- •Федеральное агентство по образованию
- •1. Note the pronunciation of the following words:
- •2. Watch the pronunciation and spelling of these words:
- •1.Match the words and definitions from the columns; use them in the examples of your own:
- •2. Find in the text English equivalents to the following Russian words and word- combinations; restore their context
- •3. Find the odd-one out
- •4. Fill in the gaps with the words from the exercises above
- •5. Design your own exercises to make your group mates practice the words and phrases from this text.
- •1.Read the text once again and decide which of the sentences are correct and which are wrong. Correct those that are wrong
- •2. Answer the following questions on the text
- •3.Make up the summary of the text using the following words and word-combinations
- •1. Translate the following text from English into Russian
- •2. Read the following text, translate the Russian words and word-combinations into English, consult the dictionary if necessary The Epoch of Advertising Growth
- •1. Complete the following sentences with the ideas from the text
- •2. Read the text once again and answer the following questions
- •1. Translate the following words from Russian into English and use them in the sentences of your own
- •2. Match the following words with their definitions
- •3. Fill in the blanks with suitable words and expressions from the previous exercises
- •4. Say the following sentences in your own words paying attention to the italicized parts of the sentences
- •1. Say whether the statements are true or false
- •2. Answer the following questions
- •1. Find Russian equivalents to the following words and expressions from the text
- •2. Translate the following sentences from Russian into English using the lexical units from the previous exercise
- •3.Explain the meaning of the following words and phrases:
- •1.Choose the most successful advertisement and discuss what made it so successful.
- •2. Give your own examples of the most successful advertisements. Analyse them from the point of view of its content, target audience, approach to an advertising campaign and types of media.
- •1. Study different styles of presenting messages and think which of them could be more preferable. Give arguments for your answer.
- •Illustrate the above given techniques with the examples of your own. How effective are the advertisements?
- •1. Why is the headline crucial for an advertisement?
- •2. What parts does the body copy consist of?
- •2. Complete the table
- •3. Make up the summary of the text using the information from the table in the previous exercise.
- •1. Find English equivalents to the following words and phrases from the text
- •2. Explain the meaning of the following terms mentioned in the text
- •3. Fill in the blanks with suitable words from the exercises above
- •4. Give antonyms to the following words from the text.
- •1. Prepare a presentation on the topic “Tips for creating an effective advertisement”.
- •2. Make up a dialogue.
- •Что такое хороший рекламный текст
- •Informative Reading Cherry 7-up targeted at Youth Market
- •1.Read the following text, translate the Russian expressions into English, consult the dictionary if necessary. Fill in the gaps with the words given before the text
- •Advertising
- •2. Answer the following questions
- •Vote for the most effective advertisement and choose the best one.
- •Теория рекламы (часть 1)
- •603950, Нижний Новгород, пр. Гагарина, 23
- •603600, Г. Нижний Новгород, ул. Большая Покровская, 37
1. Say whether the statements are true or false
One particular product can have only one message.
The content of the message depends on the type of product and the market.
The message doesn’t depend on who it is devoted to.
There exist two approaches to an advertising campaign.
The content and forms of an advertising message don’t depend on the advertising target.
Different kinds of advertisements have the same messages.
2. Answer the following questions
What is understood by the message?
In what case can a marketer alter the message?
What factors should be taken into consideration when designing the message?
What does the content of the message depend on?
What does the choice of media depend on?
What are the two main approaches to an advertising campaign?
What is the main difference between the extensive and intensive approaches to an advertising campaign?
What are the major factors that influence the basic content and form of an advertising campaign?
What are the peculiarities of magazine and newspaper advertisements?
What does the impact of the message depend on?
Word Study
1. Find Russian equivalents to the following words and expressions from the text
Message; to design a message; advertiser; the content of the message; market; receiver; to be directed at; deliver; media; develop the product’s concept; brand; marketer; impact; rational positioning; appeal to smb; produce emotional association and response.
2. Translate the following sentences from Russian into English using the lexical units from the previous exercise
Содержание рекламного сообщения зависит от нескольких факторов.
После того как была разработана основная идея рекламного сообщения, необходимо выбрать наиболее рентабельные средства передачи данного сообщения.
Воздействие рекламного сообщения на целевую аудиторию зависит не только от его содержания, но и от структуры.
Эффективная наружная реклама характеризуется простыми, короткими рекламными сообщениями.
Медиапланирование является важнейшим этапом в проведении рекламной кампании.
3.Explain the meaning of the following words and phrases:
advertising message
receiver
mass media
advertising campaign
to affect
brand
impact
appeal to smb
Speaking
1.Choose the most successful advertisement and discuss what made it so successful.
A 100% splendid pure tea with even higher content of tea now!
TV shop “Fantastic anti-cellulite leggings. For a mere hundred dollars all the town will know you have a cellulite!”
An unprecedented action of Coca-Cola in Russia: under each seventh lid you’ll find Vodka!
What is the possible target audience of each advertisement?
What content does each advertisement have? How does it depend on the type of the product and place of its sale?
Are these advertisements legal, decent and truthful?
What types of media could be used to deliver the message of the advertisements to the public?
What celebrities would you choose to advertise the products?
What approach should be chosen to run the advertising campaign of each product?