english

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Exercise 2

Listen to the following remarks of Peter’s. All the sentences are mixed up. Put them in the order they appear in the recording. Use the grid below.

AThose sheets are urgent.

BMr. Morgan.

CThose plastic coated sheets - Mid Wales Steel Company are the suppliers, aren't they?

DIf you like, I'll speak to Morgan myself.

EWhat? You didn't know?

FYes, phone me back, will you.

GHello, Jones.

HWell, does that mean there was no time limit in the contract?

IWho do you deal with there?

JYes, they're wanted for a special order.

KCan you find out why there's this hold-up on delivery?

Exercise 3

Listen to the following extract from the recording which shows how the situation progressed. Try to complete the gaps, using no more than three words in each case.

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Peter Deliveries … because … annealing ovens … . (Telephone rings) Ah, that may be … now.

Jane Mr. Morgan of the Mid Wales Steel Company … .

Peter Hello. Good morning, Mr. Morgan. Yes, … has been telling me. Well, you've put us in … . Those sheets of yours are … . We're due … the finished console desks … , and now you say there's … . When did … break down? Yes. Well, … , what can you do … ? It's too late … for this job … now. What? Well, if … , that will help. Yes, I think we'd be prepared … the extra cost of … by road. Yes. Goodbye.

Exercise 4

Act as an interpreter.

JOHN What does he say?

PETER ,

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JANE Yes, Mr. Wiles.

PETER

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JANE Yes, Mr. Wiles.

JOHN What about the other half?

PETER , .

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JOHN I'll get on to them and find out.

PETER , ?

JANE I'm trying to get him; he's not answering his phone.

PETER , .

.

JANE He's on the line now, Mr. Wiles.

PETER , . .

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, …,

, , ,

?

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, …

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.

Exercise 5

1.Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.

a)the subject of the memo sent by Peter Wiles to John Martin

b)the penalty clauses and why people engaged in sales accept them

c)the reason for the hold-up in delivery

2.Speak as if you were Peter Wiles and say whether you found the way to offset the penalty clause and the absence of the time limit in the contract was company’s luck.

3.Recount the situation as if you were John Martin. Explain why Peter Wiles needed a telephone conversation with Mr. Morgan and how he managed to settle the problem.

4.Suppose you are Mr. Morgan. Recount the situation with plastic coated sheets for Harper & Grant Ltd.

5.Render the situation as if you were Mr. Fielding.

6.Act out

a)the two successive telephone conversations between Peter Wiles and Mr. Jones

b)a telephone conversation between Peter Wiles and Mr. Morgan

c)a telephone conversation between Peter Wiles Mr. Fielding

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Unit 6 Appointing the New Advertising Manager

Phrase list

Listen to the tape and practise the pronunciation of the following words and word combinations, quote the sentences in which they are used in the unit. Consult a dictionary and translate them into Russian.

to advertise / to deal with advertising to undertake to do something

to liaise with the agency to supervise the campaign to check proofs

to cope with public relations work the public at large

to appoint a manager

to relieve somebody of something

to be ultimately responsible to somebody for something “situations vacant” column

to invite applications for a job

to have the right qualifications for the post

to interview the selected applicant from the short list

an applicant for a job a letter of application to handle the accounts to brief somebody

to be an account executive

to join a training scheme run by somebody to stay with a company (a firm, etc.)

to discuss the layout

to have the right kind of experience the executive

to be go-ahead

to be high on the list

to persuade / to convince somebody to look up ( about the firm)

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Task I

Consider the introduction to the unit. Answer the following questions and be ready to give a story line. Use the word combinations in brackets.

1. How would you describe the system of advertising used in Harper & Grant Ltd.?

(the Factory Extension Meeting, to be a growing company; to deal with advertising; to employ an Advertising Agency; to design the advertisements; to place the advertisements in newspapers or magazines)

2. For what reason do many firms employ advertising agencies to handle advertising?

(to undertake to handle something on behalf of somebody; to employ specialists in the field; to buy space in newspapers, or time on radio and television; to do a far more professional job than somebody; to have a limited experience; to employ an advertising manager; to liaise with the agency)

3. Can John Martin cope with advertising without any help?

(to be too busy on the sales side; to be able to handle the work involved; to supervise an advertising campaign; to check proofs; to use the media; to suit the company's interests)

4. Who is in charge of public relations work in the company?

(to cope with the public relations work; to involve contacts with the public at large; to give information about the company and its products)

5. In what way were the spheres of responsibility rearranged in Harper & Grant Ltd concerning advertising?

(to appoint an advertising manager; to relieve somebody of the work; to be ultimately responsible to somebody for something; to be branch of some Department; to be interested in public relations; to be responsible to somebody for something)

6. How did the company invite and select applicants for the job of the advertising manager?

(to insert an advertisement in the “situations v nt” column; to give details of the appointment; to invite applications for the job; to go through the applications; to have the right qualifications for the post; to interview the selected applicants from the short list; the final interview)

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Task2

Give the English equivalents for the following word combinations:

§. §

Task 3

Exercise 1

You are going to hear a talk between John Martin and the first applicant for the job. Before you listen to the conversation look at these statements, which you will mark T (True) or F (False) after you have listened to the tape.

1.Lately Harper & Grant Ltd. haven't been too pleased with the results of a firm of advertising agents which handles their account and they are thinking of giving their account to another agency.

2.John Martin admitted that they plan to increase advertising quite considerably.

3.The new advertising manager will be responsible to Mr. Grant for all advertising and to John Martin for public relations.

4.The new ad man would be responsible for getting leaflets, brochures and catalogues designed while Hector Grant would brief the advertising agency on the kind of advertising campaign he wants.

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Exercise 3

Act as an interpreter.

John: How did you begin in advertising. Miss Harvey?

: ,

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John: That was before you moved to your present agency?

: . .

.

John: What exactly is your work at the moment?

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John: You seem to have had the right kind of experience. I think you'd do the work well, but ... well, all the executives are men and …

…

: ,

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John: I don't mind telling you you're quite high on my list, but...

: ?

John: No. I was going to say... If only I can convince our Managing Director. I'll do my best.

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Exercise 4

1.Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.

a)the system of advertising used at Harper & Grant Ltd.;

b)John Martin’s steps taken when he realised that he needed an expert to supervise an advertising campaign, to check proofs, to make sure that the company used the appropriate media;

c)labour the work of an advertising manager entails;

d)Mr. Windsmore’s views on advertising;

e)Joanna Harvey’s skills in advertising.

2.Recount the situation as if you were John Martin. Say who was the highest on your list and why. How did you react upon the news that the next applicant is a woman?

3.Suppose you are Peter Whiles. What makes you think that your firm is looking up?

4.Render the situation as if you were Joanna Harvey.

5.Act out a conversation between

a)John Martin and Hector Grant about the necessity of employing an advertising manager and rearranging the sphere of responsibilities in advertising and public relations

b)Peter Wiles and John Martin after the appointment of a new advertising manager