words and phrases given below
- •IX. Translate into English:
- •X. Study the text in several groups. Discuss the following statements:
- •XI. Meet as one group. One of you should lead the meeting. Comment on the following statement:
- •Text 4 Customs Duties and vat in Europe
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the sentences with suitable words from the box
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Open the brackets using the suitable modal verbs (must, should, have to, can’t)
- •VI.Complete the sentences choosing the suitable verbal (Infinitive or Gerund) from the brackets
- •VII. Summarise the text, using the words and phrases given below
- •VIII. Translate into English
- •IX. Meet as one group. One of you should lead the meeting. Supply details to prove the following
- •X. Work as two groups. Discuss the following statements
- •Unit 1.6. The European Central Bank Text 1 The European Bank Supervision
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Complete the sentences with suitable words and word combinations from the box
- •Translate into English
- •Fill in the blanks in the text with suitable prepositions
- •Insert the articles where necessary
- •Translate the following passage into Russian
- •Explain the italicized grammar constructions in the following sentences
- •Comment on the following phrases
- •Summarise the article, using the words and phrases given below:
- •Work as one group. Speak about the importance of the single currency for the bank supervision reform in Europe
- •Study the text in groups.Argue for or against the following:
- •Text 2 European Bank’s Monetary Policy
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Fill in the blanks with articles if needed
- •Fill in the blanks with suitable prepositions
- •Explain the italicized grammar constructions in the following sentences
- •Translate the text from English into Russian in writing
- •Translate the text into English
- •Explain the meaning of the following statements:
- •Work as one group. Dwell upon eurocrats' position in regard to the Basle-2 framework Text 3 Does Euro Prove Top Currency?
- •Text-study
- •Learn the following words
- •Answer the following questions:
- •Translate the following sentences into Russian, explain the italicized grammar constructions:
- •Fill in the blanks with the articles if needed:
- •Summarise the text, using the words and phrases given below:
- •Translate into English:
- •Text 4 The ecb’s Credibility
- •Text-study
- •Learn the following words
- •Answer the following questions
- •Fill in the blanks with articles if needed
- •Explain the italicized grammar constructions in the following sentences
- •Translate the text into English:
- •Revision of Chapter 1 Test Put the verbs in brackets in the correct form
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Translate into English:
- •IV. Paraphrase the sentences using Gerund with the preposition
- •VI. Give the Russian equivalents for the English words and expressions:
- •VII. Sum up what the text says about
- •VIII. Translate the text of the Certificate of Incorporation into Russian in writing Text 2 Forms of Businesses in the usa.
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Sum up what the text says about:
- •IV. Translate into English:
- •V. Translate into Russian:
- •VI. Complete the following sentences from the text and translate them into Russian:
- •VII. Substitute the attributive clauses by participial constructions (Participle II)
- •VIII. Translate the sentences with Complex Object
- •IX. Work in several groups. Compare two previous texts on the following types of business in the uk and the usa and their incorporation requirements:
- •Unit 2.2. The staff of a company
- •Text 1.
- •Directors and Managers
- •Read and translate the following text
- •Text-study
- •I. Learn the following words.
- •II. Answer the following questions:
- •III. Translate into Russian:
- •IV. Sum up what the text says about:
- •V. Complete the following sentences as in the text:
- •VI. Translate into Russian:
- •VII. Translate into English
- •VIII. Meet as one group. One of you should lead the meeting
- •IX. Role-Play
- •Text 2 Leadership
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Complete the sentences with the correct word
- •IV. Read some of the letters that were written after the selection interviews. Be ready to write the necessary letters of your own
- •Put the verbs in brackets in the correct form
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions :
- •III. Translate into English:
- •IV. Comprise critical components of your marketing plan.
- •V. Give Russian equivalents to the following:
- •VI. Fill in the blanks with suitable prepositions
- •VII. Fill in the blanks with articles if needed
- •VIII. Read the text about securities. Write a suitable word to fill each of the gaps
- •IX. A businessman gives his partner advice on his investments in a number of ways. Perhaps the most obvious is when he uses the verb “advise”:
- •X. You meet a friend who has some money to invest. Give him some advice. Use the phrases listed in the tasks above
- •Unit 3.2. Brands and Advertising
- •Brand Names
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions
- •III. Translate from Russian into English:
- •IV. Fill in the blanks with suitable prepositions
- •V. Fill in the blanks with articles if needed
- •VI. Complete the sentences with the present simple or the present continuous forms of the verbs in brackets
- •VIII. Endorsement is а commonly used advertising technique, in which а person - often famous - speaks оn behalf of а product
- •In each case, do уоu think the right person was chosen to endorse the product? Present your findings to the group
- •IX. Work as one group. One of you should lead the meeting. Discuss the following questions:
- •X. Analysing advertisements
- •Text 2 Advertising
- •Text study
- •Learn the following words
- •II Answer the following questions:
- •III Find in the text the English equivalents of the following phrases:
- •IV. Analyze the Participle forms used in the text
- •V. Translate the following word-combinations into English in writing. Use a dictionary to help you
- •VI. Work as one group. Discuss the following questions
- •VII. Work in several groups. Sum up the information you have received from the Unit 3.2. Unit 3.3. Investment in Marketing
- •Text 1 From Investment Boom to Bust
- •Text-study
- •I. Learn the following words:
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following text into Russian in writing:
- •VI. Summarise the text, using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Meet as one group. Supply details to prove the following assumptions:
- •IX. Working as one group, comment on the following statement from the text:
- •X. Work in several groups. Argue for or against the following statement made in the text:
- •Venture Capital
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the following sentences with the words from the box:
- •IV. Give Russian equivalents for the following words and phrases used in the text:
- •V. Translate the following sentences into Russian in writing:
- •VI. Summarise the text using the words and phrases given below:
- •VII. Translate into English:
- •VIII. Work as one group. Supply details to prove the following:
- •IX. Work as several groups. Comment on the following statements:
- •Revision of chapter 3 Test Put the verbs in brackets in the correct form
- •Text-study
- •I. Learn the following words
- •II. Answer the following questions:
- •III. Complete the letter as in the text:
- •IV. Write a similar complete letter changing:
- •Text-study
- •I. Learn the following words and their definitions:
- •Read and translate the sample of the contract
- •VII. Answer the following questions
- •IX. Read the text and say in what cases a binding contract does not exist
- •Interpretation of Contracts
- •XI. Look through the text “Interpretation of Contracts”
- •Text 2 Prices and Terms of Delivery
- •Text-study
- •Learn the following words
- •III. Say what the following means:
- •VI. Work as one group. Give the examples of terms of delivery in foreign business transactions Text 3 Terms of Payment
- •Text-study
- •I. Learn the following words
- •II. Translate into Russian:
- •III. Answer the following questions:
- •IV. Translate from Russian into English:
- •V.Translate the following part of contract into Russian and answer the questions:
- •VI. Work as one group. Decide which type of contract is characterized by the following descriptions:
- •VII. Which word –combination is odd in the following list?
- •VIII. Put the following sentences into the Passive Voice form
- •Text 4 The Main Characteristics of the Contract of Sale
- •Text-study
- •Learn the following words
- •Answer the following questions
- •III. Translate the following phrases into English. Use a dictionary to help you.
- •IV. After translating the phrases compose all types of questions of the previous task
- •V. Translate the following word combinations into English:
- •VI. Make up sentences using Subjunctive Mood:
- •VII. Translate the following sentences using Subjunctive Mood:
- •VIII. Complete the following sentences:
- •IX. Make up sentences with the following phrases:
- •Revision of Chapter 4 Test Put the verbs in brackets in the correct form
- •Business vocabulary
- •Appendices
- •Appendix 1 European Monetary Union: Operating Monetary Policy
- •Instrument frameworks
- •Appendix 2 Core Principles for Effective Banking Supervision
- •Appendix 3 America's Housing Market
- •The Business Cycle Lives Again
- •Wages in Recession
- •The Relations of the eu with the imf
- •Appendix 4 Commercial Activities and Types of Contracts
- •Заключение
- •Литература
- •Электронные источники
- •344002, Г. Ростов-на-Дону, пр. Буденновский, 20
In each case, do уоu think the right person was chosen to endorse the product? Present your findings to the group
IX. Work as one group. One of you should lead the meeting. Discuss the following questions:
1. What are the advantages and disadvantages of using famous people in advertising?
2. Do уоu identify with рор stars and movie actors?
3. How саn endorsing а product bе bad for а celebrity's reputation?
X. Analysing advertisements
Working in groups of three оr fоur, look through some recent magazines and newspapers and find two advertisements оf different brands of the same product. Use the following checklist to соmраrе the two advertisements уоu have chosen.
What аrе the target markets fоr the two advertisements? What benefits do the advertisements emphasize?
Соmраrе the language used in the slogans. Does it attract attention quickly? Is it humorous?
What technique is used in the text (оr сору) of each advertisement: is it factual, does it contain а celebrity endorsement, is there nо text at all? Is the price mentioned?
Comment оn the artistic content of the advertisements (photography, special graphics, etc.)
Which advertisement do уоu think will sell the most products? Which is the most creative? Is there anything уоu would change in either of the ads?
Оnсе your group has answered these questions, present your analysis of the advertisements to the rest of the students and see if they agree with your interpretation. Yоu саn also present your findings in а short written composition. Ве sure to attach the ads to your рареr.
Text 2 Advertising
Before selling the goods, you must do a lot of market research first. The information needed can be obtained from Russian embassies, consulates, and trade representations, from the RF Chamber of Commerce and Industry and from the All-Russian Institute for Scientific Market Research, from trade associations and trade journals or from specialized consultant companies (who will do a professional market research job for you for a fee).
The information you are interested in is if there is any demand for your goods, what the market potential is, what sort of competition you will meet, i.e. how the price of your goods compares with other competitive products including those produced locally, local conditions and preference, local trading customs and habits, what seasonal factors should be taken into account and the like.
But in general marketing covers not only market research, but also planning the selection (assortment) of goods, and consequently the production itself, price policy, advertising and promotion of sales, controlling the sales and post-sales servicing.
So marketing is a system of running all the business activities of a company (organization) in respect of coordinating supply and demand for the goods produced. Originally marketing was meant to help avoid over-production in advanced capitalist countries.
Marketing may within the framework of socialist economy as well enable to co-ordinate production and goods circulation (consumption of goods) for the purpose of using all the resources for the benefit of people and for covering in the best possible way all their needs (requirements).
Advertising is an important means of promoting the goods that are being produced already as well as new lines in business.
There are specialized firms dealing with advertising. In our country it is V/O "Vneshtorgreklama" ("Rosvero"). Different kinds of mass media - TV, radio, newspapers, cinema, journals, magazines, posters, -are used for advertising goods. Special leaflets, booklets and other printed matter about the goods may be published for the same purpose. Participation in fairs and exhibitions helps promote our goods as well. Also, special advertising conferences may be held. The choice of media for advertising depends on the kind of goods and on the local conditions and people's habits: sometimes TV and radio ads are best, in other cases it may be trade journals or leaflets distributed among potential buyers.
Pay attention to the following business letter as a sample of advertising:
FIRM OFFER FOR TRACTORS
Lipetsk, 10th Dec, 2009
Mr Nasser,
the Egypt Machines Inc.,
Egypt.
Dear Sir,
In reply to your enquiry of the 3rd of December for our Tractors LTZ-145 we are happy to inform you that we can make you a firm offer subject to your acceptance until the 25th of December.
Tractors are delivered with all the accessories needed.
You must be aware that it is not in our practice to allow any trade discount, that is our price does not include any trade discount, nevertheless if you pay in cash, you will be granted a discount of up to 20 per cent off the price indicated in the pricelist. The amount of the discount depends on the number of tractors you are going to order.
We hope that you will be pleased both with the operation and performance of Tractors LTZ-145 and will place further orders with us.
For your information we would like to point out that a new model of Tractors LTZ-155 is being developed which will have a number of advantages as compared with the old one and will embody the latest achievements in tractor-building. We hope to put it into production late next year.
If you want to have any further information, please do not hesitate to contact us.
We are looking forward to hearing from you soon.
Yours faithfully,
R.Popov
Sales Manager