- •1. Why is it necessary to study English?
- •2. Company structure
- •2.8 Study the following organization chart of a company with matrix structure and describe it according to the following points:
- •3. What is management?
- •4. What is my style?
- •4.1 How do you think what style suits better for a:
- •4.2 Characterize your own dominant style or the style of the person you know, using the phrases from the text. Please name as many traits of the person you are speaking about as you can.
- •4.3 Recollect the degrees of comparison: positive degree, comparative degree, superlative degree. Form the comparison and the superlative degrees of the following adjectives from the text:
- •5. Company strategy
- •5.1 Answer the questions to the text:
- •5.6 Find the English equivalents for the following Russian words and phrases:
- •5.7 In the text above find the verbs in Passive Voice. Pattern: are realized – Present Simple Passive (plural)
- •5.8 Recollect the conjunctions neither … nor, either… or, both… and…. Find the example in the text and compose your own sentences with these words.
- •6. Marketing
- •6.1 Answer the questions:
- •6.2 Find English equivalents of the following Russian words and phrases:
- •6.3 Match the words from the first column with their equivalents from the second column:
- •6.3 Look at the table below and characterize the different phases of the product life cycle according to different parameters: sales volume, profitability, type of customers, state of the market.
- •6.4 In the text of this section find all the Gerunds and translate them.
- •7. Phoning your contacts
- •7.1 Read a dialogue:
- •7.1 Please give the English equivalents of the following terms and phrases:
- •7.2 Compose your own dialogue using some words and phrases listed above
- •7.3 Make several sentences using polite formulas with ‘could’ and ‘would’
- •8. Presentation
- •8.1 Answer the questions:
- •New product presentation
- •8.2 Find English antonyms for the following Russian words:
- •8.3 Translate the following sentences into English:
- •Company presentation
- •City presentation for the visitors
- •8.4 Read the texts below, translate them, study the active vocabulary and compose the presentation of your native city. Welcome to Winnipeg
- •Positively Minnesota
- •8.5 Read the following information and translate it into Russian.
- •8.6 Learn the active vocabulary:
- •8.7 Give the English equivalents of the following word combinations:
- •9. Business lunch
- •9.1 Fill in the gaps with words or phrases that can be used in this situation: Dialog
- •10. At the company meeting
- •10.1 Read the dialog:
- •10.2 Answer the questions:
- •10.3 Match the words from the first column with their synonyms or the corresponding definitions:
- •10.4 Compose sentences:
- •Recollect all the existing types of questions (general, special, alternative, disjunctive ones) and use them discussing the text from this section.
- •11. At the conference
- •Answer the questions:
- •Find the English equivalents of the following Russian word combinations and phrases:
- •Highlight the main issues covered by the report.
- •After hours
- •Read the text and answer the questions below:
- •Find the English equivalents of the following words and phrases:
- •Make you own sentences with the phrases from the previous exercise.
- •13. Education
- •15. A world in change
- •Answer the questions:
- •Match the words from the first column with their equivalents from the second column:
- •Translate from Russian into English:
New product presentation
Good morning everyone; we haven’ all met before so let me first introduce myself. I’m Joseph Dulude, a brand manager of JL Incorporated.
My puropose today is to bring you up to date with our new product which we are planning to launch in a month.
It’s a new jeanswear collection specially designed for young women.
If you don’t mind let’s leave questions to the end…
Now firstly as you all know we have had a gap in our jeanswear product range for the last three years; as you remember we produced only jeans for men and traditional models for women.
Secondly, the market researches proved that a lot of women want to buy trendy clothes, so the market itself has expanded. I must say that new collection is aimed at both high-income women preferring traditional combination of style and quality and teenagers looking for something extraordinary (bright colors and unusual cut).
At this point we must consider the importance of different design and slogans suitable for both categories of our target customers.
Look at the video, please……
Thank you for your time and attention, let’s come to the questions…..
Words and word combinations:
brand manager – менеджер по продвижению торговой марки
bring smb up to date with smth – ознакомить кого-либо с чем-либо
consider – обсуждать, рассматривать
gap – пробел
high-income women – женщины с высоким доходом
is aimed at - нацелена
jeanswear collection – коллекция джинсовой одежды
launch – запускать, выбрасывать на рынок (о новых товарах)
market itself has expanded – сам рынок расширился
market researches – исследования рынка
product range – ассортимент, номенклатура продукции
slogan – слоган, рекламная формула (запоминающаяся фраза, рекламирующая товар)
target customers – целевые потребители, целевая аудитория
trendy clothes – остро модная, стильная одежда
8.2 Find English antonyms for the following Russian words:
небогатые женщины, рынок сузился, старомодная одежда, традиционный, обычный.
8.3 Translate the following sentences into English:
1. Позвольте представиться.
2. Мы планируем запустить новый продукт через месяц.
3. Номенклатура нашей продукции широка.
4. Маркетинговые исследования доказали, что многие женщины хотят покупать джинсовую одежду.
5. Обеспеченные женщины предпочитают традиционную комбинацию стиля и качества.
6. Подростков привлекает что-нибудь необычное.
7. Мы должны обсудить необходимость использования различных рекламных формул для обеих категорий целевых покупателей.
8. Благодарю за внимание, давайте перейдем к вопросам.
Company presentation
How to present the company? Usually it is done to get someone know about your business. That is why you must speak about:
- your company history,
- your company present day structure,
- your product/service,
- your staff (managers and employees qualification and educational background),
- your market (target audience, market segments and market share),
- your company strategy (goals and activities).
Very often company presentation is made to attract the potential investors. It’s necessary for every investors to receive good return on investment (ROI).
That is why you have to show stability and profitability of your business.
Words and phrases:
activities – экономические показатели
educational background – образование, квалификация
market segments – рыночные сегменты
market share – доля на рынке (удельный вес компании в обороте рынка)
profitability – рентабельность, прибыльность, доходность
qualification – квалификация, право занимать какую-либо должность, профессионализм
return on investment (ROI) – коэффициент окупаемости инвестиций
stability – стабильность
target audience – целевая аудитория