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2. Read the text again and find information to answer the questions.

  1. What is quality from the philosophical point of view?

  2. What two types of qualities does Aristotle differentiate?

  3. What is the difference between primary and secondary qualities according to J. Locke?

  4. What does quality mean in common use?

  5. Why is quality a difficult term to define from technical and economic standpoint?

  6. What is the most frequently used definition of quality in business and economics?

  7. What are typical quality characteristics of goods and services?

  8. Why is market research needed?

  9. How can a total quality organization be achieved?

  10. What two common functions within an organization are used to improve quality?

Vocabulary practice

1. Refer back to the text and match a line in a with a line in в to define English-Russian equivalents.

А

В

  1. quality assurance

пригодность для использования

  1. quality control

обнаружение недостатков

  1. prevention of defects

в зависимости от обстоятельств и восприятий

  1. detection of defects

совершенство

  1. intrinsic to an object

контроль качества

  1. fitness for use

подробное описание качества

  1. depending upon circum- stances and perceptions

обеспечение (гарантия) качества

  1. excellence

предупреждение дефектов

  1. specification of quality

совокупность свойств

  1. totality of features

эффективность затрат

  1. cost effectiveness

присущий объекту

  1. stated needs of customers

структуры материального обеспечения

  1. implied needs of customers

предполагаемые нужды потребителей

  1. conformance to requirements

установленные потребности потребителей

  1. support structures

соответствие требованиям

2. Identify the nouns, adjectives, adverbs and verbs in the following groups of words. Use the appropriate ones in the sentences below. Choose the correct form of the word.

A. a) quality, b) qualitative, c) qualitatively, d) qualify, e) qualification, f) qualified, g) unqualified.

  1. This course _____ him to be a manager.

  2. _____ data describes but does not measure the attributes, characteristics, properties of a thing or phenomenon.

  3. This cut in funding will adversely affect the _____ of education in our schools.

  4. These are two _____ distinct products.

  5. She left school with no _____.

  6. The financial statement was prepared by an _____ accountant.

  7. She is particularly well _____ to give an opinion.

B. a) use, b) usage, с) useful, d) useless, e) user, f) usefulness, g) used, h) unused, i) usefully.

  1. The engine _____ very little oil.

  2. I was _____ to them because I could speak French.

  3. I cannot _____ contribute to this debate.

  4. I'm not sure about the _____ of her observations.

  5. This technology is _____ if you aren't trained to operate it.

  6. _____ of the network will greatly benefit from these improvements.

  7. They _____ the recession as an excuse to get rid of workers.

  8. You know he's just _____ you.

  9. Psychological tests are _____ for selection purposes.

  10. You can get a refund on any _____ travelers’ cheques.

  11. My friend is a _____ car salesman.

  12. There are some major differences between English and American _____.

  13. This information may be of _____ to him.