716

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24.Shipment - отправка, перевозка, транспортировка,

25.Order fulfillment – выполнение заказа,

26.Product-availability – наличие товара,

27.Fashion-conscious – тот, кто следит за новинками моды,

28.Turn away from – отвернуться, отказываться.

Read the article again and say whether these statements are true (T) or false

(F)or there is not enough information given (N).

1.Nike sports shoes are mass-market products.

2.Running an efficient supply chain is a key to Nike’s success.

3.Nike has a very small number of full-time employees.

4.Nike outsources most of its R&D.

5.Nike designs its basketball shoe in the US.

6.Nike’s basketball shoes are the only product manufactured in the US.

7.All of Nike’s products go through at least 120 checks before they are released onto the market.

8.Nike releases more than 300 new shoe designs each year.

9.Nike sometimes gets its sales forecasts wrong and is left with unsold stock.

10.Nike outsources the distribution of finished products in the US and Europe.

11.Nike is planning to move away from sports shoes and into sports equipment, clothing, watches and eyewear.

Choose the best explanation for each word or phrase from the article.

1.“…with all the cachet of haute couture…”

a)Special reputation

b)Style

2.“…and carrying price tags to match…”

a)With prices similar to other sports shoes

b)With prices similar to other high-fashion items

3.“…as as icon of youth subculture...”

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a)Something both famous and fashionable to young people

b)A symbol of youthful rebellion

4.“…Nike operates a globe-spanning virtual enterprise…”

a)Nike has subsidiaries and plants in many parts of the world

b)Nike produces and sells worldwide, bur does not have employees in lots of countries

5.“…with a ruthlessly low-cost manufacturing strategy...”

a)Nike treats its production workers very poorly

b)Nike is very strict about keeping production costs low

6.“…there is a danger of extended lead times…”

a)It is possible that Nike products may sometimes come onto the market ahead of schedule

b)It is possible that Nike products may sometimes be late to the market

7.“… Tying the whole Nike enterprise together are information systems…”

a)Coordinating everything the company does

b)Making the process too complicated

8.“…this punishing rate of innovation…”

a)Unusually high

b)Dangerously high

Match these words to make noun-noun partnerships from the article

1.Information

2.Business

3.Manufacturing

4.Production

5.Lead

6.Logistics

7.Sales

8.Customer

9.Order

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10.Product

a)Availability

b)Times

c)Forecasts

d)Infrastructure

e)Processes

f)Service

g)Process

h)Strategy

i)Systems

j)Fulfillment

Use the word partnerships from the previous exercise to complete these

sentences

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9.Making sure customers get what they need are satisfied in the role of the

…………..department.

10.In order to be able to replenish stocks quickly, the distributors need to have

up-to-the-minute information about…………..

Over to you

1.Nike outsources almost all of its shoe production, as well as its distribution in Europe and the US. In fact, it is called a globe-spanning virtual enterprise. What are the pros and cons of Nike’s business strategy?

2.Nike has had some bad publicity in recent years about the working conditions in some of the factories in developing countries where its shoes are manufactured. Given the outsourcing business model Nike uses, how can the company ensure its suppliers comply with good employment practice?

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Приложение

(Для самостоятельной работы студентов)

Useful language for discussion

Ordering arguments

To start with…

First of all…/Firstly…

Secondly…

Another thing is that…

On the one hand…but on the other hand…

On the other hand…

The main reason is ...

Another reason is ...

Well, the thing is that…

And on top of that...

And finally...

Giving examples

For example ... / For instance...

To give you an idea...

One example of this is...

Look at the case of...

Summarizing

So what it comes down to is...

The point I'm trying to make is...

Let me just recap what's been said so far.

In short...

In other words...

To sum up...

Asking for someone's opinion

What do you think (of / about ...)?

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Have you considered... ?

What's your view / opinion?

Don't you agree that... ?

Expressing opinions

I think (that)...

In my view / opinion...

I'm convinced / positive that...

To my mind...

Personally, I think...

As I see it...

From my point of view...

As far as I'm concerned...

I don't think...

I don't really know (if)...

I'm not sure (about / if)...

I don't have a strong / definite opinion about that.

Agreeing / accepting the other person's viewpoint

Yes, I agree (with you).

I completely agree.

I couldn't agree with you more.

That's exactly what I think.

My point exactly.

I know.

I can go along with that. (I think) you're right. Right. / That's right. True. / That's true. Absolutely.

Exactly!

I suppose so.

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Disagreeing

Yes / True, but...

I'm afraid I disagree / can't agree with you.

I take / see your point, but...

I see what you mean, but...

I'm not sure about that.

I'm not sure that's true / correct / right.

I'm not sure I can accept that.

I agree to some extent, but...

There might be some truth in that, but...

I can't agree / go along with that.

I disagree.

I don't see why / how.

You must be joking!

Surely you don't think that...

Actually,...

Other useful functions

Responding to what someone has said

Do you? / Are you? / Is it? (the appropriate question tag from the statement) That's interesting.

Really?

I see.

Oh, OK.

Playing for time

Let me see,...

Well, let me think,...

Hm, let me think about that for a moment...

I'll have to think about it.

How shall / can I put it?

What's the word for it?

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Asking for clarification / Saying you don't understand

Pardon?

Sorry?

Sorry, I didn't quite catch that.

Sorry, I missed that.

Do you mean...?

Does this mean...?

Can you say it / that again, please?

Would you mind repeating that, please?

Could you repeat that more slowly, please? Could you spell that, please?

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Presentation

Structuring a presentation

When you give a presentation, it is important that your presentation has a clear structure which your audience can follow easily. It is also important to repeat the important points several times.

1.Greet audience and thank them for coming.

2.Introduce yourself (and your colleague (s)).

3.Introduce your talk.

4.Outline what you are going to say in your talk and suggest people leave their questions to the end.

5.Give the main part of your talk.

6.Summarize the main points.

7.Conclude and invite questions

Good presenters make it easy for their audience to know where they are in the presentation. Handouts and slides can help you to do this, but it is also important to use phrases which signal where you are in the presentation.

3.The purpose of my presentation is to…

4.In my presentation, I am hoping to do three things. First, I’ll…Then

I’ll tell you…and finally I’ll…

5. Let’s start with my first point …Now to move to my second point…So now let’s deal with the third point of my presentation, which is to explain our plans…

6.Now, if I can summarize the main points again, they are these: first,…

7.So, finally, I’d like to finish off by saying that’ s been a pleasure talking to you all and thank you for your patience and interest in listening to me. If you have any questions, please feel free to ask them now.

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Bibliography

1.Floyd, D. GCSE Business studies / D. Floyd. – Londo n : Letts Educational, 1997. – 332 p.

2.Jones, B. Revise Commerce for GCSE/ B. Jones. –33 rd ed. – London : Letts Educational, 1992. – 290 p.

3.O’Driscoll, N. Market Leader Logistics Management / N. O’Driscoll, A. Pilbeam. – Harlow : Pearson Education Limited, 2 010. – 12 p.

4.O’Driscoll, N. Market Leader Marketing / N. O’Drisc oll. – Harlow : Pearson Education Limited, 2010. – 12p.

5.Helm. S. Market Leader Human Resources / S.Helm, R.Utteridge. – Harlow : Pearson Education Limited, 2010. –4 p.