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Jaeggi und Martin Saar. – Frankfurt am Main: Suhrkamp-Verlag, 2009. –
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102433_Kantovskii_sbornik_2012_Vypusk_1_3.
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E.N. Shovina
Content analysis in the study of outdoor anti-drug advertising (as exemplified by the city of Murmansk)
Abstract. The article presents the results of studying the existing urban outdoor anti-drug advertisements by the method of content-analysis. The specific features of the anti-drug advertising are revealed; the potential resources for using in the prevention of drug abuse are noted.
Keywords: outdoor anti-drug advertising, content analysis, prevention of addictive behavior, treatment and rehabilitation of drug addicts and alcoholics.
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