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1.Philip Kotler, Gary Armstrong. The Principles of Marketing. Prentice Hall, 2006.

2.Philip Kotler, Donald H. Haider and Irving Rein. Marketing Places – Attracting Investment, Industry and Tourism to Cities, States and Nations. The Free Press, NY, 1993.

3.Noam Chomsky. New Horizons in the Study of Language and Mind. Cambridge University Press, 2000.

4.Steven Pinker. Words and Rules: The Ingredients of Language. HarperCollins, 1999.

5.David A. Aaker. Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, Simon & Schuster Inc, 1991.

6.Kent Wertime. Building Brands & Believers: How to Connect with Consumers using Archetypes. John Wiley & Sons (Asia) Pte Ltd, 2003.

7.The Economist. Brands and Branding, edited by Rita Clifton and John Simmons, with Sameena Ahmad et al, The Economist in association with Profile Books, February 2004.

8.Jannie Hofmeyr. Leveraging Brand Equity: Closing the Gap between Consumer Equity and Financial Equity. Transkei, 1993 (Hofmeyr J, Van der Walt L).

9.Yi-Fu Tuan. Topophilia – A Study of Environmental Perceptions, Attitudes and Values. Prentice-Hall Inc, Englewood Cliffs, NY, 1974.

10.Nigel Morgan, Annette Pritchard, Roger Pride. Destination Branding; Creating the Unique

Destination. Butterworth-Heinemann, Oxford, 2001.

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1.www.destinationbranding.com/stories.html –

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2.www.synovate.com/changeagent/index.php/site/full_story/destina-tion_branding –

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