3. Find English equivalents to the following words and word combinations and write them down.

1)промышленность, ориентированная на потребителя

2) графический дизайн

3)торговая промышленность

4) намерение

5) улучшать

6)быть ориентированным

7)высоко квалифицированный специалист

8) изменить мир

9) развитие

10) увеличивать

11)создавать веб – сайт

12) дизайн интерьера

13) потребитель

14) наука

15) отношения

16) мир дизайна

17)необычная и не стандартная деятельность

18) влиять

19)модель для рекламы

20)удовлетворять потребностям

21)играть важную роль

22) быть обязанным

23) потребитель

24)цель

4. Make a table about types of design:

Type of a design	Definition
Industrial design	…………………….

5. Read and translate this text in written form. Design and business

Designers, unlike artists, can't simply follow their creative impulses. They work in a commercial environment which means there is a huge number of considerations that coming to bear on

the design process.

Designers have to ask themselves questions such as: is the product they're creating really wanted? How is it different from everything else on the market? Does it fulfill a need? Will it cost too much to manufacture? Is it safe?

Emphasis on the customer makes design a formidable weapon for

any business. Companies have often designed their way out of failure by creating a product that serves the customer's needs better than its rivals'. Design delivered the operating-system market to Microsoft, rescued Apple Computer and made Sony an electronics giant. A Design Council study has shown that design-led businesses on the FTSE 100 out-performed the index by 25%.

Putting an emphasis on design brings creativity into an organization and increases the chance of producing market-leading, mould-breaking products. As the sophistication of the consumer and global competition increases, this becomes more and more valuable. Businesses are finding that they can no longer compete just by slashing prices or upping the marketing budget. Innovation in the

form of design is the key to success.

6. Make a rendering.(Use Supplement 3)

7. Project work. Choose one type of design and make a presentation. Follow the plan:

1) Choose a type of design.

2) Speak about special features of this type.

3) Tell about the sphere where this type is used.

Supplements

Supplement1

Model for Curriculum Vitae

Personal details

Full name _______________________________________________

Address_________________________________________

Tel.:____________________

E-mail:_________________

Nationality:

Date of birth:_____________

Place of birth: _______________

Marital status:_______________

Personal profile

I am reliable, well-organized, and used to work on my own initiative. I am able to prioritize my workload. I am comfortable working on my own or as part of a team.

Key skills

Familiar with Microsoft Word and Excel

Self-motivated

Good problem-solver

Confident communicator

Clean driving licence

Work Experience or Professional Experience

200_- present

Education or Qualifications

Date Surgut State University

Date school

Languages

Hobbies and Interests

Football, reading, landscape painting

References( рекомендации)

Available on request

Notes on Curricular Vitae

Name: e.g. Maria Ivanova or Ivanova Maria.

Date of birth: write the month, e.g. 11 January 1990

Nationality: Always begin with a capital letter: Russian.

Marital status: Single or Married

Personal profile: your personal qualities and abilities

Key skills: Working knowledge of Microsoft Office, (Word, Excel, PowerPoint), to be communicative, well-organized, tolerant, etc.

Work experience: Give dates and name of employer. Put the most recent first.

Education: List this in reverse order, e.g.

2007- 20… specialist in Technology and Business, Surgut State University

1997- 2007 Secondary school

Hobbies and Interests: It is preferable to list hobbies that demonstrate qualities that are relevant to the job you are seeking.

Languages: Russian (mother tongue), good at English/good knowledge of German /some knowledge of French/ fluent in Spanish.

References: The name and address (and phone numbers, fax numbers or e-mail addresses) of two referees are often required.

Supplement 2

Who	When	What
Benjamen Franklin	1780	Bifocal lenses for eyeglasses
Nicephore Niepce (France)	1829	Pioneered photography
Samuel Morse	1837	The telegraph
Isaak Singer	1851	Sewing machine
Alexander Graham Bell (USA)	1876	The telephone
Thomas Edison (USA)	1887	The phonograph
Karl Benz (Germany)	1885	Produced the world’s first petrol-driven motor car
The Lumiere brothers (France)	1895	Patented their cinematography and opened the world’s first cinema in Paris
L. Biro (Hungary)	1905	The first ball-point pen which was produced only in 1940
Wilbur and Orville Wright (USA)	1903	built the first airplane
James M. Spangler (USA)	1908	The first vacuum cleaner
Henry Ford (USA)	1908	Created the world’s first car assembly line
Garret A. Morgan	1916	Traffic lights
Vladimir Zvorykin (USA)	1924	television
John Logie Baird (Scotland)	1926	television
Alexpander Fleming (Britain)	1928	Discovered penicillin (in 1945 he was given the Nobel prize)
Igor Sikorsky	1939	The helicopter
Jonas Salk	1955	The polio vaccine
Sergey Korolyev (Russia)	1957	Designed the first artificial satellite
Bill Gates (USA)	1981	Created Microsoft-DOS ( Disk Operating System)
Jan Wilmat (Scotland)	1977	Developed the idea of cloning
Robert Jarvik	1982	the artificial heart

Supplement 3

Rendering an article