- •Утверждено и рекомендовано решением
- •Предисловие
- •Рекомендации для студентов
- •Company structure
- •1. Complete the information.
- •2. Match the names of the managers with their titles.
- •3. Translate the text. Text 2
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 3
- •Mannesmann ag
- •1. Answer the question:
- •3. Translate the text. Text 4
- •Mindsteps
- •1. Complete the sentences.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 5
- •Changes in company policy
- •1. Answer the questions.
- •2. Choose the best answer to each of the following questions.
- •3. Translate the text. Text 6
- •Some advice for business leaders
- •1. Paragraphs 1-9 contain advice for business leaders. Choose the appropriate heading for each paragraph from the list below.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 7
- •Ted turner – mr tv
- •1. True or false?
- •2. Answer the questions.
- •3. Translate the text. Text 8
- •The richest man in the world
- •1. What do the following numbers refer to? Make a sentence about each number?
- •2. Are the following statements true or false?
- •3. Translate the text. Text 9
- •Procter & gamble
- •1. Answer the questions.
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 10
- •Freeplay
- •1. Complete the information about the company.
- •2. Answer the question.
- •3. Translate the text. Text 11
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 12
- •Hallmark cards, inc
- •1. Answer the questions.
- •2. Choose the correct variant and complete the sentences.
- •3. Translate the text. Text 13
- •1. Answer the question.
- •2. Are the following statements true or false?
- •3. Translate the text. Text 14
- •1. True or False?
- •2. Answer the question.
- •3. Translate the text. Text 15
- •Tetra pak
- •1. Complete the information about the company.
- •2. Match the world with its meaning.
- •3. Translate the text. Text 16
- •Instant coffee
- •1. Are these statements true or false?
- •2. What do the following numbers refer to? Make a sentence about each number.
- •3. Translate the text. Text 17
- •Tea history and development
- •1. Answer the question.
- •2. Complete the sentences.
- •3. Translate the text. Text 18
- •Presenting a new product
- •Text 19
- •Managing international retailing
- •1. Mark the sentences true or false, according to the information in the text.
- •2. Find the best explanation for each of these words and phrases as used in the text.
- •3. Translate the text. Text 20
- •Daewoo and the art of customer focus
- •1. Which of the following sentences best summarises the content of the article?
- •2. Mark each of the following statements as true, false or can't tell.
- •3. Which of the following statements best describes Daewoo's cars, according to the information in the article?
- •4. How does Daewoo sell its cars? Mark all the statements that are true.
- •5. Translate the text. Text 21
- •Benson faces uncertain future
- •1. Complete the information about the company.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 22
- •Setting up a business
- •1. True or false?
- •2. Choose the correct phrase to complete the following sentences.
- •3. Translate the text. Text 23
- •Some tips on starting your business
- •1. Complete the sentences.
- •3. Translate the text. Text 24
- •New kids on the business block
- •1. Combine a word or expression from a with one from в.
- •2. Read the following statements about the article and indicate whether they are true or false.
- •3. Translate the text. Text 25
- •The south sea bubble
- •1. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •2. Answer the question.
- •3. Translate the text. Text 26
- •Tulipomania
- •1. Answer the question.
- •2. Find the words or phrases in the text which are similar in meaning to the definitions below.
- •3. Translate the text. Text 27
- •The wall street crash
- •Text 28
- •1. Answer the questions.
- •2. True or false?
- •3. Translate the text. Text 29
- •Traveller’s cheques
- •3. Translate the text. Text 30
- •The financial system and people
- •1. Answer the question.
- •2. Match the worlds with the definitions.
- •3. Translate the text. Литература:
- •Содердание:
1. Complete the information about the company.
1. The name of the company _____________ .
2. The number of regional head offices _____________ .
3. The number of employees _____________ .
4. The number of subsidiaries _____________ .
5. The number of plants and enterprises _____________ .
6. Sales _____________ .
2. Match the world with its meaning.
1. |
trademark |
a) |
a company, organization, or business |
2. |
patent |
b) |
all the special tools, machines, clothes etc you need |
3. |
proprietor |
c) |
the process of wrapping food for sale |
4. |
packaging |
d) |
an owner of a business |
5. |
equipment |
e) |
the act of joining together two or more companies to form one larger one |
6. |
merger |
f) |
you have the right to make or sell a new invention or product and that no one else is allowed to do so |
7. |
enterprise |
g) |
a special name, sign, or word that is marked on a product to show that it is made by a particular company |
3. Translate the text. Text 16
Read the text and answer the questions that follow.
Instant coffee
Powdered instant coffee was devised by Satori Kato but his idea was exploited by others. The practice of drinking coffee was invented earlier in Arabia where it was reported by ar-Razi, an Arab doctor in the 10th century. Coffe is produced in many countries. The coffee bush was found originally in Arabia and Ethiopia, but it is now grown in Brazil, Colombia, the Ivory Coast, Uganda, Angola, Kenya and Central America. The beans are ground and coffee is used in most countries as a breakfast drink. The first coffee house was opened in Paris in 1643 and was followed by others in Oxford (1650) and London (1652).
Coffee bushes produce berries which contain one or two beans. The berries are picked by hand and are put through a pulping machine. The beans which come out are placed in large tanks where the pulp ferments. The beans are then washed and spread out to dry in the hot sun. After two weeks the beans are put through a machine which removes the last of the skin. It is not until the coffee beans have been roasted that they get their fragrant scent. After roasting the beans are ground between steel rollers. The best coffee is made from freshly roasted and ground beans.
1. Are these statements true or false?
1. Powdered instant coffee was devised by Satori Kato.
2. The practice of drinking coffee was invented in Brazil in the 10th century.
3. The coffee bush was found originally in Kenya.
4. The first coffee house was opened in Paris.
5. Each coffee berry contains about ten beans.
6. The best coffee is made from freshly roasted and ground beans.
2. What do the following numbers refer to? Make a sentence about each number.
1. 10
2. 1650
3. 1-2
4. 1643
5. 2