- •Предисловие
- •Part I. BUSINESS DEALS
- •Warm up. Do you know how to start retailing?
- •Text I. How to Start Retailing.
- •Read and translate the text
- •Unit I
- •Ex. 1. Arrange synonyms in pairs:
- •Ex. 2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What do you know about markets in general?
- •Text II. Changing Markets
- •Read and translate the text
- •Unit 2
- •Active Words and Word Combinations:
- •Ex. 2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps, using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Text III. The Retailing Sector
- •Read and translate the text
- •Unit3
- •Ex.1. Arrange synonyms in pairs:
- •Ex.2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex.5. Translate into English:
- •REVISION ( Units 1-3 )
- •Warm up. What kinds of merchandise do you know?
- •Text IV. Knowledge of Merchandise
- •Read and translate the text
- •Unit 4
- •Ex.1. Arrange synonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What does economics study?
- •Text V. What’ s Economics?
- •Read and translate the text
- •Units 5
- •Ex. 1 Arrange synonyms in pairs:
- •Ex.2. Arrange antonyms in pairs:
- •Ex.3. Fill in the gaps using your active vocabulary:
- •Ex.4. Translate into Russian:
- •Ex. 5. Translate into English:
- •Warm up. What do you know about investment?
- •Text VI. Different Types of Investment
- •Read and translate the text
- •Unit 6
- •Ex. 1 Arrange synonyms in pairs:
- •Ex. 2 Arrange antonyms in pairs:
- •Ex. 3 Fill in the gaps using your active vocabulary:
- •Ex.4 Translate into Russian:
- •Ex. 5 Translate into English:
- •REVISION ( Units 4-6 )
- •Read and translate the text
- •Текст A. At the Trading Centre
- •Tasks to the text.
- •Ex.2 Choose Russian equivalents for the following word combinations:
- •Ex.4 Tell us about your way of shopping, using the following questions:
- •Текст В. At the Oriental Market
- •The tasks to the text
- •IT IS INTERESTING TO KNOW
- •Reading Food Labels
- •USEFUL ADVICE
- •Shopping in Britain
- •PROVERBS AND SAYINGS TO MEMORIZE
- •Read and translate the text
- •COOKING IN KATE’S HOUSE
- •Dialogues
- •At Table
- •Make up dialogues, using the following plots:
- •I. Give the ways of cooking a fried chicken in a correct order:
- •II. Choose the Russian equivalents to the following words:
- •Methods of Cooking
- •IT IS INTERESTING TO KNOW
- •PROVERBS AND SAYINGS TO MEMORIZE
- •Ex. 4. Make the mind map, concerning traditional Russian salads
- •Ex. 1. Give English equivalents to the following:
- •THE TWO ASPECTS OF FOREIGN TRADE
- •VISIBLE AND INVISIBLE IMPORTS AND EXPORTS
- •If you take care of our imports, our exports will take care of themselves.
- •Ex. 3. A. What kind of goods can you buy in the following sections of the department store? Match the items with the department.
- •1. Give a definition of a price.
- •PART IV. CLASSIFICATION OF RESTAURANTS IN MODERN HOSPITALITY INDUSTRY.
- •Pre-reading
- •Ex.1. Read and translate the following words
- •4. What is the difference between the front and the back of the house area?
- •DUTIES OF MANAGERS, HOSTESSES, AND SERVERS
- •Duties of hostesses
- •Duties of servers
- •6. Do you agree that management of a restaurant begins in the parking lot and ends in the bathrooms? Prove your point of view.
- •Text 3. AT THE ACADEMY CANTEEN
- •Text 4. TYPES OF MENUS
- •The menu may be the most important ingredient in the restaurant’s success. The restaurant’s menu must agree with the concept, the menu must exceed the market expectations. The type of menu will depend onthe kind of restaurant deing operated.
- •There are six main types of menus:
- •A la carte menus offer items that are individually priced.
- •Table d’hote menus offer a selection of one or more items for each course at a fixed price. This type of menu is used more frequently in hotels.
- •Du jour menus list the items of the day.
- •Tourist menus are used to attract tourists’ attention.
- •California menus are so named because in some California restaurants guests may order any item on the menu at any time of the day.
- •Cyclical menus repeat themselves over a period of time.
- •A menu generally consisits of perhaps six to eight appetizers, two to four soups, a few salads, eight to sixteen entrees and about four to six desserts.
- •The many considerations in manu planning attest to the complexity of the restaurant business. Cobsiderations include the following:
- •. Needs and desires of guests;
- •. Capabilities of cooks;
- •. Consistency and availability of menu ingredients;
- •. Price and pricing strategy (cost and profitability);
- •. Nutritional value;
- •. Contribution margin;
- •. Accuracy in menu;
- •. Menu analysis;
- •. Menu design.
- •Tasks to the text:
- •Ex1. Find answers to these questions from the text:
- •1. Why is the menu the most important ingredient in the restaurant’s success?
- •2. How many main types of menu are there?
- •3. Wnat tipe of menu is most frequently used in hotels?
- •4. What is cyclical menu?
- •5. What do cosiderations include?
- •Ex2. Produce communicative situatuions, using the following expressions:
- •Ex.3. Produce a mind map concerning types of menus;
- •Ex.4. Do a composition, describing your own menu;
- •A DIALOGUE TO KNOW AND LEARN
- •WHAT WOULD YOU LIKE TO EAT?
- •Waiter: Hello, please have a seat.
- •What would you like to eat?
- •Ann: I think I’ll have a steak
- •And then for dessert a steak
- •Medium? Rare? Perhapse well-done?
- •Potatoes? Some salad? Some cheese?
- •Served on a toasted bun.
- •I’d like some ketchup too.
- •Waiter: I’ll fix it just right for you.
- •Lots of string beans, lots of cheese,
- •And a salad would be nice,
- •And bring me some water with ice.
- •PROVERBS FOR SAYING TO MEMORIZE
- •1. It makes ones’s mouth water.
- •2. Eat at pleasure, drink with measure.
- •3. One man’s meat is another man’s poison.
- •4. Appetite comes with eating.
- •5. A hungry man is an angry man.
- •6. An apple a day keeps the doctor away
- •GIVE IT A NAME
- •2. It is used to flavour food. It is found in the earth and in the sea water.
- •3. It is something you can drink from. It is made of glass and does not have a handle.
- •4. It is the liquid that comes from fruit when you squeeze it.
- •5. It is food that people eat, usually at fixed times during the day.
- •6. It is food that just enough for one person.
- •7. It is something you can drink from. It is made of china or clay and has a handle.
- •Text 5. RUSSIAN AND AMERICAN RESTAURANT SERVICE.
- •American service.
- •Needs and desires of guests.
- •Another example of good service is when the server does not have to ask everyone at the table who is eating what. The server should either remember or do a seating plan so that the correct dishes are automatically placed in front of the guests.
- •A new creative service has emerged. A less formal – yet professional – approach is preferred by most of the guests.
- •Servers are not only order takers; they are the salespeople of the restaurant. A server who is undereducated about the menu can seriously hurt business.
- •One wouldn’t be likely to buy a car from a salesperson who knew nothing about the car, likewise, customers feel uneasy ordering with an unknowledgeable waiter.
- •Professional Service schools suggests two strategies:
- •It is also a good idea for the chef to coach the servers.
- •Tasks to the text:
- •Ex.1. Complete the sentences, using the information from the text:
- •1. The needs and desires of the guests are what is important - - -
- •2. A less formal – yet professional - - -
- •3. Good servers quickly learn - - -
- •4. Another example of good service is - - -
- •5. People are all impressed by - - -
- •Ex.2. Agree or disagree with the following statements:
- •1. Servers are mainly order takers.
- •2. Customers feel uneasy ordering with an unknowledgeable waiter.
- •3. It is not a good idea for the chef to coach the servers.
- •4. With Russian service the food is cooked in the kitchen.
- •5. American service is not a simplified version of Russian service.
- •Ex.3. Answer the following questions:
- •1. What are the main types of restaurant service.?
- •2. Russian service can be used at a banquet, can’t it?
- •3. Is American service a simplified version of Russian service?
- •4. Name the examples of good restaurant service.
- •5. Do you think Russian service is better than American service?
- •Ex.4. Identify key points in the text and extract information from it to pass on to your partner.
- •Ex.5. Let your partner see whether key points identified by you are the same as those covered in the text. Let him agree or disagree with you.
- •Ex. 6. Produce a mind-map concerning types of restaurant service.
- •Ex. 7. Compose situations with the following expressions:
- •Russian service; American service; good service: bad service; a music to the ear and ego.
- •Text 6. STARBUCKS
- •Global expension of Starbucks has been a large success all over the world. Its name was derived from “Mobi Dick” novel. The people all over the world enjoy reading it. They also enjoy visiting Starbucks, having fun and drinking nice coffee.
- •Tasks to the text:
- •Ex. 1.Work in pairs:
- •a) Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using any form of the verb:
- •. a new coffee shop opened;
- •. the background of Starbucks
- •. rigorous training
- •b) When you have decided upon the story, tell it to your partner. Then listen to that of your partner. Ask each other as many questions as you can to learn further details or clarify some points.
- •Ex. 2. Divide the text into other logical parts and entitle each of them.
- •Ex. 3. Produce the role-play:
- •Ex. 4. While making your decision consider the following possible steps:
- •1. to research food trends;
- •2. to keep the guests happy:
- •3. to replace old coffee shops and restaurants:
- •4. to find niche:
- •5. to meet the diverse clientele’s needs:
- •6. to establish a combination of “hands on” and formal training:
- •7. to promote your subordinates.
- •PART V. ADDITIONAL TEXTS.
- •Text 1 AMERICAN FOOD AND EATING HABITS
- •Text 2. BUYING MODERN GOODS.
- •Text 3. LEARNING ABOUT MERCHANDISE.
- •There are several ways a salesperson can increase his knowledge of his goods. Here are some of the sourses from which information can be obtained.:
- •Trade Journals.
- •Trade journals contain articles on new products, ideas for selling old ones and improvements in manufacturing methods. The advertisements in the journals proved useful information about product lines.
- •Manufacturers.
- •Store Personnel.
- •Product information may often be obtained from such store personnel as department heads, merchandise managers, owners, buyers and experienced salespeople.
- •Government Grades and Srandards.
- •Labels.
- •Text 4. YOUR RIGHTS WHEN BUYING GOODS
- •When you buy something from a shop you are making a contract. This contract means, that it is up to the shop – not manufacturer – to deal with your complaints, if the goods are not satisfactory.
- •What do we mean by satisfactory?
Востока и Запада.
4.Меня беспокоит финансовое положение компании.
5.Ты слишком много тратишь денег на косметику.
6.Ваша просьба пройти специализацию в американском колледже не может быть удовлетворена.
Ex. 6. Discuss problems mentioned in the text in the form of a dialogue. Use your active vocabulary:
1.The manager is interviewing you, asking about the reasons to apply for the job of an economist.Try to produce a good impression on him.
2.You are having a hard time, having no money. Who will you turn to for help?
3.Jack of all Trades is a master of none. (You can't be good at many things, so you'd better learn one properly).
Warm up. What do you know about investment?
Text VI. Different Types of Investment
Read and translate the text
This text is about how to make your money earn more money for you by investing it.
You may put your extra money to work so that in the long run it will earn a good return for you - either in the form of a regular income from dividends or in the form of a profit resulting from growth in value or combination of both.
You can invest your money into a savings bank. But you have to realize that a savings account provides no protection against the unseen risk of inflation.
You can invest your money into real estate. As a rule real estate prices rise if the prices of other things do. So here you can find protection against inflation. But the taxes you pay, while you own your property can eat up your potential profit. Here the evident risks are very great. If you own your own shop you should know that too many errors may occur: accidents may happen, usually of hurry and lack of sufficient supervision and mistakes in carrying out orders may creep in.
Finally you can invest your money into stocks and bonds. They say that the everage stock pays a better return and provides a better balance of protection against the evident and unseen risks than any other form of investment.
You can also invest into Commodity Exchanges, auctions and tenders. Commodity Exchanges deal with raw materials and some items of produce, such as
16
cotton, wheat, vegetables, oils, etc. In Great Britain you can take part in sessions at the London Metal Exchange, the London Commodity Exchange, dealing in cocoa, rubber and sugar, the Liverpool Cotton and Corn Exchanges or the Bradford Wool Exchange.
The goods like fur and tea, bristles and spices whose quality varies from year to year, from lot to lot cannot de accurately graded and are sold at auctions according to sample. Before the auction begins, the lots are inspected by future buyers and then sold to the highest bidder.
Trade by tenders is frequently used in developing countries for construction work or for delivery of goods. General terms and conditions of the future deal are announced beforehand and the contract is given to the suppliers who offered the lowest price and the most favourable terms.
Unit 6
Active Words and Word Combinations: earn (v), in the long run; return (n), either ... or, realize (v), own (v), evident (a), provide (v), account (n), regular (a), creep in (v), Commodity Exchange, a bidder(n), a tender(n).
Ex. 1 Arrange synonyms in pairs:
a return, to realize, in the long run, to earn money, to own, evident, to provide, to make money, a profit, to understand, at the end, to possess, visible, to promote.
Ex. 2 Arrange antonyms in pairs:
to earn money, a return, unseen, to rise, either ... or, to realize, visible, to drop, a loss, to spend, money, neither ... nor, to misunderstand.
Ex. 3 Fill in the gaps using your active vocabulary:
1.I came here willing ... money.
2.She said she would contact me, but she ... wrote ... phoned.
3.He is an excellent book-keeper, his ... are always in order.
4.I got up too late this morning and .... I didn't have time to wash or have breakfast.
5.Your new hotel is a great project, it's ....
6.My stocks paid a better .... I knew it for sure.
Ex.4 Translate into Russian:
1."That's a good return", - said Mr. Smith.
2.Either music or art have much in common as universal means of communication.
17
3."I believe neither in Marxism nor in the Christian God", - he said.
4.The similarity between him and his father was evident.
5.What made you earn money in such a strange way, I don't know.
6.To sell a real estate isn't a wise decision, but let it go.
7.The bonds provide a protection against inflation.
Ex. 5 Translate into English:
1.Ни кино, ни телевидение не могут сравниться с театром.
2.Вы должны понять, что мы рассматриваем эти переговоры как шаг к сотрудничеству.
3.Ты бы мог, в конце концов, сам упаковать свои вещи!
4.Кстати, я уже говорил тебе, что буду владеть недвижимостью?
5.К моему глубокому сожалению, у неё не было счёта в банке.
6.Он думал только о своей компании и прибыли.
7.Вам придётся обеспечить эту семью всем необходимым.
Ex. 6. Discusse problems mentioned in the text in the form of a dialogue. Use your active vocabulary:
1.Your friend is interested in what way you are going to earn money. Giving details is not very good, keeping silent is rude.
2.To invest money effectively we must choose the way which will protect it from inflation.
3.The young people aren't as intelligent as their parents used to be at their age, they are too practical.
REVISION ( Units 4-6 )
Paraphrase the following sentences using the words and word combinations from units 4-6.
1.It's clear that this man imports goods secretly evading customs duties.
2.He possessed a real estate in different countries.
3.I am standing my ground, I won't help his company.
4.This animal originated from India.
5.A person must choose between a job or education.
6.There is not a chance of getting a good profit out of this deal, I guess.
7.She really treated him cruelly, but he didn't notice it.
18
PART II. SHOPPING AND COOKING
Read and translate the text
Текст A. At the Trading Centre
There are many kinds of shops catering for needs of the population. You can go shopping to small food stores: the grocery store, store of dairy products, butcher's, bakery, greengrocer's, fishmonger's, candy store.
But many people prefer to shop in large stores —trading centres and supermarkets. Supermarkets sell more than just food. Many sell items for the car, household goods, cosmetics and cigarettes. Some sell books, medicines and flowers.
When you come into the supermarket, you have to take a food basket or a shopping cart to put all the products you buy.
All the necessary foodstuffs can be bought here: meat, fish, milk, grocery, backed items, sweets, smoked foods, vegetables and fruit.In the meat department the customers can buy beef, pork, mutton,, poultry and game.
There is always a rich choice of fish there: live carp, pike, bream and sheat fish. There is much fresh-frozen fish: perch, cod, plaice and some other like pike-perch and sturgeon.
In the grocery department you can see all kinds of cereals: oatmeal, semolina, rice, buckwheat,, pearl barley. You can buy, spices, flour, pea, potato flour, salt, oil, macaroni,i, noodles and some other products. Everything is sold in ready packets.
You go to the dairy counter to buy milk products. There is always a wide choice of them: milk in bottles and packets, cream, kefir, cheese, curds, cottage cheese, cream cheese, mayonnaise, margarine and butter. Most often eggs are sold in the dairy department too.
At the bread counter you take loaves of brown (rye) or white (wheat) bread, rolls and buns.
There is a big choice of items in the confectionery: sugar, caramel, sweets, chocolates,, biscuits, pastry, jam puffs, fruit cakes, wafers, marmalade and also tea, coffee, cocoa.
Next to it is the delicatessen counter (deli) which offers you all kinds of sausages: boiled, half-smoked and smoked, liver paste, ham, pork with spices , tinned beef and pork.
The green grocery looks very attractive. Here you can buy fresh, tinned and dried vegetables, fruit and greens. Juicy pears, apples, grapes, oranges, tangerines, bananas, pineapples are sold in every season. In spring and summer the shop has a great variety of berries: cherries, raspberries, black and red currants, gooseberries. In
19