- •Table Of Contents
- •Introduction
- •Chapter I: Qualitative research
- •1.1 Focus group
- •Variants of focus groups include:
- •1.2 In-depth interviewing
- •Chapter II: The major digital marketing trends
- •1. The Rise of Content Marketing
- •2. Augmented Reality & Wearable Technology
- •3. Marketing Analytics Will Bloom
- •4. More Videos Than Ever
- •5. Personalized Means Better
- •6. More Marketing Noise Than Ever
- •7. Visual Storytelling Will Go Wild
- •8. More Money Allocated in Online Ads
- •9. Hyper-Segmentation and Micro Targeting
- •10. Going Mobile All The Way
- •Conclusion
- •Glossary
- •Bibliography
Bibliography
1) Harding, Jamie. 2013. Qualitative Data Analysis from Start to FinishLondon, SAGE Publishers
2) Lindlof, T. R., & Taylor, B. C. (2002). Qualitative Communication Research Methods, 2nd Edition. Thousand Oaks, CA: Sage.
3) http://www.audiencedialogue.net/kya10.html
4) http://www.forbes.com/sites/patrickspenner/2014/01/13/2014-marketing-trends-you-probably-havent-heard/
1 Lindlof, T. R., & Taylor, B. C. (2002). Qualitative Communication Research Methods, 2nd Edition. Thousand Oaks, CA: Sage
2 Harding, Jamie. 2013. Qualitative Data Analysis from Start to FinishLondon, SAGE Publishers
3 http://www.audiencedialogue.net/kya10.html
4 http://www.forbes.com/sites/patrickspenner/2014/01/13/2014-marketing-trends-you-probably-havent-heard/