Lesson 5

Applied Maths launches new corporate website and logo.BioNumerics software.

Applied Maths NV is pleased to unveil its new corporate website www.applied-maths.com. The new website design presents a wealth of well-organized information in a modern and intuitive design.

"The challenge of designing a website is that it has to be attractive and informative both for existing customers and new visitors" said Luc Vauterin, CEO at Applied Maths. "With our new website, we have achieved this goal by offering quick product and news headlines on the front-page, while providing specialist information in an intuitive and surveyable platform."In parallel with the launch of a new website, the company also unveils its new corporate logo and branding. The new logo is vibrant and recognizable, both in colours and design, conveying the message of a dynamic company with a unique identity. The stylized double helix refers to the DNA molecule as a symbol of bioinformatics.

About Applied MathsApplied Maths, a bioinformatics company, was set up in 1992 and incorporated in 1994. Since then, it has gained global recognition with its software for the analysis of electrophoresis patterns. The company has acquired a unique market position with BioNumerics, a software suite for integrated databasing and the analysis of all kinds of biodata. BioNumerics has developed into a multi-faceted platform combining databasing and analysis technologies, with numerous applications in research and diagnostics, including in bacterial and viral epidemiology and profiling, plant improvement, human genetics and biotechnology.

Applied Maths combines extensive expertise in bioinformatics and unique mathematical know-how to develop the most powerful and fastest algorithms for pattern recognition and matching, data mining, screening and clustering. In so doing, the company fulfils a critical requirement in the bioinformatics industry for obtaining and analysing greater and more complex data sets. The impact of Applied Maths' software is evidenced by referrals in more than 1300 scientific publications and an impressive portfolio of customers in the academic, industrial, clinical and public sectors in more that eighty countries.

BioNumerics is the only software platform to offer integrated analysis of all major applications in Bioinformatics: 1D electrophoresis gels, all kinds of chromatographic and spectrometric profiles, 2D protein gels, phenotype characters, microarrays, and sequences. The unique power of BioNumerics lies in its ability to combine information from various genomic and phenotypic sources into one global database and conduct conclusive analyses.

BioNumerics runs on industry leading database engines such as Oracle® and Microsoft® SQL ServerTM. With its integrated networking and client-server features, the software is the perfect backbone for universal data management and analysis within and between laboratories of any size.

Unparalleled 1D gel and fingerprint analysis

Innovative 2D gel analysis with powerful databasing and querying<

Comprehensive sequence and chromosome analysis

Exploration of high-throughput microarray and genechip expression data

Combined querying, mining and analysis of all aforementioned data types

Numerous supervised and unsupervised learning techniques and statistical tests

After text activity

I. Reading Exercises:

Exercise 1. Read and memorize using a dictionary:

Evidence, vibrant, to gain, impact, mining, clustering, to fulfil, requirement, extensive, improvement, to acquire, recognition, convey, headline, to launch, identity, helix, to unveil

Exercise 2. Answer the questions:

What is Applied Maths NV pleased to unveil?

What goal have they achieved with the help of this web-side?

When was the Applied Maths company set up?

What branches has BioNumerics developed?

Exercise 3. Match the left part with the right:

1) The new website design presents a wealth of	a) an impressive portfolio of customers in the academic, industrial, clinical and public sectors in more that eighty countries.
2) The stylized double helix refers to the DNA molecule	b) for integrated databasing and the analysis of all kinds of biodata.
3) The impact of Applied Maths' software is evidenced by referrals in more than 1300 scientific publications and	c) as a symbol of bioinformatics.
4) The company has acquired a unique market position with BioNumerics, a software suite	d). well-organized information in a modern and intuitive design

II. Speaking Exercises:

Exercise 1. Describe applied Maths NV website, a new corporate logo and branding, a bioinformatics company, BioNumerics using the suggested words and expressions as in example:

Applied Maths NV website Wealth, well-organized, information, website, intuitive design, presents, modern Example The new website design presents a wealth of well-organized information in a modern and intuitive design.

A new corporate logo and branding Logo, recognizable, design, conveying, the message , company , colours unique, identity, vibrant

A bioinformatics company Patterns , gained ,recognition, software , analysis, electrophoresis ,global

BioNumerics Platform , analysis technologies, numerous ,applications, , viral, epidemiology, profiling, plant improvement, human genetics, developed biotechnology, bacterial, multi-faceted

Exercise 2. Ask questions to the given answers:

Question____________________________________________________________

Answer: A software suite for integrated databasing and the analysis of all kinds of biodata.

Question____________________________________________________________

Answer: In parallel with the launch of a new website, the company also unveils its new corporate logo and branding

3) Question____________________________________________________________

Answer: A bioinformatics company, was set up in 1992 and incorporated in 1994

III. Writing exercises:

Exercise 1. Complete the sentences with the suggested words: headlines ,existing, surveyable, website, designing, achieved, attractive

"The challenge of____________ a website is that it has to be___________ and informative both for___________ customers and new visitors" said Luc Vauterin, CEO at Applied Maths. "With our new___________, we have __________this goal by offering quick product and news___________ on the front-page, while providing specialist information in an intuitive and_____________ platform."

Exercise 2. Fill in the table with words and expressions from the text:

	software	information	process
Example Since then, it has gained global recognition with its	software for the analysis of electrophoresis patterns.
The new website design presents
In so doing, the company fulfils a critical requirement in
Applied Maths combines extensive expertise in bioinformatics and unique mathematical know-how

Exercise 3. Compose a story on one of the topics (up to 100 words):

BioNumerics version 5.1 – A new dimension in sequence analysis

 Applied Maths enters into financial partnership with KBC Investment Funds

A new Plugin for automated spa typing analysis in BioNumerics