Vocabulary focus

4. Match the words and phrases on the left with the correct equivalents on the right:

1) market а) целый

2) receive b) ограниченный

3) entire с) заказывать

4) food d) рынок

5) order e) менее известный

6) consistent f) успех

7) broaden g) продавать

8) limited h) получать

9) success i) неизменный, постоянный

10) lesser-known j) увеличивать, расширять

11) sell k) пища, еда

12) expand 1) за рубежом

13) overseas m) расширяться

5. Match the synonyms:

1) virtual a) guest

2) customer b) employ

3) too c) select

4) use d) familiar

5) excellent e) nation

6) country f) quick-service

7) fast-food g) potential

8) known h) also

9) choose i) superb

6. Match the antonyms:

1) kid a) unknown

2) failure b) success

3) outdated c) large

4) familiar d) narrow

5) fresh e) new

6) broaden f) spoilt

7) small g) senior

8) poor h) fast

9) less i) good

10) slow j) more

7. Match the words on the left with the correct definitions on the right:

1) patty a) a food made by pressing small pieces of beef into

a flat round shape and cooking it in oil.

They are usually eaten in a bread roll and are often called burgers.

2) amazing b) someone who knows a lot about good food and wine

3) beef c) an amount of food served at the same time

as the main course of a meal but on a separate plate

4) gourmet d) a flat round food made by pressing small pieces of meat,

fish etc together and cooking them

5) fresh e) meat from a cow

6) hamburger f) a building or room where meals and drinks are sold

to customers sitting at tables

7) side dish g) very surprising or even unexpected

8) restaurant h) recently prepared [7]

Comprehension

8. Answer the questions on the text:

1. What order did Ray Kroc receive an from Mr. McDonald?

2. How has the success of McDonald's been achieved?

3. What hamburger restaurant chain is the giant of the entire quick-service/fast-food segment?

4. What makes McDonald's the giant of the entire quick-service/fast-food segment?

5. Why is McDonald's worldwide sales of $31.8 billion amazing?

6. What are the next three megachains in the fast-food segment worldwide?

7. What individual product items does McDonald's have?

8. How has McDonald's managed to broaden customer appeal?

9. Why has McDonald's adopted a strategy of expanding overseas in recent years?

10. What are the main reasons for McDonald's expansion in China?

11. What class is rapidly developing in China?

12. In how many countries has McDonald's already developed its restaurants?

13. How many McDonald's restaurants have been already developed in Nizhny Novgorod?

14. Are there any quick-service/fast-food restaurants in your native town?

15. Why is it so difficult to obtain a McDonald's franchise in the United States?

16. What percentage of McDonald's total profits comes from outside of the United States? Why?

17. What hamburger restaurant chain is based in California?

18. What do other gourmet burger restaurants do to attract their tar­get markets? Burger King hamburgers are flame-broiled, Wendy's uses fresh patties.

19. Why does Fuddruckers describe itself as the «Cadillac of Bur­gers»?

20. What, in your opinion, a burger restaurant should do to attract the teenage market?

21. Why are some smaller regional chains succeeding in gaining market share from the big-three burger chains?