Контрольное задание № 6 Вариант 3

(для специальности 280800 «Технология швейных изделий»)

I. Перепишите и письменно переведите текст.

Textile fibres

All the materials used in the manufacture of clothing are known to be called textiles. They are made of either long or short fibres. These fibres can be felted together or made into a continuous thread or yarn and then woven or knitted.

No material is more common in the world than fibres; it is in the form of all vegetable and most animal substances. To be suitable for textile purposes a fibre must possess certain properties and qualities such as length, strength, cohesiveness, elasticity and many others.

According to their origin the fibres may be divided into vegetable ones (cotton, flax), fibre is a soft substance growing around the cottonseed. When the seeds are ripening, their fibres spring out of the burst ball and are picked manually or mechanically. The strength of cotton fibres is relatively high in sprite of their fineness and it further increases when wetted.

Cotton fibres are, however, not very elastic that is why cotton fabrics crease easily. Absorbing moisture well cotton fibres can be easily dyed. As cotton fibres are good conductors of heat, cotton textiles have a cooling effect when worn in hot weather.

76. Найдите причастия в четвертом абзаце и определите их функции.

77. Письменно ответьте на следующий вопрос: Why do cotton fibres crease easily?

Контрольное задание № 6 Вариант 4

(для специальности 281000 «Товароведение и экспертиза товаров (в области производства и обращения товаров и сырья легкой промышленности)»)

I. Перепишите и письменно переведите текст.

As defined by the committee on definitions of the American Marketing Association, marketing is "the performance of business activities directed toward and incident to, the flow of goods and services from producer to consumer or user".

Today discovering demand, managing demand, and physically supplying demand constitute the three major divisions of marketing effort undertaken by many firms. Marketing management approached this status in the 1950's when the General Electric Company enunciated a policy declaring that "marketing begins with the consumer". By discovering and filling unmet wants, its marketing program was designed to produce what General Electric could sell because customers had certain unmet wants. Subsequently, having what you could sell instead of trying to "high pressure" customers into buying what you have required provided the use of marketing research and environment "scanning" of conditions affecting business.

The key concept of market selection and product planning is the Product Life Cycle. It predicts that any product pass through various stages between its life and death (introduction - growth - maturity - decline). So companies can make better marketing decisions if they find out where each of their products stands in its life cycle.

78. Найдите и выпишите из текста причастия I в функции обстоятельства.

79. Письменно ответьте на следующий вопрос: What is the key concept of product planning?