- •Кафедра иностранных языков № 1
- •Unit 1 theory: «concepts of competitive markets»
- •Adam Smith: ‘The wealth of nations’
- •Case study «Competition»
- •Brainstorming
- •Video Conferencing
- •Unit 2 theory: «steep Analysis»
- •Benjamin Franklin
- •Case Study « New product promotion»
- •Brainstorming
- •Sales Managers Conference
- •Unit 3 theory: «employee reward strategies»
- •Frederick Herzberg
- •Case study «An attractive remuneration package»
- •Brainstorming
- •Unit 4 theory: «creative thinking and creative management»
- •Edward de Bono
- •Case Study «Training weekend»
- •Brainstorming
- •Promoting a new model
- •Unit 5 theory: «understanding organisations»
- •Lundy Cowling
- •Case study «Mission statement»
- •Brainstorming
- •Unit 6 theory: «culture & individual strategies
- •In business»
- •In the context of a global economy» Rabi s. Bhagat
- •Case Study «Company Language»
- •Brainstorming Cultural Blunders
- •Unit 7 theory: «dice theory»
- •Bnet Business Dictionary
- •Case Study «Workload»
- •Brainstorming
- •Unit 8 theory: «The principles of project management»
- •Edward Tufte
- •Specific
- •Measurable
- •Attainable
- •Relevant
- •Time-bound
- •Case study «Managing the project»
- •Brainstorming
- •Unit 9 theory: «The 4Cs of marketing and e-marketing»
- •Chartered Institute of Marketing
- •Case study «Market research»
- •Brainstorming
- •Late Payments
- •Unit 10 theory: «What is branding?»
- •Paul Stobart
- •Case Study «What’s in a name?»
- •Brainstorming
- •Travel Costs
- •Unit 11 theory: «Activity-based costing (abc)»
- •Robert s. Kaplan
- •Case Study «Finance»
- •Valuing goodwill
- •Brainstorming
- •Selling old stock
- •Unit 12 theory: «The concepts of microfinance»
- •Forbes Magazine
- •Case Study «The millennium meeting»
- •Brainstorming
- •Giving presentations
- •Unit 13 theory: «Business ethics and Corporate Social Responsibility»
- •The World Bank
- •Case Study «Environment»
- •Brainstorming
- •Unit 14 theory: «Corporate strategic planning»
- •Dwight d. Eisenhower
- •Case Study «Multicultural project»
- •Brainstorming
- •Trade delegation
- •117997, Москва, Стремянный пер., 28.
- •117997, Москва, ул. Зацепа, 41.
Brainstorming
Think over the task and sound your decision, providing with effective arguments.
Your boss asks you to evaluate the potential of a merger with a competitor which both sides have discussed positively. You do a spreadsheet and find that there are major financial benefits to the merger. However, numerous jobs will have to go, including your own, which is very highly paid. Do you:-
Come clean, recommend the merger and take whatever fate brings?
Paint a black picture and dissuade your boss from going ahead?
Recommend the merger but also recommend the creation of a new role for yourself in a sideways move, and take a chance that the merged company will buy into the idea of appointing you to it?
INDIVIDUAL PROJECT / 3-Minute Pitch:
Recent Company Change Management Programs (1 by choice)
Unit 8 theory: «The principles of project management»
«A project is a sequence of tasks with a defined beginning and end restricted by time, resources and desired results»
Edward Tufte
Project management is a process of bringing together systems of working, people and techniques to complete a project within set targets of time, budget and quality. Any successful project will have a clearly set targets, clearly defined ownership and responsibility roles, be restricted by a timeline , be supported by senior management of an organization and linked to SMART business objectives, i.e. specific, measurable, achievable, realistic and time-bound.
In any project it is essential to undertake a cost-benefit analysis to correctly assess where available resources used in current business activities are balanced with those required to keep the project running. Projects generally fail because of bad planning, a lack of resources, poor communication, undefined goals and lack of management support.
* Paul J. Meyer describes the characteristics of S.M.A.R.T. goals in Attitude is Everything.[2]
Specific
The first term stresses the need for a specific goal over and against a more general one. This means the goal is clear and unambiguous; without vagaries and platitudes. To make goals specific, they must tell a team exactly what is expected, why is it important, who’s involved, where is it going to happen and which attributes are important. A specific goal will usually answer the 5 "W" questions:
What: What do I want to accomplish?
Why: Specific reasons, purpose or benefits of accomplishing the goal.
Who: Who is involved?
Where: Identify a location.
Which: Identify requirements and constraints.
Measurable
The second term stresses the need for concrete criteria for measuring progress toward the attainment of the goal. The thought behind this is that if a goal is not measurable, it is not possible to know whether a team is making progress toward successful completion. Measuring progress is supposed to help a team stay on track, reach its target dates, and experience the exhilaration of achievement that spurs it on to continued effort required to reach the ultimate goal. A measurable goal will usually answer questions such as:
How much?
How many?
How will I know when it is accomplished?