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CKP. Unit 10. Text 1. Student's Copy..docx
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  1. Look through the sentences and decide which of them are True(t), False (f) or Not Stated (n).

  1. People think innovation is separate from their business activity.

  2. Ipod was “Apple”`smost successful product.

  3. Usually people know that they are highly innovative at work.

  4. A winning business model of “Apple” became possible because they understood what some customers wanted.

  5. Small-business owners are greatly inclined to be innovative.

  6. “John” inherited the business from his father.

  7. Some of John's pool customers were certainly not interested in maintaining pool quality because of the price for the monitoring technology.

  8. John thought his idea was innovative because he didn`t need a business plan.

  9. John stopped writing business plans many years ago.

  10. Innovation itself is always a goal.

  1. Try to remember the main idea of the text and put the sentences into the correct order.

  1. A new technology provided monitoring available for all customers.

  2. The idea of innovation is very often misunderstood.

  3. Limits are good for innovations.

  4. “Apple”`s Ipod was made in line with people`s needs.

  5. Business plan is no longer needed.

  6. Some businesses don`t even know they are innovative.

  7. The key to innovations is the new way of doing things.

  8. Close customer connections help to achieve more.

  9. John had a definite amount of potential customers who couldn`t afford monitoring service.

  10. Some lessons for small business owners.

  1. Match the words from the left column with their definitions from the right.

  1. innovation

  1. an object or machine which has been invented for a particular purpose

  1. success

  1. a room or building where things are made or repaired using machines and/or tools

  1. device

  1. supervising activities in progress to ensure they are on-course and on-schedule in meeting the objectives and performance targets

  1. business plan

  1. the process by which an idea or invention is translated into a good or service for which people will pay

  1. digital

  1. a detailed plan describing the future plans of a business

  1. workshop

  1. a basic management function involving formulation of one or more detailed plans to achieve optimum balance of needs or demands with the available resources

  1. monitoring

  1. anything which can contribute to economic activity

  1. leasing

  1. achievement of an action within a specified period of time or within a specified parameter

  1. recources

  1. the practice of hiring items of equipment, rather than buying them outright

  1. planning

  1. describes information, music, an image, etc. that is recorded or broadcast using computer technology