Tourism in Ireland

Ireland is a beautiful country with ancient culture. Nowadays it is a popular tourist destination. However, nobody knows the beginning of tourism in Ireland. In 1845 there was a horse-drawn coach service operating round Ireland 4 000 miles a day. In the 19^th century all the visitors to Ireland came from Britain. The first package tour from America took place in 1895. the beginning of the 20^th century was favourable for the development of tourism and in 1920 the 1^st official tourism office was opened. During the Second World War in 1941 – 1945 the economy of Great Britain had food scarcity and American soldiers visited Ireland to eat better. After 1945 plentiful food supply in Ireland attracted more British visitors.

Over the last 30 years tourism industry in Ireland has really expanded. The government of the country has played a positive role helping tourism business in its development. Government policy has been especially directed on the promotion of special interest holidays, such as golfing, hiking, fishing. Besides, special purpose English language holidays have been growing quite steadily.

Ireland has become the 3^rd largest export earner as it employs 91 000 people. Nowadays Irish tourism appeals to younger generation, independent travelers, and to Irish Americans in search of their roots. The highlight of Ireland is its special attraction: the cultural holiday to Dublin, Blarney and Kilkenny. Most visitors are from the UK and they account 55%. Europeans also show interest to Irish culture, their number is 28.8 %. The average stay is 11.1 days for holidays and 10.4 days for VFR.

So, rich ancient culture, right government policy, creative and hard work of people in the tourist industry made Ireland the prosperous and attractive place on the Earth.

21. Holiday rep

Package holiday mean that large numbers of holidaymakers arrive at the same time at the same resort, traveling on a holiday sold by the same tour operator. Because of this, the better tour operators employ full-time staff to live and work at their resorts during the holiday season. These employees are overseas or holiday reps. ‘Rep’ is an abbreviation for ‘representative’.

In large resorts, a tour operator will often designate specific duties to different reds. In this way the company may advertise for

• children’s reps to work specifically with groups of children aged two and over;

• transfer reps to travel with holidaymakers to and from the air port and the accommodation;

• club reps to take men and women between 18 and 35 out to local clubs and discos;

• ski reps, who are holiday reps at winter ski resorts.

Resort representatives are the first point of contact for holidaymakers at their destinations. They represent the tour operator, and aim to ensure the success of the clients’ holidays.

Representatives meet each party of holidaymakers on their arrival at the airport and accompany them by coach to their accommodation. Usually, they hold a welcome meeting soon after arrival to give the holidaymakers information about resort facilities and attractions.

Resort representatives arrange regular times to meet holidaymakers to make announcements and deal with enquiries and problems. They keep an information board, and often a folder of useful information, up-to-date. They may also arrange, book, and sometimes accompany excursions and sightseeing trips and arrange car or ski hire.

In addition to this they need to be available at almost any time to give advice, solve problems, and deal with emergencies such as loss of passports or money, illness, or difficulties with accommodation.

The completion of paperwork is an important aspect of the job. This involves keeping records and writing reports of complaints and incidents such as illness.

Representatives’ work is seasonal. Depending on the resort / country, holiday seasons may run from April onwards, October to January or January to April. Hours of work are variable. Representatives often work from early morning to late evening and at weekends and can be on call 24 hours a day.

A driving license is usually needed, as representatives need to travel between hotels or other holiday accommodation and may be responsible for a wide area.

As a resort representative you should be self-confident, with a pleasant, cheerful, and outgoing nature.