- •Introduction
- •Syllabus
- •Lecture 1
- •Introduction to contemporary business culture. Cultural traditions and business communication style of the usa Plan of the Lecture
- •1. Introduction to contemporary business culture.
- •The usa. Country background.
- •3. Values and attitudes characteristic of the americans
- •4. Business practice in the usa
- •5. Business etiquette in the usa
- •6. Protocol
- •2. Values and attitudes.
- •3. Busines practice.
- •4. Business etiquette
- •5. Protocol
- •2. Values and attitudes.
- •3. Business practice.
- •4. Business etiquette
- •5. Protocol
- •2. Values and attitudes
- •3. Busiess practice
- •4. Business etiquette
- •5. Protocol
- •2. Values and attitudes characteristic of the chinese
- •3. Business practice of china
- •4. Chinese business etiquette
- •5. Protocol
- •2. Values and attitudes characteristic of the japanese
- •3. Business practice in japan
- •4. Japanese business etiquette
- •5. Protocol
- •Theme 1.
- •Introduction to international business culture. Cultural traditions and business communication style of the usa. (2 hrs) Questions
- •Case study
- •Topics for essays.
- •Recommended sources:
- •Case study.
- •Actual case Ending the fh-Fyffes and Pernod-Ricard Disagreement
- •Topics for essays
- •Recommended sources
- •Case study.
- •Topics for essays
- •Recommended sources
- •Case study
- •The Solution
- •Topics for essays
- •Recommended sources
- •Case study
- •Topics for essays
- •Recommended sources
- •Case study
- •Topics for essays
- •Recommended sources
- •Internet sources
- •Questions for credit
- •Glossary
- •Contents
- •Introduction 1
- •Lecture Course
- •Seminar program
Actual case Ending the fh-Fyffes and Pernod-Ricard Disagreement
The Irish judge honored Pernod-Ricard's interpretation of the handshake. He said that Pernod-Ricard's actions during the negotiation were more consistent than those of FII-Fyffes. The Irish judge said, "I have no doubt that the negotiations had in this case, ripened [developed] into an agreement." In other words, the Irish judge believed Pernod-Ricard was correct and that FII-Fyffes did not act fairly.
Topics for essays
Humour in business across frontiers.
Factors affecting cross-cultural business communication.
Short overview of UK contract law.
Business meeting: its etiquette, results and outcomes.
The art of introducing and polite conversation in Great Britain.
Recommended sources
1. Axtell, Roger E. Do’s and taboos of humor around the world: stories and tips
from business and life. John Wiley & Sons, Inc., New York, 1999.
2. Carte, Penny. Bridging the Culture Gap: A Practical Guide to International Business Communication. 2nd ed. Kogan Page, 2008.
3. Fox, Sue. Business Etiquette For Dummies, 2nd Edition. Wiley Publishing, Inc. Indianapolis, 2008.
4. Moran, Robert T., Philip R. Harris, and Sarah V. Moran. Managing Cultural Differences. 7th ed. Elsevier, 2007.
5. Morrison, Terri, and Wayne A. Conaway. Kiss, Bow, or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries. Adams Media, 2006.
6. Sabath, Ann M. Business etiquette. Career Press, 2002.
8. Schmidt, Wallace V., et al. Communicating Globally: Intercultural Communication and International Business. Sage Publications, 2007.
9. Trompenaars, F., Hampden-Turner, C. Riding the waves of culture: understanding cultural diversity in business. Nicholas Brealey Publishing Ltd. London, 1997.
Internet sources
1. http://www.kwintessential.co.uk/cultural-services/articles/business-culture.html
2. http://www.ukwelcomes.businesslink.gov.uk
3. http://www.worldbusinessculture.com/Business-in-Britain.html
Theme 3.
Cultural traditions and business communication style of France. (2 hrs)
Questions.
1. What do you know about country background of France?
2. What values are basic for French society? What are the traits of the French?
3. What are the rules of arranging appointments and working days schedule?
4. What business behavior and negotiation peculiarities are typical for the French? (Attitude to women and their status in the society.)
5. How will you characterize French business practice ? What objectives do the French focus on?
6. What should a traveler to France know about business entertaining and protocols (dress code, gifts, etc.)?
Case study.
AN OFFICE PARTY
An American manager by the name of Bill Morris worked for an American multinational firm. One year he was transferred to France. When he began working in the French office, he wanted to get to know his employees and show them that he was friendly and interested in a good work relationship. He decided to throw a party for the whole office. He thought it would be a good way to get acquainted with everyone in a less formal environment. He invited everyone in his office, including secretaries and executives, for a big party in his elegant apartment. Everyone accepted the invitation. He was pleased that no one had declined his invitation.
At his apartment Morris served a buffet of snack foods and drinks. The employees could help themselves to whatever they liked. The manager liked this casual style of parties. As an informal and relaxed host of the party he could show them that he was an open person and easy to talk to. Morris feels these are important qualities of a manager and boss.
The party, however, was not a success. The employees were very uncomfortable as guests. They felt they didn’t know Morris well enough to be in his home. They thought he was showing off his money by inviting them to his elegant apartment. They also were not comfortable with one another because they were not used to socializing together.