Lesson 7 retailing

Task 1. Suggest the Russian equivalents for the words with international roots:

nouns: services, distribution, machine, operator, type, cooperative, variety, function, location, credit, discount;

verbs: to operate, to concentrate, to guarantee, to finance;

an adjective: major

Helpful Words and Expressions

1. retailing – розничная продажа

2. an ultimate consumer – конечный потребитель

3. a link – звено, связь

4. a mail-order house – магазин, в котором заказывают товары по почте

5. a vending machine operator – оператор торговых автоматических машин

6. a discount house – магазин с относительно низкими ценами

7. a single line retailer – розничный торговец, продающий какой-либо один товар

8. to perform functions – выполнять функции

9. an extending credit – долгосрочный кредит

10. a discount – скидка

11. an outlet – торговая точка, магазин (продающий со скидками)

Task 2. Read and translate the text.

Retailing is selling goods and services to the ultimate consumer. Thus, a retailer is the most expensive link in the chain of distribution. Being middlemen, retailers make their profit by charging the customer 25 to 100 per cent more than the price they paid for the item.

The retailers operate through stores, mail-order houses, vending machine operators. There are different types of retail stores: department stores, discount houses, outlets and single line retailers. The major part (over 95 per cent) of retail establishments concentrate on a single line of merchandise for example, food, hardware, etc. But nowadays there is a trend for many single line stores to take on a greater variety of supplies.

The retailer performs many necessary functions. First, he may provide a convenient location. Second, he often guarantees and serves the merchandise he sells. Third, the retailer helps to promote the product through displays, advertising or sales. Fourth, the retailer can finance the customer by extending credit. Also the retailer stores the goods in his outlet by having goods available.

Task 3. Match the Russian words and expressions to English ones:

1) продажа товаров; 2) самый дорогой; 3) свыше 95 процентов; 4) во-первых; 5) розничное торговое заведение; 6) хозяйственные товары; 7) продукты питания; 8) также; 9) содействовать продаже

1) also; 2) first; 3) selling goods; 4) over 95 percent; 5) a retail establishment; 6) to promote; 7) food; 8) the most expensive; 9) hardware.

Task 4. Fill in the gaps with the words from the right column.

1. … is one function a retailer may perform. 1. mail-order

2. You can buy newspapers, cigarettes, cookies from … . 2. discount

3. … is the most expensive link in the chain between a 3. a vending

producer and a customer. machine

4. The firm … good quality of the product. 4. guarantees

5. She doesn’t like to go shopping, she prefers to do 5. a retailer

it by … .

6. The department store is having a sale and there is 6. extending credit a 20 per cent … on all light dresses.

Helpful Words

1. a store = a shop – магазин

2. a department store – универмаг

3. a supermarket (a superstore) – супермаркет

4. a shopping centre – торговый центр

5. a retail establishment – розничное торговое заведение

Task 5. Translate the following sentences into English.

1. Розничная торговля это продажа товара конечному потребителю. 2. На этот товар можно получить 10% скидку. 3. Существуют различные типы розничных торговых заведений: универмаги, супермаркеты, магазины с низкими ценами, продающие товары по почте и т.д. 4. Розничный торговец может предоставить покупателю длительный кредит. 5. Эта фирма имеет много торговых точек. 6. Розничный торговец выполняет много важных функций. 7. В торговом центре вы можете купить все необходимые вам товары.

Task 6. Answer the following questions on the text.

1. What is retailing?

2. What are different types of retail stores?

3. What are at least two types of retailing that do not include the use of a store?

4. In what way does a retailer serve a customer?

5. In what way does a retailer serve a manufacturer?

6. Which per cent of the price of the goods sold goes to the retailer?

7. What is the trend with a single line retailer nowadays?

Task 7. Discuss with your partner the following problems.

1. What kind of shops do you know?

2. What shops are situated not far from your house?

3. What goods can be bought there?