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Vocabulary

advent – приход

comparable- сопоставимый

scale – масштаб

to restrict – ограничивать

atomization - атомизация, распыление, раздробленность; разрыв социальных связей, процесс обособления людей друг от друга

lack – отсутствие

susceptible – восприимчивый

to allow – позволять

huge – огромный

purpose - цель

advocacyпропаганда

announcement – извещение

2. Ответьте на вопросы к тексту:

  1. When was the term ‘mass media’ coined?

  2. What types were the first mass-media?

  3. When did newspapers develop?

  4. What allowed the electronic duplication of information for the first time?

  5. What are the purposes of mass media?

1. The term was coined in the 1920s

2. Types of drama in numerous cultures were probably the first mass-media, going back into the Ancient World.

3. Newspapers developed from about 1612, with the first example in English in 1620

4. Radio and television allowed the electronic duplication of information for the first time.

5. Mass media can be used for various purposes:

1. Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication.

2. Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games.

3. Public service announcements.

Часть 2

1. Поставьте глаголы в скобках в нужную форму (герундий или инфинитив):

1. Glasses make him look older.

2. Please remember locking the door when you go out.

3. I don’t enjoy driving very much.

4. I forgot to shut the window.

5. Please stop asking me questions.

6. My friend promised to buy the tickets.

7. His parents let him go to the camp.

8. The windows are dirty. They need cleaning.

9. I don’t like doing the ironing.

10. I would like to be rich.

2. Вставьте указанные глаголы в предложения:

post get make try buy be do wash break answer

  1. He apologized for breaking the vase.

  2. Could you please stop making so much noise?

  3. Do you know how to get to John’s house?

  4. Jill has decided not to buy a car.

  5. Don’t forget to post the letter I gave you.

  6. He tried to avoid answering my question.

  7. I was really astonished. I didn’t know what to do.

  8. Have you finished washing your hair?

  9. I wonder where Sue is. She promised not to be late.

  10. Ann gave up trying to find a job in this country and decided to go abroad.

3. Передайте следующие предложения в косвенной речи:

Your friend told you:

  1. “I’m living in London now.”

  2. “My father isn’t very well.”

  3. “Margaret has had a baby.”

  4. “I don’t know what Fred is doing.”

  5. “I saw Ann at a party in July and she seemed fine.”

  6. “I haven’t seen Tom recently.”

  7. “I’m not enjoying my job very much.”

  8. “I want to go on holiday but I can’t afford it.”

  9. “I’ll tell Sharon I saw you.”

  1. My friend told me that he was living in London then.

  2. My friend told me that his father wasn’t very well.

  3. My friend told me that Margaret had had a baby.

  4. My friend told me that he didn’t know what Fred was doing.

  5. My friend told me that he had seen Ann at a party in July and she had seemed fine.

  6. My friend told me that he hadn’t seen Tom recently.

  7. My friend told me that he was not enjoying my job very much.

  8. My friend told me that he wanted to go on holiday but he couldn’t afford it.”

  9. My friend told me that he would tell Sharon he had seen me.