- •6. Read the common arguments for and against television, arrange them into two columns. Agree or disagree:
- •1. Read the text and answer the questions:
- •2. Name the principal British newspapers. Say what kind of information they offer their readers.
- •3. Read the following extract and explain why Fleet Street is often called the home of the British Press.
- •6. Read the text once more. Use the information given in it while speaking about the Russian Press.
- •Active Vocabulary
- •1. Find the answers to the following:
- •2. Translate into Russian. Reproduce the situations in the text in which they are given.
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •1. Fill in the gaps with prepositions
- •2. Give the definitions of the following expressions:
- •3. Discuss the problem of «paparazzi» with your partners.
- •4. Read the text. What is it about? What is your variant of the title?
- •1. Answer the following questions.
- •2. Translate the following word combinations into Russian:
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •Active Vocabulary
- •1. Read the text and translate it into Russian consulting the essential vocabulary.
- •2. Answer the following questions:
- •3. Answer the questions by choosing one of the alternatives, explain your choice:
- •4. Practise asking questions. Imagine that you are an editor-in-chief and are interviewing an applicant for a job on your newspaper. Work in pairs:
- •5. Read the text without a dictionary. Sum it up in two sentences
- •6. Read the text consulting the notes given below. Make up a dialogue based on the text working in pairs:
- •7. Paraphrase the following sentences. Use the modal verb should.
- •8. Prepare an outline of the text.
- •1. Translate the following definitions:
- •2. Explain and expand on the following.
- •3. Give as many prefaces to the following dialogues as you can. The situation may concern the topic: Photojournalism.
- •4. Give the contents of the story in a nutshell.
- •5. Read this passage and answer the questions. Sum it up in one sentence.
- •Tv news and new technology
- •6. Render the following text into English.
- •Active Vocabulary
- •1. Answer the questions:
- •2. Find the English equivalents in the text. Use them in sentences of your own.
- •3. Write questions to go with these answers. Translate the questions and answers into Russian.
- •4. Complete the sentences.
- •6. Comment on the following:
- •Active Vocabulary
- •1. Find the English equivalents in the text.
- •2. Think of your own sentences with the following expressions.
- •3. Work in groups. Ask your partners which of these adjectives describe skills required of a journalist doing a live report best:
- •4. Answer these questions:
- •5. Render the following text into English.
- •1. Read the text and answer the following questions:
- •2. Match the words having the close meaning.
- •3. Match the words with their definitions.
- •4. Discuss similarities and differences between the «beat system» and «specialist system». When comparing them, use the following phrases:
- •5. Make the synopsis of the text.
- •2. Supply the missing formulas of invitation to the following replies.
- •3. Provide a natural conversational context for the following sentences.
- •4. You are to interview a tutor from Great Britain. He is going to visit your University. Be ready with your questions.
- •Active vocabulary
- •1. Answer the questions:
- •2. Read the following proverbs. Match them with their Russian equivalents. Make short stories to illustrate them.
- •3. Read the following extract and discuss it.
- •1. What is implied under the term « news style »? Find the definition in the text.
- •2. Explain and expand on the following.
- •1. Render the following sentences in your own words.
- •2. Rewrite this text in a form of an instruction.
- •1. People can find good and bad features in advertising. What do you think these features are? Read the information below and separate the ideas into two columns for good and bad points.
- •2. Name as many goals of advertising as you can and give examples of how they can be achieved.
- •3. Cut out (or copy) two recent advertisements: from a magazine or a newspaper. In each case, indicate which needs the ads are appealing to.
- •4. This is an advertisement for a new tv programme called "Wise Up". Read it and design an ad of your own. Think of the text for it. Attach photos or pictures.
- •5. Advertising, public relations, publicity. Differentiate. Use the following definitions.
- •6. Read the text. What is it about? What is your variant of the title? How many parts does the text consist of? What is each part about? Define the key sentence of each paragraph.
- •7. Choose any problem you are interested in and make a 5-minute report in class. Refer to different additional sources to make your report instructive and informative.
- •8. Summarize the information to be ready to speak on Advertising. Begin your work with writing a plan.
6. Comment on the following:
It is absolutely essential for a journalist to know a little about a lot.
Journalists are born not made.
An educated man is one who can entertain a new idea, entertain another person and entertain himself.
Edison's formula of success: "Two percent inspiration and ninety-eight percent perspiration."
TEXT 9 Live reporting.
Live reporting involves the most difficulties for reporters. Reporters must be able to think and talk and sometimes even move all at the same time. Live reporting is complicated. The news is breaking on the air. The reporter has to make split-second decisions reporting what is happening, explaining it, and putting it into perspective.
Any reporter who has to do a lot of live reports must have a strong sense of time and timing. Any live report has time limits. Within newscasts the live reports are scheduled to fit into a certain spot. Even if the live reports are segments within a live special, producers give them a length assignment and expect reporters to conform. Satellite live reports are even more strictly timed since satellite time is bought by the minute and often other stations are waiting to use the satellite immediately after the first report is off the air.
Another major skill requirement is being at ease out there in front of your peers, the competition, and the audience.
News directors everywhere said they are extremely leery of live interviews because of the lack of editorial control inherent in the situation. They try to direct reporters regarding whom to talk to and what to talk about. They want reporters to have a sixth sense about an interviewee - what someone is going to say before she or he says it.
Journalists’ business is connected with a lot of moving around from city to city, so learning the territory is something most news directors wish their reporters would spend more time doing.
Another little edge goes to those reporters who have some understanding of human nature, the psychology and sociology of human behavior.
A live broadcast attracts a crowd. Sometimes these people are quiet and friendly and just want to watch. More often some want to get into the picture - these are known as “hi moms”. Sometimes the “hi moms” make rude gestures or want to play tricks on the reporter after they get on the air. Sometimes the crowd members don't appreciate the efforts of the TV station at all. They can turn surly, especially if they don't like what the reporter is saying or the spotlight of the news is coming down hard on them, their neighbors, or friends. Here the reporter must have more judgement: The standing rule for the reporters and their crews is to leave a hostile situation immediately.
Over and over again the people who are running the nation's newsrooms talk about the need for a reporter to be “a higher-quality” person.
Active Vocabulary
live reporting on the air split-second newscast special news directors editorial control be scheduled conform be at ease peers leery inherent in smth edge live broadcast surly hostile |
прямой репортаж в эфире мгновенный последние известия отдельная передача заведующий отделом новостей редакторский контроль быть запланированным подчиняться чувствовать себя непринужденно люди, равные по положению недоверчивый, подозрительный присущий чему-либо (разг) преимущество прямая трансляция неприветливый, сердитый враждебный |
EXERCISES