- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Household name advertisement feature to launch Unit 5 company history Card 2
государственный сектор
появиться в продаже
основатель (компании)
насчитывать, составлять
известная марка
вести дела
получать поддержку у кого-либо
Сейчас мы боремся за лидерство на рынке и для этого мы разнообразим ассортимент выпускаемой продукции.
В сентябре 1998 г. швейцарская страховая компания объединилась с английской финансовой группой.
Рекламная литература включает сведения об основателе компании и событиях её истории.
В 1956 г. продажи шариковых ручек выросли до четверти миллиона штук.
Головной офис компании «Маркс и Спенсер» находится в Лондоне.
Когда компания вышла на международный рынок – она получила значительную прибыль.
Компания «Сони» стала первой выпускать плееры (Walkman).
Benefit licence customer profile disposable Unit 5 company history Card 3
рекламная литература
годовой отчёт
сойти с конвейера
формула успеха
улучшать и изменять дизайн
простота и надежность
значительная прибыль
Мне бы хотелось рассказать вам о сегодняшнем состоянии дел компании.
Внедряя новшества, компании рискуют.
В настоящее время компания специализируется на выпуске одноразовых зажигалок.
Производители автомобилей постоянно улучшают и изменяют свои модели.
Впервые консервированные товары появились в продаже в Англии в 1931 г.
Автомобиль "Мерседес" был назван в честь дочери основателя компании.
Товары таких компаний как «Адидас», «Рибок» и «Найк» стали хорошо известными в нашей стране.
Innovation disposable advertising licence Unit 6 retailing
I. Here is the list of English words and expressions from the Unit to be learnt:
to buy goods directly from manufacturer
a wholesaler
a middleman
to make income from the margin
product of high quality / high quality product
to purchase / to shop goods from home
to locate on the edge (outskirts) of the city
a selection of household items / a great choice of household products
to have a reputation for quality / to be famous for quality
to place/to make orders by phone
to find product on the Internet
to show resistance to smth
to effect on smth
to have amazingly low prices
to pay by credit card
convenient / inconvenient opening hours
to give correct information on smth
to send goods by post from warehouse
to keep private
to put smb under pressure
to represent the product / information
to submit information
to pass across the scanner at a checkout
to recognize the whole shapes and bar code
to deduct smth from the stock total
to employ presenters to sell products on TV
to keep promise
to take consumer protection for granted
to sell smth at a reasonable price
to have packaging that clearly shows the ingredients
to describe advantages/ disadvantages
to be environmentally sound (friendly)
a long queue at the checkouts
to wait for quite a long time to pay
to try a product out
to be impressed with the quality of
to result in
provision / supplying of goods
up-to-date / out of date information
the layout of the store