I’m loving it
McDonald’s is the leading global food service retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day. Without any exaggeration, it’s considered to be one of the world’s most well-known and valuable brands holding a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country.
They serve the world some of its favourite foods – world famous French Fries, Big Mac, Chicken McNuggets.
The company is a franchising company and relies on its franchisees, their owners, to play a major role in the System’s success. McDonald’s remains committed to franchising as a predominant way of doing business. The business continues to be recognized as a premier franchising company around the world.
In the 1940s brothers Dick and Mac McDonald developed a new concept based on three main principles: quick service, low price and big production volumes.
By the midst of 1950s McDonald’s food plant producing hamburgers brought in annual revenues of $350,000.
Neil Fox, owner of a drive-in restaurant in Phoenix, Arizona, was the first franchisee.
Red and white building with a slanted roof and golden, neon arch became a symbol of McDonald’s industry.
The mission of the company today is to meet customers’ needs. A formula for that is Quality, Better Service, Cleanliness and Cost Effective Policy or Value.
Better quality provides clients with the food, made of the best ingredients according to high standards.
Quick and friendly service has always been the basis for a success and McDonald’s does its best to improve service methods by encouraging staff with all possible benefits and career promotion. McDonald’s has special training centres to implement this policy.
Cleanliness is what helps the company to stand out. At present, lots of restaurants monitor the nearby area to keep it clean and support local environment campaigns.
Cost effective policy or Value is not just low costs but also a general impression the customers get for the money spent in any McDonald’s restaurant.
ЗАДАНИЕ № 41 (- выберите один вариант ответа)
Выберите правильный вариант ответа на вопрос:
What is McDonald’s mission now?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
to increase the number of hamburgers produced |
B |
to improve the quality of products |
|
C |
to use red and white building as a symbol |
D |
to satisfy the customers’ needs |
ЗАДАНИЕ № 42 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
In the 1940s brothers Dick and Mac McDonald developed a new concept based on three main principles: quick service, low price and …
ВАРИАНТЫ ОТВЕТОВ:
|
A |
increased production |
B |
cleanliness |
|
C |
high standards |
D |
better quality |
ЗАДАНИЕ № 43 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
What is Value for McDonald’s?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
low costs |
B |
low costs and the impression that McDonald’s makes on its customers for the money they spend |
|
C |
low costs and high production volumes |
D |
low costs and cost effective policy |
ЗАДАНИЕ № 44 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
How does the company encourage its staff?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
with career ladder and different benefits |
B |
with free hamburgers |
|
C |
with quick and friendly service |
D |
with new training centres |
ЗАДАНИЕ № 45 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
What is not included into McDonald’s formula?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Clean nearby area and support of local environment campaigns |
B |
Quick and friendly service |
|
C |
Red and white building with a slanted roof and golden, neon arch |
D |
The food, made of the best ingredients according to high standards |
ЗАДАНИЕ № 46 (- выберите один вариант ответа)
Определите, является ли утверждение
McDonald’s serves 50 million people annually around the world.
ВАРИАНТЫ ОТВЕТОВ:
|
|
|
|
| ||
|
A |
ложным |
B |
истинным | ||
|
C |
в тексте нет информации |
|
| ||
|
|
|
|
| ||
ЗАДАНИЕ № 47 (- выберите один вариант ответа)
Определите, является ли утверждение
McDonald’s is the leading franchising company in the world.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 48 (- выберите один вариант ответа)
Определите, является ли утверждение
Mc Donald’s is one of the world’s most well-known and valuable brands in the globally branded luxury restaurant segment of the eating-out market in virtually every country.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 49 (- выберите один вариант ответа)
Определите, является ли утверждение
McDonald’s broke the billion dollar sales mark in 1972.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 50 (- выберите один вариант ответа)
Определите, является ли утверждение
McDonald’s franchisees play the most important part in its prosperous business.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 51 (- выберите один вариант ответа)
Определите, к какому виду делового документа относится представленный отрывок
…………………
The goods will be considered as delivered by the Sellers and accepted by the Buyers:
As regards the gross weight and the number of cases – in accordance with the weight and the number of cases stated in an airway bill.
As regards the net weight and the quality – in accordance with the Seller’s Specification. The date of an airway bill is to be considered as the date of delivery.
………………
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Contract |
B |
Cover letter |
|
C |
Letter of apology |
D |
Letter of application |
ЗАДАНИЕ № 52-60 (- выберите один вариант ответа)
Выберите слова или сочетания слов для заполнения пропусков так, чтобы они отражали особенности написания и оформления электронного делового письма:
To Morgan Jones, Purchasing Department
FromSamuel Jackson, Marketing Department
SubjectFollow-up to this morning
Dear Mr Jones,
Further to our (52) __________ earlier today, I am writing to give you some more (53) _________ of our new (54) _________ of products. Please (55) _________ attached a catalogue and a (56) ________ list. As you will see, we have a special (57) _________ running at the moment. If you have any questions, please do not (58) ________ to (59) __________ me.
(60) ___________ yours,
SamuelJackson
ВАРИАНТЫ ОТВЕТОВ:
offer
price
conversation
range
sincerely
details
contact
hesitate
find
ВАРИАНТ №3
ЗАДАНИЕ № 1 (- выберите один вариант ответа)
Заполните пропуск
A company or person that ________ your product is a customer.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
buy |
B |
buys |
|
C |
is buying |
D |
are buying |
ЗАДАНИЕ № 2 (- выберите один вариант ответа)
Заполните пропуск
________ I speak to Ms Rosie Willis?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
am |
B |
must |
|
C |
do |
D |
could |
ЗАДАНИЕ № 3 (- выберите один вариант ответа)
Заполните пропуск
Sam ___________mainly with software issues.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
deal |
B |
is dealing |
|
C |
deals |
D |
are dealing |
ЗАДАНИЕ № 4 (- выберите один вариант ответа)
Заполните пропуск
How often ______ your company work with outside consultants?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
is |
B |
do |
|
C |
are |
D |
does |
ЗАДАНИЕ № 5 (- выберите один вариант ответа)
Заполните пропуск
I ___________ work for a large British company.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
am going to |
B |
must |
|
C |
are going to |
D |
have to |
ЗАДАНИЕ № 6 (- выберите один вариант ответа)
Заполните пропуск
What services ______________ your company provide?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
do |
B |
are |
|
C |
does |
D |
is |
ЗАДАНИЕ № 7 (- выберите один вариант ответа)
Заполните пропуск
Our head office is in London, but we ____________ on all five continents.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
operate |
B |
are operating |
|
C |
operates |
D |
is operating |
ЗАДАНИЕ № 8 (- выберите один вариант ответа)
Заполните пропуск
The company __________ 10,000 employees worldwide.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
have |
B |
work |
|
C |
has |
D |
works |
ЗАДАНИЕ № 9 (- выберите один вариант ответа)
Заполните пропуск
We ____________ a new product next week.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
is launching |
B |
launch |
|
C |
are launching |
D |
launched |
ЗАДАНИЕ № 10 (- выберите один вариант ответа)
Заполните пропуск
We _____________ two million new cars last year.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
produce |
B |
is producing |
|
C |
produced |
D |
are producing |
ЗАДАНИЕ № 11 (- выберите один вариант ответа)
Заполните пропуск
To organize your own business, first you ________ have an original idea.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
must |
B |
can |
|
C |
have to |
D |
could |
ЗАДАНИЕ № 12 (- выберите один вариант ответа)
Заполните пропуск
We _____________ 1,000 people in the first product trial two months ago.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
are asking |
B |
ask |
|
C |
asked |
D |
were asking |
ЗАДАНИЕ № 13 (- выберите один вариант ответа)
Заполните пропуск
We _______________ some market research at the moment.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
do |
B |
are doing |
|
C |
does |
D |
did |
ЗАДАНИЕ № 14 (- выберите один вариант ответа)
Заполните пропуск
Cheques ____________ be accepted only with a bank card.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
can |
B |
have to |
|
C |
could |
D |
are |
ЗАДАНИЕ № 15 (- выберите один вариант ответа)
Заполните пропуск
We ____________ that computer because it was cheap.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
buy |
B |
bought |
|
C |
buys |
D |
were bought |
ЗАДАНИЕ № 16 (- выберите один вариант ответа)
Заполните пропуск
The HR expert __________ meet twelve candidates to choose the best professional.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
have to |
B |
had to |
|
C |
can |
D |
must |
ЗАДАНИЕ № 17 (- выберите один вариант ответа)
Заполните пропуск
In case of a problem with a customer, you ______ always report to the head of the department.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
can |
B |
must |
|
C |
could |
D |
have to |
ЗАДАНИЕ № 18 (- выберите один вариант ответа)
Заполните пропуск
____________ you repeat your contact details again, please?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
must |
B |
could |
|
C |
have to |
D |
do |
ЗАДАНИЕ № 19 (- выберите один вариант ответа)
Заполните пропуск
Jack __________ in charge of finding new staff.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
do |
B |
am |
|
C |
does |
D |
is |
ЗАДАНИЕ № 20 (- выберите один вариант ответа)
Заполните пропуск
This pie chart ________ you a clear idea of the results.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
give |
B |
is giving |
|
C |
gives |
D |
are giving |
ЗАДАНИЕ № 21 (- выберите один вариант ответа)
Заполните пропуск
____________ you see it well?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
can |
B |
must |
|
C |
have |
D |
are |
ЗАДАНИЕ № 22 (- выберите один вариант ответа)
Выберите лишнее слово из предложенных ниже
|
A |
create |
B |
develop |
|
C |
consist |
D |
design |
ЗАДАНИЕ № 23 (- выберите один вариант ответа)
Выберите лишнее слово из предложенных ниже
|
A |
take part |
B |
be involved |
|
C |
participate |
D |
solve |
ЗАДАНИЕ № 24 (- выберите один вариант ответа)
Выберите лишнее слово из предложенных ниже
|
A |
operate |
B |
fix |
|
C |
work |
D |
function |
ЗАДАНИЕ № 25 (- выберите один вариант ответа)
Выберите лишнее слово из предложенных ниже
|
A |
arrange |
B |
recruit |
|
C |
organize |
D |
hold |
ЗАДАНИЕ № 26 (- выберите один вариант ответа)
Заполните пропуск
Millions of people in Russia __________ its products every day.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
work |
B |
operate |
|
C |
direct |
D |
consume |
ЗАДАНИЕ № 27 (- выберите один вариант ответа)
Заполните пропуск
We are a______________ of TASS Holding.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
benefit |
B |
report |
|
C |
subsidiary |
D |
task |
ЗАДАНИЕ № 28 (- выберите один вариант ответа)
Заполните пропуск
Can I introduce _______ to James Jackson from Solid Logistics?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
me |
B |
you |
|
C |
he |
D |
yourself |
ЗАДАНИЕ № 29 (- выберите один вариант ответа)
Заполните пропуск
The Purchasing Department ___________ from suppliers.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
buys |
B |
sells |
|
C |
maintains |
D |
arranges |
ЗАДАНИЕ № 30 (- выберите один вариант ответа)
Заполните пропуск
The ______ of our research was to find the best accommodation for visitors of outdoor festivals.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
team |
B |
report |
|
C |
launch |
D |
purpose |
ЗАДАНИЕ № 31 (- выберите один вариант ответа)
Заполните пропуск
St.Paul’s Cathedral is situated in ___________.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
London |
B |
Manchester |
|
C |
New York |
D |
York |
ЗАДАНИЕ № 32 (- выберите один вариант ответа)
Заполните пропуск
_____________ was the British Prime Minister during the Second World War.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Winston Churchill |
B |
Franklin Roosevelt |
|
C |
John Major |
D |
Margaret Thatcher |
ЗАДАНИЕ № 33 (- выберите один вариант ответа)
Заполните пропуск
The oldest university in Britain is _____________.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Eaton |
B |
Cambridge |
|
C |
Oxford |
D |
Harvard |
ЗАДАНИЕ № 34 (- выберите один вариант ответа)
Заполните пропуск
Cardiff is the capital of ________________.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
England |
B |
Scotland |
|
C |
Wales |
D |
Northern Ireland |
ЗАДАНИЕ № 35 (- выберите один вариант ответа)
Заполните пропуск
________________ is the author of Pygmalion.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Oscar Wilde |
B |
Bernard Shaw |
|
C |
William Shakespeare |
D |
Jonathan Swift |
ЗАДАНИЕ № 36 (- выберите один вариант ответа)
Выберите реплику, наиболее соответствующую ситуации общения
A: Can you ask Sharon to call me back?
B: _________________
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Could you tell me what it’s about? |
B |
In this case, could I leave a message? |
|
C |
Yes, does she have your number? |
D |
Yes, she does. |
ЗАДАНИЕ № 37 (- выберите один вариант ответа)
Выберите реплику, наиболее соответствующую ситуации общения
A: Welcome to London. How was your journey?
B: ___________________
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Not bad. No delays, which was good. |
B |
No, this is my first time. |
|
C |
No, everything went very well. |
D |
No, I find it boring. |
ЗАДАНИЕ № 38 (- выберите один вариант ответа)
Выберите реплику, наиболее соответствующую ситуации общения
A: ________________?
B: Yes, it was, actually.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Are you interested in software business? |
B |
Did you have a good trip? |
|
C |
Have you been here before? |
D |
Was the train on time? |
ЗАДАНИЕ № 39 (- выберите один вариант ответа)
Выберите реплику, наиболее соответствующую ситуации общения
Boss: Has anybody left a message for me this morning?
Personal assistant:___________
ВАРИАНТЫ ОТВЕТОВ:
|
A |
No, I’m afraid not. |
B |
Is it important? |
|
C |
I don’t know. |
D |
I’m late this morning. |
ЗАДАНИЕ № 40 (- выберите один вариант ответа)
Выберите реплику, наиболее соответствующую ситуации общения
A: This is Carol.
B:___________
ВАРИАНТЫ ОТВЕТОВ:
|
A |
I want to talk to Alex, please. |
B |
Nice to meet you too. |
|
C |
Nice to meet you. |
D |
She works for Siemens. |
Прочитайте текст и выполните задание
Owning and operating a successful business can be a very satisfying way to earn a living and, at the same time, become financially self-reliant. But before starting, one should take careful measure of some of the factors that can guarantee success and minimize failure. People who are successful at operating businesses of their own normally will score high marks on the following attributes: possessing a strong desire to be self-reliant; enjoying and gaining satisfaction from operating the business; focusing on a specialized service or product that fills an ongoing need; possessing previous hands-on experience in the business; possessing a basic knowledge of accounting and cash flow control.
Defining the market is the single most important decision to be made by anyone starting a business. Most businesses do best when serving a specialized market. For example, in the United States the most successful fast-food chains market a very limited line of products, such as ice cream, chicken, or hamburgers. Fast-food restaurants that attempt to be good at a widely assorted menu often fall by the wayside. Seek out a single, specialized need and fill it exceptionally well.
It is a good idea to avoid markets that deal in commodities. In a commodity market, you must compete entirely on the price of your product, and you must have the lowest cost to survive. If you live in a country where labor costs are low, you may find opportunities to export your product to countries where labor costs are significantly higher. On the other hand, if your product is made in a high-labor-cost country, you take the risk that someone somewhere will gain a cost advantage over you and become a serious threat to your business.
Many small retailers are no longer in business because huge stores such as Wal-Mart provide more choices of goods to the customer and often at cheaper prices. Businesses that offer services have more “pricing power” than businesses offering goods. In a service type of business, whether it is car rental or house painting, your customers usually will be more willing to pay a fair price for a service rather than look for a lower-cost competitor.
ЗАДАНИЕ № 41 (- выберите один вариант ответа)
Выберите правильный вариант ответа на вопрос:
What does a successful business provide?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
career promotion |
B |
income and independence |
|
C |
gaining satisfaction from operating the business |
D |
possessing a basic knowledge of accounting and cash flow control |
ЗАДАНИЕ № 42 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
What is the first thing you should consider before starting a new business?
|
A |
defining the market |
B |
writing a business plan |
|
C |
finding start up money |
D |
finding a partner |
ЗАДАНИЕ № 43 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
Most businesses do best when
|
A |
huge stores such as Wal-Mart provide more choices of goods |
B |
compete entirely on the price of the product |
|
C |
attempt to be good at a widely assorted menu |
D |
market a very limited line of products |
ЗАДАНИЕ № 44 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
ВАРИАНТЫ ОТВЕТОВ:
What business has more “pricing power”?
|
A |
offering commodities |
B |
offering goods |
|
C |
offering food |
D |
offering services |
ЗАДАНИЕ № 45 (- выберите один вариант ответа)
Выберите правильный вариант ответа:
What is not included into the attributes for possessing your own business?
ВАРИАНТЫ ОТВЕТОВ:
|
A |
a commodity market |
B |
previous hands-on experience in the business |
|
C |
a basic knowledge of accounting and cash flow control |
D |
a strong desire to be self-reliant |
ЗАДАНИЕ № 46 (- выберите один вариант ответа)
Определите, является ли утверждение
To have a prosperous business you should focus on a definite product that answers an ongoing demand.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
|
|
|
|
|
|
|
|
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|
ЗАДАНИЕ № 47 (- выберите один вариант ответа)
Определите, является ли утверждение
It would be better not to have a business in commodities.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 48 (- выберите один вариант ответа)
Определите, является ли утверждение
Writing a business plan is an essential step for any business owner.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 49 (- выберите один вариант ответа)
Определите, является ли утверждение
In a service type of business, whether it is car rental or house painting, your customers never want to pay a fair price for a service.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 50 (- выберите один вариант ответа)
Определите, является ли утверждение
After defining the market, the entrepreneur should write a business plan, fulfill all legal obligations for doing business, and find some start-up money.
ВАРИАНТЫ ОТВЕТОВ:
|
A |
ложным |
B |
истинным |
|
C |
в тексте нет информации |
|
|
ЗАДАНИЕ № 51 (- выберите один вариант ответа)
Определите, к какому виду делового документа относится представленный отрывок
…………………
In the summer issue of Multimedia News we read that your company sells new models of laser printers. Our company needs twenty items of the latest model as we are looking for the best equipment.
Could you please send us information on your printers and include a price list and ordering information.
Thank you for your assistance.
………………
ВАРИАНТЫ ОТВЕТОВ:
|
A |
Letter of application |
B |
Cover letter |
|
C |
Letter of apology |
D |
Letter of enquiry |
ЗАДАНИЕ № 52-60 (- выберите один вариант ответа)
Выберите слова или сочетания слов для заполнения пропусков так, чтобы они отражали особенности написания и оформления электронного делового письма:
To(52) __________
FromDavid Black, Marketing Department
Subject(53) _______________
Dear Sir or Madam,
Please allow me (54) ___________myself and my company. My name is David Black and I am (55) _______________for Lenak Computer Solutions. We (56) _________in Budapest, Hungary. LCS is the largest company of IT consultant exporters in the region. We (57) ______ in providing IT solutions for large companies and have offices across Eastern Europe. I would like (58) ________ a meeting for us to show you some of our services.
I look (59) ________ to hearing from you.
Yours (60) ______________,
David Black
ВАРИАНТЫ ОТВЕТОВ:
A) IT Department
B) faithfully
C) specialize
D) meeting
E) are based
F) to arrange
G) to introduce
H) forward
I) the area sales representative