- •English for Professional Purposes: Business
- •Санкт-Петербург
- •Contents
- •Getting to know your colleagues
- •In what situations would you use the words and expressions below?
- •Farm project
- •Rain forest project
- •Peace project
- •Ben & Jerry’s Projects
- •Interpreting information
- •Reviewing background information and vocabulary
- •Introductory notes
- •Language hints for negotiation: conceding a point
- •Situation
- •2. Notice the format of the meeting.
- •3. Review your notes on Ben & Jerry’s Projects, the vocabulary, the information on business culture, and the negotiating strategy. Prepare to use this information in the meeting.
- •Verb Salad ben & jerry’s homemade, inc.
- •Part II
- •By Roger Ebert
- •Enron: The Smartest Guys in the Room (The Amazing Rise and Scandalous Fall of Enron)
- •Vocabulary
- •Enron: The Smartest Guys in the Room
- •Part III
- •Introducing the topic. Discuss these questions with another student, then with the class.
- •Main Ideas and Details
- •Vocabulary
- •Sports idioms in business
- •It's a whole new ballgame.
- •Vocabulary exercise
- •Drop, fall, fall sharply, inch down, surge in, decline, level off, plummet, plunge, rise, gain, stagnate, go nowhere, soar
- •Famous quotes from the world of business sentence stress practice
- •Discuss the meaning of the sentences
- •Now mark these yourself and say them aloud.
- •Part IV
- •Vocabulary from the Reading
- •The Star in Starbucks
- •Fielding Questions Some handy phrases for dealing with questions
- •Helpful advice Effective Visual Aids
- •Persuasive speaking for business assignment #1 topics for presentation
- •Article sources:
- •Persuasive Speaking for Business Assignment #2
- •Persuasive Speaking for Business Assignment # 3 (practicing presentation skills in a persuasive presentation, team working)
- •Ideas for Products and Services
- •IPhone competitor
- •Part V executive compensation at general electric
- •Part VI
- •Vocabulary in Context. Find a synonym for the underlined words in each of these sentences.
- •Part VII
- •Vocabulary in Context
- •Talking about brands the purest treasure
- •Reviewing background information and vocabulary
- •Glossary
- •Oxford placement test grammar test part 1
- •Grammar test Part 2
- •Now tick the correct question tag in the following 10 items:
Article sources:
The Economist
The International Herald Tribune
The New York Times
The Wall Street Journal
Persuasive Speaking for Business Assignment #2
Purpose:
To practice Style, Strategy and Organization skills in a short report. To work in a team.
Assignment:
Research a current problem in a major industry and present viable solutions to it.
Your consulting firm has been hired by a company that is interested in investing heavily in and/or acquiring one of the companies listed below. The buyers want to know the nature and scope of any recent problems the company has had. Your team of analysts has been assigned to do the research and make a presentation to the buyers.
One member of your team must present some background information on the company and its ranking in its industry; the second team member should identify the major problem the company faces and describes its causes; the third person should recommend viable solutions for the difficulty the target company is facing and make a buy /do not buy recommendation.
The entire presentation should take no more than 9 minutes. Keep it short and to the point. Leave one minute for questions.
Work from notes, but do not read. Maintain eye contact, use meaningful gestures, use you voice effectively. Use a listener-centered strategy to shape your message and organize the content.
Choose from one of these companies that are having problems:
Bear Stearns Sub-prime loans and hedge fund losses
Motorola vs. Nokia Problems in cell phone markets
GM Loss of market share; pension fund problems
Morgan Stanley or Merrill Lynch Discrimination suits (MS: sex; ML: race)
Dell Computer Loss of market share
Airbus Problems with the A380; scandal over stock sales by execs; redesign of A350; sales in dollars vs. sales in euros
Nike: Public relations nightmare of the sweatshop issue
Merck Hidden side effects of Vioxx and resulting suits
B.P “Beyond Petroleum” or just the same old B.P. public relations (pipeline leaks in Alaska, refinery problems)
Danon Patent problems in emerging market in China
Sony Loss of market share and lack of technological innovation
Wal-Mart Community opposition to Wal-Mart mega stores Yahoo - competition with Google
Mital Steel Controversial acquisition of Acelor, an EEC Franco-Luxembourg steel company
Dow Jones Controversial sale of Wall Street Journal publisher to Rupert Murdoch
Siemens Bribery scandal
Persuasive Speaking for Business Assignment # 3 (practicing presentation skills in a persuasive presentation, team working)
With a team, persuade a group of venture capitalists to invest in a new business opportunity: a new market for an existing good or service or a new product or service for an existing market.
• Divide the presentation into three parts:
Introduction product, need, benefits
Body business plan
Conclusion marketing plan
-
Plan the entire presentation for 12 minutes; be prepared to take questions from potential investors afterwards.
-
Work from notes, but do not read. Use graphics to clarify your message and persuade your listeners. Use intonation to emphasize your important points. These presentations will be made on Thursday morning in Lewisohn Hall, so if you would like to use Power Point, you may.