- •Модуль 4 promotion and entertainment Technology Цели:
- •Entry Test
- •Учебный элемент 9 (уэ-9) promotion
- •I. Improve your wordpower.
- •II. Reading Comprehension
- •Tourist promotion
- •2. Read the interview, translate it into Russian using a dictionary in writing.
- •2. Answer the following questions in writing
- •3. Write out ten useful words and word-combinations; make up at least seven sentences of your own using these words and phrases.
- •VI. Intensive Reading Task
- •2. Read the text. Promotional tools
- •3. Find in the text answers to these questions:
- •VII*. Advanced learning
- •Учебный элемент 10 (уэ-10) Entertainment technology
- •I. Improve your wordpower.
- •1. Study your active vocabulary:
- •2. Mind the pronunciation:
- •3. What are the opposites?
- •4. Read and translate into Russian the following words and their definitions:
- •5*. Make up topic-related sentences using the following phrasal verbs:
- •II. Reading Comprehension
- •Tourist attractions and entertainment
- •III. Comprehension and Word Study
- •1. Find in the text one word which means the same:
- •2. Insert prepositions.
- •3. Translate into Russian
- •4. Translate into English
- •Useful phrases
- •Disneyland
- •2. Answer the following questions in writing:
- •3. Agree or disagree using the clichés (in writing).
- •VI*. Intensive reading task
- •1. Read this advertisement for Dublin, the capital of Ireland, and fill in the gaps using the words in the box:
- •2. Replace the underlined words in the advertisement with the words in the box. You may need a dictionary.
- •3. Read the text again and retell it using as many descriptive adjective as you can.
- •VIII*. Advanced learning
- •1. Study the following idioms
Модуль 4 promotion and entertainment Technology Цели:
Вы должны знать: 1. Лексика: активный словарь по теме. 2. – способы рекламирования туризма; – технологии развлечений |
Вы должны уметь: 1. Читать и переводить тексты по теме, используя активный словарь. 2. Вести диалог и рассказывать о рекламе в туризме и технологии развлечений. 3. Высказывать полноценное суждение о рекламе в туризме и технологии развлечений с использованием активной лексики. |
Entry Test
Choose an appropriate variant.
1. Promotion plays an … role in the sphere of tourism and hospitality.
a) unimportant
b) insignificant
c) important
2. Tourists … by the diversity of sights in Egypt.
a) are attracting
b) are attracted
c) attract
3. Disney … to be a wonderland for children.
a) is considered
b) consider
c) is considering
4. … Switzerland is famous for its ski resorts in … Alps.
a) –, –
b) The, –
c) –, the
5. Mr. Jones is responsible for … in our company.
a) advertising
b) advertisement
c) advertise
6. The best way to remember your holiday is to … as many as possible.
a) chute the chutes
b) take pictures
c) have drinks in bars
7. Rooms where celebrities used to stay … as extra attractions for tourists.
a) serve
b) are served
c) serves
8. Tourists prefer to … rather than to … themselves.
a) entertain, be entertained
b) be entertained, entertain
c) be entertained, be entertained
9. “A passport to success” lies in … entertainment expenses.
a) think-out
b) throughout
c) thought-out
10. Entertainment includes activities that … people, such as going to theatres, night clubs, art exhibitions and so on.
a) amuse
b) amusing
c) are amused
Учебный элемент 9 (уэ-9) promotion
I. Improve your wordpower.
1. Study your active vocabulary:
retain (v) |
сохранять, поддерживать |
fringe benefits |
льготы, предоставляемые по месту работы помимо заработной платы: напр., оплаченные отпуска; служебный автомобиль и т. п. |
cause (v) |
быть причиной; вызывать |
overcome (v) |
преодолеть |
bias зд. seasonal bias |
уклон; пристрастие; предвзятость сезонные тенденции; сезонность |
extend (v) |
простираться; тянуться; распространять (влияние) |
spread (v) |
распространять; способствовать развитию |
retail (adj) |
розничный; розничная продажа |
advertise (v) |
рекламировать; помещать объявление |
advertising (n) |
реклама (как вид деятельности) |
advertisement (n) |
реклама (как продукт рекламы); рекламное объявление |
a feature (n) |
большая газетная статья; сенсационный материал (в статье, сообщении по радио или телевидению) |
facilities (n, pl) |
оборудование, сооружения; средства, возможности, благоприятные условия для осуществления какой-л. деятельности |
amenities (n, pl) |
все, что способствует хорошему настроению, отдыху |
familiarization (n) |
осваивание, ознакомление |
generate (v) |
порождать; вызывать; производить; генерировать |
income (n) |
доход |
brochure (n) |
брошюра |
word of mouth |
«из уст в уста»; передача информации при личном общении |
influence (v) |
влиять; оказывать воздействие |
mail (n) |
почта |
convey (v) |
передавать |
evidence (n) |
доказательство, свидетельство; очевидность |
2. Mind the pronunciation:
[ə:] – advertisement, purpose, determine, first, serve
[i:] – seasonal, media, deal, mean, previous, believe
[ʌ] – company, public, under, color
[e] – spread, heading, professional, hotel, evidence
[θ] – three, through
3. Read and translate the words and their derivatives.
to retain – retainer
season – seasonal – seasonable
to publicize – public – publicity – publication – publicist
to spread – spread – spreading
to familiarize – familiarity – familiarization – familiar
to convey – conveyance – conveyer
evidence – evident – evidential
mail – mailing
to believe – belief
4. Match the synonyms.
to retain, to believe, intimate, to reduce, publicity, to carry, to extend, aim, to overcome, to keep, to win, goal, to spread, advertising, to think, to convey, to cut, familiar
5. Read and translate into Russian the following words and their definitions:
1. Promotion is paid advertising and public relations efforts that in case of tourism encourage recreational travel either generally or on specific carriers and to specific places.
2. Fringe benefits are other benefits than pay raises. The most important fringe benefit in relation to tourism is the paid vacation.
3. In current usage, the term “media” refers to the means of spreading information through the print media, like newspapers and magazines, and the broadcast media, like radio and television.
4. Brochure is a pamphlet usually put out for promotional purposes.
5. In advertising, “a throwaway” usually means a one-page advertisement that can be widely distributed by mail or by hand.
6. Direct mailing is a form of promotion that involves mailing brochures or throwaways to a selected list of people.
7. The mailing list often includes card holders, previous customers, members of clubs or organizations, and so on.
8. Destination advertising stresses a resort area or some other tourist destination.
9. Institutional advertising is intended to keep the name of a corporation – such as an airline – in the public eye rather than to give much information about specific services.