1989
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22.Explain the difference between the words “habit” and “addiction”. Give your examples of addictions in addition to those mentioned in the text.
23.Look at the survey report below. Then discuss with your partner the following questions:
1)How has technology influenced our leisure time?
2)Have we become “couch potatoes”?
3)Has technology brought people closer?
Asked questions |
Yes |
No |
|
|
|
Is modern technology turning us into “couch potatoes”? |
45 % |
55 % |
|
|
|
Do you use the Internet every day? |
56 % |
44 % |
|
|
|
Do you watch more than one hour of TV every day? |
67 % |
33 % |
|
|
|
Do you spend less than an hour a day with your family? |
71 % |
29 % |
|
|
|
Do you use the Internet to keep in touch with your |
53 % |
47 % |
friends and relatives? |
|
|
|
|
|
24. Read the passages below to find out what each of the following is necessary for:
BLOGS (WEB LOGS)
Blogging has become a huge form of media, popular through the Internet. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. Many
blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts.
A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster.
RSS FEEDS
RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal blogs. It is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which is called a “feed”
or “web feed” or “channel”) contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays.
MOBILE PHONE
Mobile phones were introduced in Japan in 1997 and the first downloadable ringing tones were introduced in Finland in 1998. Soon most forms of media content were introduced on mobile phones, and today the total value of media consumed on mobile towers over that of Internet content, and was worth over 31 billion dollars in 2007 (source Informa). In Japan mobile phone books are so popular that five of the ten best-selling printed books were originally released as mobile phone books. The mobile
media content includes over 8 billion dollars worth of mobile music (ringing tones, ringback tones, truetones, MP3 files, karaoke, music videos, music streaming services etc); over 5 billion dollars worth of mobile gaming; and various news, entertainment and advertising services. The most common platform for mobile games is Java ME aimed at developing software for small and resource-constrained devices.
Similar to the Internet, mobile is also an interactive media, but has far wider reach, with 3.3 billion mobile phone users at the end of 2007 to 1.3 billion Internet users (source ITU). Like e-mail on the Internet, the top application on mobile is also a personal messaging service, but SMS text
messaging is used by over 2.4 billion people. Practically all Internet services and applications exist or have similar cousins on mobile, from search to multiplayer games, to virtual worlds, to blogs. Mobile has the best audience accuracy and is the only mass media with a built-in payment channel available to every user without any credit cards or paypal accounts or even an age limit. Mobile is often called the 7th Mass Medium and either the fourth screen (if counting cinema, TV and PC screens) or the third screen (counting only TV and PC).
25.Say which kind of different digital-media formats you would use to do each of these tasks:
1)e-mail
2)podcast
3)RSS feeds
4)blog
5)mobile phone
a)to read commentary or news on a particular subject
b)to send and receive messages
c)to get various news, entertainment and advertising
d)to syndicate news and the content of news-like sites
e)to subscribe to downloading of new content
26.Add words to each of the spidergrams and then make up sentences using the words:
software
CD-Rom
computer
keyboard 
hard disc
signal
direct call
mobile phone
ring tones 
menu
www
online games
Internet
Internet shops 
e-mail
27. Read the brief history of the Web and put in the suitable words in the gaps:
Personal computers |
Small computers which people use at work/ |
|
home |
|
|
A network |
Computers joined together so that they can |
|
communicate |
|
|
The Internet |
A network of millions of computers around the |
|
world |
|
|
Electronic mail |
A way of sending and receiving messages on |
(e-mail) |
the Internet |
|
|
The World Wide Web |
A user-friendly way of looking at words, |
|
pictures and sounds on the Internet. Also called |
|
the Web or the WWW |
|
|
A browser |
Computer software used to look at the Web |
|
|
A site |
A place on the Internet, also called a web page |
|
|
An address |
The location of a site/ web page |
|
|
The … has existed since 1969. It was created by the USA military as a way of communicating even after a nuclear war. Universities
soon used it. At first it was only used to send and receive … messages. Thirty years ago computers were very big and very
expensive. |
Today millions of people use computers at home and |
at work. |
Many people can afford to have a … at home and at |
work, computers are joined over …s. It 1991 the … was invented.
Now people looked at words, saw pictures and even heard sounds |
from |
|
around the world on their PCs. The Web was very popular. |
In |
|
1987 there were 10,000 web pages but by 1992 there were more |
than |
|
one million …s and many millions of web page …s. Thirty |
years ago |
|
a few people used the Internet to send e-mail. Today all |
you need is a |
|
PC and a … like “Explorer” to discover the wonderful |
world of the Web. |
|
28.Dwell upon one of the following topics:
1)Role of the Internet in the modern world.
2)Modern technologies and their influence on our life.
3)Use of the Internet for education.
4)Development of technologies during the last decades.
29.Look at the survey results in the table. Say what the following percentages tell you:
Kind of media |
Number of people who use |
|
|
|
|
|
printed word |
electronic media |
|
|
|
newspapers |
36 % |
64 % |
|
|
|
magazines |
54 % |
46 % |
|
|
|
encyclopaedias |
74 % |
26 % |
|
|
|
dictionaries |
78 % |
22 % |
|
|
|
Make a conclusion if the printed word is dying.
30.Answer the following questions:
1)How do you keep yourself informed (newspapers, magazines, radio, TV, Internet, other)?
2)What sources of supplemental information do you use more often (printed encyclopaedias and dictionaries, their CD or DVD versions, Internet sites)?
3)What form of books do you prefer (hardcover, paperback, e-book)?
Give reasons for your choice. Think about cost, convenience, binding.
Example: I prefer reading paperbacks because they are cheap and easy to carry.
31. Work in pairs. Tick () the arguments in favour of electronic media:
access information without leaving your desk carry it around with you
take longer to read
good graphics and layout it is cheaper
can fit in your pocket
get up-to-date information instantly read something over and over
lasts a long time, doesn’t need replacing
Use argument from above to express your opinion.
Example: Thanks to electronic media, I can access any information I want without even leaving my desk.
Sadly, I can’t carry e-books around with me in the same way I can traditional books.
32.Read the title of the article. Say if you consider it possible. Give arguments to prove your point of view.
33.Read the article to find out the arguments of the author.
ARE E-BOOKS THE BOOKS OF THE FUTURE?
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|
A |
few |
years |
ago, |
nobody could |
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have |
imagined |
buying |
a |
whole |
|
dictionary |
|||||
|
|
or |
encyclopaedia |
on |
CD-Rom |
– |
but |
we |
|||||
|
|
do |
now, |
and |
it’s |
a |
booming |
business. |
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Are e-books set to take over |
|
from |
the |
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|
|
printed word? Well, some multimedia companies |
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|
are predicting that, in a few years’ time, |
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|
|
production |
of |
newspapers |
and |
|
magazines |
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|
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will have been halved, as we will be turning |
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|
to our computers to |
get |
the |
latest news. |
But |
how do |
people |
feel |
|||||
about reading their daily newspaper, or even their favourite novels, on their computer screens? 0 
e
It is certainly a question that we are going to have to think about soon. Technology produces new products every day and the
publishing industry is already showing great interest in the future of the e-book. 1 
As for e-books, despite the fact that the technology has not been
fully developed yet, and an e-book that you can carry about with you |
is |
still much more expensive than an ordinary book, researchers claim |
that |
soon e-books will become much cheaper, than paper versions, and will be much more popular.
2 |
|
|
Stephen King, the best-selling writer of horror books, posted his |
newest short story on the Internet and it sold more copies in its first days than many of his printed novels had. 3 
Well, is this really the end of the book and the newspaper? I doubt it, and it seems that even Stephen King agrees. Despite his
success on the Internet, he does not seem to think |
anything |
can |
|
replace the book! This is partly because, although we |
like to |
think |
|
that technology is capable of anything, it isn’t. At least, not yet! 4 |
It |
||
took 25 hours for Associated Press to download Stephen |
King’s |
||
story. This is because lack of band width makes it very |
slow to |
||
send material, especially pictures, over the Internet. Even |
though work |
||
is constantly being carried out to solve this |
problem, demand for |
||
the Internet is increasing too fast for scientists |
to keep up. What is |
||
more, it takes much longer for us to read |
on the net. 5 |
|
|
There is another problem, too, which has nothing to do with technology. People simply prefer paper. It doesn’t matter how many books, magazines or newspapers are produced – we never stop buying them. It seems that we like the feel of books and magazines – we like to put them in our bags or pockets and take them out on the bus or the train on the way to work. We like to sit and read in the park or on the beach.
6 |
How many of us would exchange what we have now – |
a row of books in a bookcase, or a pile of magazines on the coffee table – for a row of little screens? For many of us, the idea of Sunday morning without a cup of coffee and a pile of newspapers is impossible.
Nevertheless, by the time e-books have become as widely available as printed ones, it is likely that at least some of us will have changed our minds.
7 
Publishers will be delighted to cater for those who prefer to use a screen, but paper lovers shouldn’t worry, as the printed page will undoubtedly keep its place in our lives. There is even news that MIT will have come up with a compromise soon - a system where we
can tell our computers what we want to read, and then they will print our own personal newspaper for us. The difference will be that we will only have to read about things which interest us. Just think – if you hate the business section, you don’t have to order it. If you dislike tennis, you can request only the football results. It sounds like this could be good news for everyone!
34. Read the article again and choose the most suitable sentence from the list (a-i) for each gap. There is one extra sentence which you do not need to use. There is an example at the beginning of the text.
a)First of all, the Internet is slow.
b)Many newspapers are already online; and you can read them on screen at home, or even on your mobile phone.
c)Even if we haven’t, it doesn’t matter, as there is probably plenty of room for both books and screens.
d)To publishers, this meant the arrival of the e-book!
e)Would you be happy to get your newspaper on the screen?
f)Did you know that we can read 50 % more quickly on paper than we can on a computer screen?
g)It looks as if people are already interested in the general idea.
h)We like to decorate our rooms with them too.
i)More than half of today’s newspapers now have websites.
35. Find the phrasal verbs in the text which mean:
think of, place inside, remove, do, move at the same speed, replace.
36. Explain the meaning of the following words:
Booming is … . To predict is … . To halve is … .
To post on the Internet is … . To download is … .
Band width is … . To exchange is … . To cater is … .
37. Suggest synonyms for the following words from the text: ordinary, version, constantly, demand, to increase, pile, personal, to request.
38. Decide which of the following best describes the author’s main point. Give reasons.
1)Books are old fashioned.
2)The printed word will never die.
3)E-books will replace paper books.
Say how far you agree with the author.
39. Divide into two teams. One team says a word related to technology (the Internet). The other team makes up a sentence using the word. Each correct sentence gets a point. The team with the most points is the winner.
Example: Team A: Telnet.
Team B: Telnet is used to allow us to connect to a remote computer.
40. Prepare a questionnaire for the survey about the use of the Internet at your education institution. You can use these expressions to help you write the questions.
Example: What is your favourite Internet portal?
kind of information you get on the Web
the number of e-mail addresses you have
to have an anti-virus program
to send instant messages to friends
to play games online
to buy things over the Net
to be safe to shop on the Internet
to use mobile phone or PDA to access the Net
to download electronic music
to create and design own Web pages
41.Carry out a survey to find out how the students of your faculty use the Internet. The questionnaire from the previous task will help you. Analyse the collected data and draw a conclusion about frequency of applying to the Internet and the most widely used services. Say what groups of people according to the way of using the Internet can be distinguished. Present the results of your survey using PowerPoint. (Project work)
42.Join two parts into a whole word:
1) |
Onl- |
a) |
-ork |
2) |
Fi- |
b) |
-nel |
3)Comp-
4)Netw-
5)Pers-
6)Li-
7)De-
8)Elec-
9)Netw-
10)Chan-
11)Dow-
12)Ac-
13)Mess-
14)Commun-
15)Infor-
16)Mo-
17)Bl-
18)Scr-
19)Con-
20)Pod-
c)-onal
d)-age
e)-ication
f)-vice
g)-ractive
h)-mation
i)-ine
j)-cast
k)-nk
l)-bile
m)-tronic
n)-een
o)-tent
p)-nload
q)-uter
r)-og
s)-le
t)-cess
43.Guess the following words:
a)basing on the context of the sentence (pay attention to the correspondence between the numbers and the letters: the same number means the same letter, fill in the table below).
1)One of the most popular Internet activities is 1∙2∙3∙4.
2)You can send a 5∙6∙7∙7∙3∙8∙6 with your mobile phone or with electronic 5∙3∙9∙10.
3)To create a network you should 10∙9∙11∙12 several units (documents, computers, etc.).
4)The 13∙6∙14 is a network of interconnected documents.
5)A person who uses this or that device is its 15∙7∙6∙16.
6)A 17∙9∙10∙6 is logical unit of a certain type (text, picture, musical composition, etc.).
7)A 18∙19∙20∙1∙3∙7∙4 is a series of digital-media files distributed over the Internet.
8)A 14∙16∙19∙13∙7∙6∙16 is computer software used to look at the Web.
9)A 12∙6∙21∙14∙19∙3∙16∙20 is a device used for inputing the text into the computer.
10)22∙3∙23∙3 5∙6 is the most common platform for mobile games.
Number 1 2 3 4 5 6 7 8 9 10