- •Unit 1. Making contacts reading
- •I. Before reading the text learn the following the words.
- •Telephoning across cultures
- •II. Answer the following questions.
- •Discussion
- •I. Meeting people
- •I. Here are the words and phrases which are commonly used when we meet
- •Greetings
- •Farewells
- •Thanks and possible answers
- •First words
- •Ending the small talk
- •II. Phoning your contacts
- •II. Now make the telephone call yourself, using the words above. Try not to use the notes.
- •III. It is not always possible to follow your original plans. You, or your contact, may want to change an appointment. Study the expressions below.
- •Role-play the following telephone situation.
- •III. The telephone
- •I. This datafile gives you many of the terms and phrases commonly used in making telephone calls.
- •II. After studying the text and the datafile above, decide if the information below is true or false.
- •III. Insert the missing word.
- •IV. Choose the best answer for the phrase:
- •IV. Using the words and expressions you have studied try to explain the system of telephone dialing in our country. Unit 2. Business travel reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart
- •Travellers’ tales
- •II. Answer the following questions.
- •III. You have just had one of the terrible experience described in the text. Tell your partner about it. Use your imagination to add more detail. Discussion
- •I. Calling the travel agency.
- •Role-play the following situation.
- •II. On the plane.
- •III. At the airport.
- •I. Learn the words you may need for your flight.
- •IV. Use have to and some of the terms from exercise I to complete the following sentences.
- •V. Here are the phrases and questions which you may be asked when you have to pass through the Customs.
- •VII. Now, it’s your turn to go through the Customs. Make the dialogue. Unit 3. Meetings. Negotiations. Deals. Reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •II. Answer the following questions.
- •IV. Read and translate the dialogue “Structure and functions of a bank”
- •Discussion meetings. Negotiations. Deals
- •Arranging a meeting
- •Getting a meeting under way
- •III. Negotiations
- •I. Dr. Smith is holding a two-day seminar on negotiating techniques. At the end of the first morning he gives the group his ten rules for negotiating. Here they are.
- •II. Read Dr. Smith’s rules and then look at the remarks in list a. These remarks are not good for negotiating. Instead, use phrase from list b.
- •V. Complete the questionnaire to find out if you are a good negotiator?
- •IV. Deals
- •I. The words below show some of the most common uses of the word deal.
- •II. Complete these sentences using each of the phrases above in the appropriate form.
- •Unit 4. Company structure reading
- •I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
- •Company structure
- •II. Answer the following questions.
- •Discussion the inner structure of a company
- •VII. Match the following definitions to the groups of three words that you
- •Identified above.
- •VIII. Match each of the words that you circled in exercise VI with the following definitions.
- •Unit 5. Marketing giving a presentation reading
- •Marketing
- •II. Answer the following questions.
- •III. Sort out the most important information from the text and retell it. Discussion giving a presentation
- •III. Read Mr. Lopez presentation.
- •IV. Below are some notes made by one of the colleagues of Mr. Lopez , some of them should be corrected. Write true or false against each statement.
- •V. Before reading the text, discuss these questions. Then read the text.
- •Zumo – creating a global brand.
- •Unit 6. Advertising reading
- •Advertising
- •II: Sort out the most important information from the text and retell it.
- •Read the text about controversial advertising. Do you think the vw campaign was successful? sacrilege
- •Read the text in more detail and choose the best answer.
- •V. Find words or expressions in the text which correspond to the following definitions.
- •Discussion
- •Focus Advertising
- •Writing
- •Unit 7. Money reading
- •The dollar
- •The pound
- •II. Answer the following questions:
- •Discussion
- •You and your money
- •I. Do the quiz individually. Then compare answers with a partner.
- •II. Translate the following phrases:
- •III. In your opinion, which of the following give the best return on your money? Which are very risky? Which are less risky?
- •I. Work in three groups. Each group reads a different text: either The South Sea Bubble or Tulipomania or The Wall Street Crash. Make notes on the key points. The south sea bubble
- •Tulipomania
- •The wall street crash
- •II. Form new groups of three people, each of whom has read a different text. Exchange information and complete the chart below.
- •III. Discuss these questions.
- •IV. Work in groups. Find words or phrases in the texts which are similar in meaning to the definitions below. The first group to finish is the winner.
- •Angel investment
- •Writing
- •Unit 8. Employment reading
- •How to select the best candidates - and avoid the worst
- •II. Answer the following questions.
- •III. In another part of the article (not included here), the writer suggests that selectors should look for three qualities:
- •Discussion
- •Job interview. Dialogue
- •I. Read and translate the dialogue:
- •II. In pairs, make conversations using the prompts below.
- •Read the two case studies on the opposite page and answer these questions.
- •II. Discuss these questions.
- •IV. Now complete these sentences with word partnerships from the list.
- •Read the text. All the people answer the same six questions. What do you think the questions were?
- •Writing
- •Unit 9. Cultures in business reading
- •The impact of culture on business
- •I. Which do you think of the three statements (a, b, or c) given below the extract offers the most accurate summary.
- •II. Read the text again. Identify the following:
- •Ian Hamilton Fazey examines a ten-point guide to doing export business in Japan.
- •Discussion
- •Visitors from china
- •Writing
- •Unit 10. Business correspondence reading
- •I. Before reading the text learn the following words.
- •Letters (formal, informal, transactional)
- •Discussion
- •Read the extracts and discuss the questions:
- •VI. Read the following questions and identify the type and style of each letter. Then write any two of them. Write your answer in the appropriate style, using 120-180 words. Do not include addresses.
- •Writing
- •II. Read the instructions below and write a reply including all the information given.
- •Additional information the layout of letters
- •Additional reading the scope of economics
- •How to study economics?
- •Employment
- •Minimum wage
- •Types of inflation
- •Competition
- •Money illusion
- •Money supply
- •Fiscal policy
- •Foreign direct investment
- •Free trade
- •Globalisation
- •Taxation
- •An advertisement for the new ford puma
- •Eye contact
- •Letters and documents
- •Contents
Writing
As Marketing Director at Toyworld, send a fax to Mr Chung with details of the programme for his visit. The tone of the fax should be friendly and show that you and your colleagues are looking forward to meeting him soon.
Unit 10. Business correspondence reading
I. Before reading the text learn the following words.
transactional invitation complaint apology regret impolite silly odd to distinguish |
деловой приглашение жалоба извинение сожаление невежливый глупый странный различать |
salutation recipient
frequent to omit chatty Yours faithfully Yours sincerely |
приветствие адресат, получатель частый пропускать болтливый с уважением искренне ваш
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Letters (formal, informal, transactional)
Letters are divided into two categories, formal and informal. There are various types of formal and informal letters, for example: letters asking for or giving information, letters asking for or offering advice, letters of invitation, letters accepting or refusing an invitation, letters of complaint, letters of apology, letters expressing thanks/ regrets/congratulations, letters giving or asking for directions, letters of application, narrative/descriptive letters, transactions letters, letters telling the news etc. It is important to think about the person who you are writing to before you begin writing a letter. If the wrong style is used, the letter will look impolite, silly or odd. For example, if you used formal language to write to a closed friend, the letter would look odd, or if you used informal language to write a letter to a company, the letter would look impolite.
There are certain characteristics which allow us to distinguish between formal and informal letters. These are:
The salutation (e.g. Dear Sir/Madam, Dear Bill)
The style or language (e.g. use of formal language for formal letters, or the use of slang and idioms for informal letters)
The closing remarks (e.g. Yours faithfully, Lucy Cohen /Yours sincerely, Lucy Cohen / Love, Lucy)
Note:
In formal letters your address and the date as well as the recipient's address are included in the letter. When you do not know the name of the recipient, you should include their title in the address, e.g. The Director f Studies, St Michael's School, 15, Pine St., London. You should begin the letter with Dear Sir/Madam, and end with Yours faithfully, Peter Jones. When the name of the recipient is known, their name and title should be included in their address, e.g. Mr. Witkins, Accounts Manager, Rockdell Financial Services, 15 Stockdale Ave., London. The letter should begin with Dear Mr. Witkins, and end with Yours sincerely, John Smith.
In semi-formal and informal letters the recipient's address is not included in the letter. In a semi-formal letter showing respect for the recipient with whom you are on friendly terms, begin the letter with Dear Mr/Mrs Smith and end with Love/Regards/Best Wishes/Yours, Anna.
In an informal letter, begin with Dear John and end with Love/Regards/Best wishes/Yours, Mike.
Remember that it is not necessary to write addresses in the FCE Exam.
STYLE IN FORMAL AND INFORMAL LETTERS
FORMAL LETTERS Greeting: Dear Sir/ Madam/ Mr. Dobbins,
Name: Yours faithfully/Yours sincerely, Steven Hill
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INFORMAL LETTERS Greeting: Dear Julie,
Name: Best wishes / Love /Yours / Regards, Steve
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Differences between British and American Letters
British Opening Salutations 1) Dear Sirs - to a company
2) Dear Sir - to a man 3) Dear Madam - to a woman
4) Dear Sir or Madam - if you do not know the sex of the reader 5) Dear Mr Baker or Ms Bellow 6) Dear John Smith/Dear John -informal Closing Salutations 1-4 Yours faithfully 5 Yours sincerely 6 Kind regards Best wishes
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American
1) Dear … (Representative) - if you do not know the name 2) Gentlemen - to men 3) Dear Mr. Bell or Ms Jacobs - when you know the name 4) Dear John - informal - when you know the name
1-2 Yours faithfully, Yours truly, 3 Sincerely yours, Sincerely, 4 Best regards,
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Very often British people type a comma after the salutations, but an increasing number of firms are eliminating this. In American letters colons are used after formal opening salutations and commas after informal ones. After a closing salutation they always use a comma.